Everyone makes mistakes, but when it impacts your online business, mistakes can be heavy for your sales. Your e-commerce solution is customized or turnkey, problems will occur at one time or another.
Here are 8 common mistakes on an online store, and our advice to avoid them.
1. The choice of the host of your online store
The host is responsible for the accessibility and security of your e-commerce site. So take into consideration the quality of the accommodation for your online store. Shared hosting is a commonly used entry-level solution, but as the name suggests, you have to share server resources with other guests. It may be tempting to choose this economical, however quickly you risk being disappointed if sales do not follow.
Recommended Solution: The choice of accommodation is a decision that requires thinking. A preset solution can be achieved around 3 parameters: E-commerce platform used, the amount of information contained and the expected number of daily connections (while maintaining a margin for peak periods). However, it is preferable at this stage, to call an expert to guide you to the service to remember.
Here are 8 common mistakes on an online store, and our advice to avoid them.
1. The choice of the host of your online store
The host is responsible for the accessibility and security of your e-commerce site. So take into consideration the quality of the accommodation for your online store. Shared hosting is a commonly used entry-level solution, but as the name suggests, you have to share server resources with other guests. It may be tempting to choose this economical, however quickly you risk being disappointed if sales do not follow.
Recommended Solution: The choice of accommodation is a decision that requires thinking. A preset solution can be achieved around 3 parameters: E-commerce platform used, the amount of information contained and the expected number of daily connections (while maintaining a margin for peak periods). However, it is preferable at this stage, to call an expert to guide you to the service to remember.
Create a "call-to-action" (CTA) that generates tons of clicks!
What is the value of your website if it only serves to welcome your visitors and let them go after a few minutes without you could not engage or convert? The answer is ZERO!
Indeed, too many companies have windows platforms that disseminate information and content that visitors consume "for free" without being required to take concrete and meaningful action that generates value for the owner of the site.
This problem can be explained in large part by the lack of calls to action (or call-to-action in English) set up on sites that are mostly found on the web. In this article, we will see the best CTA creation practices.
What is a "call-to-action"?
First, it is important to define what is really a call-to-Action (CTA) since the term is often incorrectly used by many marketers.
First, contrary to popular belief, a call to action is not NECESSARILY a button as a button may or may not be a CTA. A call to action is first an element of a website that "calls the visitor to commit an action." It can materialize in the form of a button, but also a hyperlink or just a text (as is the case in print).
In short, all that to say that a call to action is to implement a concept to many more places than your buttons. You can also use the CTA in the subject of your email campaigns in all types of web content, your meta descriptions or in the text of your ads on AdWords, Twitter, LinkedIn, Facebook, etc.
What to put forward by your calls to action
A call to action should always lead to a page that allows the user to benefit from the promise in the call-to-action in question. For example, if your call to action is "Schedule your free consultation!", The user should be able to plan its consultation easy on the page that appears. So most of the time your call to action should lead to a type of page is called a landing page.
So your calls to action should always towards remarkable deals rather than direct to standard web content pages. This will make it easier to engage your visitors and ultimately convert the client!
The 3 components of a powerful call to Action
Now that we know what is really a call to action, see how to create your website. The 3 elements that have an impact on the performance of a call to action are: its location, its text and design.
1. The location
The first element to consider in creating an effective CTA is its location on your web page. The preferred locations may depend on the type of web page on which you want to place your call to action.
For example, on a home page, calls to action are often presented above the water line (above the fold) to quickly capture the attention of the visitor.
Example CTA "above the fold"
Furthermore, in a blog post, it will be more vigilant to put your calls-to-action trailer to offer shares to the content that has been consumed. In the following example, offers visitors to see a case study in connection with the article that has just been read.
Example CTA at the bottom of a blog
Then there are several technologies and methods to bring your CTAs in the eyes of your target visitors. Either directly on the page, in a carousel, or by the use of different pop-ups, the ultimate goal is to make your call to action at a time to be contextually relevant to the user. The aim is to draw attention to a key moment without being too intrusive and disruptive to the browsing experience.
Also, remember that in the world of CTAs, "less is more". That is to say that you are better to focus on a limited number of calls to action by page rather than drowning the user in a myriad of options. Faced with too many choices, the user tends to convert less.
2. The text
The formulation of a call to action must meet very specific criteria since, as I recall, the purpose is to call to action. Thus, the choice of words, conjugation and punctuation is very important. Here's how to write good calls to action.
Must begin with an action verb, often the infinitive
Must focus on the benefit or outcome Accruing user
Must construct a meaningful sentence if you put the words "I do" in front
Must be preceded by explanatory texts that bring context the call to action. These texts can contain questions, profits and calls to action.
Here is an example that covers all of these 4 points. The call to the original action being "Download the guide", the application of previous tips makes it much more "attractive" to the user.
