13 different formats for your next blog post, 13 blog post formats
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Make choices. We must make choices.
And when it's time to write a new post for your blog, the choice is wide. Very wide. Maybe you will lead you to a "how-to post" or maybe you can not stand the idea of a list of 11 tips for more efficient landing pages. And perhaps it is better that you choose the subject of your next post and then decide on the most suitable format.
Making decisions is complicated. Especially when no certainty looms on the horizon. This ticket will bring you no certainty, unfortunately. It simply proposes to scan all possible formats so that you make not only realize the extent of the possible field and then try to choose the perfect size for your next publication.
I suggest you go over 13 formats. A list intended to be exhaustive but is certainly not. I think, however, closer to something that could be called complete. For each format, a small description and examples.
And when it's time to write a new post for your blog, the choice is wide. Very wide. Maybe you will lead you to a "how-to post" or maybe you can not stand the idea of a list of 11 tips for more efficient landing pages. And perhaps it is better that you choose the subject of your next post and then decide on the most suitable format.
Making decisions is complicated. Especially when no certainty looms on the horizon. This ticket will bring you no certainty, unfortunately. It simply proposes to scan all possible formats so that you make not only realize the extent of the possible field and then try to choose the perfect size for your next publication.
I suggest you go over 13 formats. A list intended to be exhaustive but is certainly not. I think, however, closer to something that could be called complete. For each format, a small description and examples.
1 - THE "HOW-TO POST '
Type notes "how-to" explain to their readers how to do something.
This is the most common of the blog post. And this is normal since it proposes a type of purely educational content. The "how-to post" is more likely to be well positioned in the natural search results of an engine such as Google.
Use the "how-to post" to educate your target on a specific topic. Teach your visitors to do something he does not know how or help to refine the method he mastered more or less.
Some examples:
How to Write Posts Stellar How-To for Your Business Blog
How to Lead Nurturing Map Content to Each Stage in the Sales Cycle
How to Create a Facebook Business Page in