3. Design
Recently, a very important aspect of the performance of your call-to-action is of course design. However, the tastes are in nature, beautiful in my CTA will probably not be the same as for you. That's why I will not try to teach you how to make "beautiful calls-to-action" in this article.
By cons, design is not just a discipline that focuses on aesthetics but also the functional aspect. As part of the web, the design aims to improve the user experience and the CTR and conversion.
Thus, a call to efficient work will stand out from the rest of the content of a web page and attract the user's attention. To do this, the use of contrasting colors, encapsulation as well as different levels of reading and visual hierarchy proves size allures for designing your CTAs. In all cases, the use of A / B testing can help determine the winning formula.
Finally, I hope you understand better now what a call to action, to which he must serve and, of course, how to create a high performance. Otherwise, feel free to ask me your questions in the comments and I will be happy to answer you!
What is the value of your website if it only serves to welcome your visitors and let them go after a few minutes without you could not engage or convert? The answer is ZERO!
Indeed, too many companies have windows platforms that disseminate information and content that visitors consume "for free" without being required to take concrete and meaningful action that generates value for the owner of the site.
This problem can be explained in large part by the lack of calls to action (or call-to-action in English) set up on sites that are mostly found on the web. In this article, we will see the best CTA creation practices.
What is a "call-to-action"?
First, it is important to define what is really a call-to-Action (CTA) since the term is often incorrectly used by many marketers.
First, contrary to popular belief, a call to action is not NECESSARILY a button as a button may or may not be a CTA. A call to action is first an element of a website that "calls the visitor to commit an action." It can materialize in the form of a button, but also a hyperlink or just a text (as is the case in print).
In short, all that to say that a call to action is to implement a concept to many more places than your buttons. You can also use the CTA in the subject of your email campaigns in all types of web content, your meta descriptions or in the text of your ads on AdWords, Twitter, LinkedIn, Facebook, etc.
What to put forward by your calls to action
A call to action should always lead to a page that allows the user to benefit from the promise in the call-to-action in question. For example, if your call to action is "Schedule your free consultation!", The user should be able to plan its consultation easy on the page that appears. So most of the time your call to action should lead to a type of page is called a landing page.
So your calls to action should always towards remarkable deals rather than direct to standard web content pages. This will make it easier to engage your visitors and ultimately convert the client!
The 3 components of a powerful call to Action
Now that we know what is really a call to action, see how to create your website. The 3 elements that have an impact on the performance of a call to action are: its location, its text and design.
1. The location
The first element to consider in creating an effective CTA is its location on your web page. The preferred locations may depend on the type of web page on which you want to place your call to action.
For example, on a home page, calls to action are often presented above the water line (above the fold) to quickly capture the attention of the visitor.
Example CTA "above the fold"
Furthermore, in a blog post, it will be more vigilant to put your calls-to-action trailer to offer shares to the content that has been consumed. In the following example, offers visitors to see a case study in connection with the article that has just been read.
Example CTA at the bottom of a blog
Then there are several technologies and methods to bring your CTAs in the eyes of your target visitors. Either directly on the page, in a carousel, or by the use of different pop-ups, the ultimate goal is to make your call to action at a time to be contextually relevant to the user. The aim is to draw attention to a key moment without being too intrusive and disruptive to the browsing experience.
Also, remember that in the world of CTAs, "less is more". That is to say that you are better to focus on a limited number of calls to action by page rather than drowning the user in a myriad of options. Faced with too many choices, the user tends to convert less.
2. The text
The formulation of a call to action must meet very specific criteria since, as I recall, the purpose is to call to action. Thus, the choice of words, conjugation and punctuation is very important. Here's how to write good calls to action.
Must begin with an action verb, often the infinitive
Must focus on the benefit or outcome Accruing user
Must construct a meaningful sentence if you put the words "I do" in front
Must be preceded by explanatory texts that bring context the call to action. These texts can contain questions, profits and calls to action.
Here is an example that covers all of these 4 points. The call to the original action being "Download the guide", the application of previous tips makes it much more "attractive" to the user.
3. Design
Recently, a very important aspect of the performance of your call-to-action is of course design. However, the tastes are in nature, beautiful in my CTA will probably not be the same as for you. That's why I will not try to teach you how to make "beautiful calls-to-action" in this article.
By cons, design is not just a discipline that focuses on aesthetics but also the functional aspect. As part of the web, the design aims to improve the user experience and the CTR and conversion.
Thus, a call to efficient work will stand out from the rest of the content of a web page and attract the user's attention. To do this, the use of contrasting colors, encapsulation as well as different levels of reading and visual hierarchy proves size allures for designing your CTAs. In all cases, the use of A / B testing can help determine the winning formula.
Finally, I hope you understand better now what a call to action, to which he must serve and, of course, how to create a high performance. Otherwise, feel free to ask me your questions in the comments and I will be happy to answer you!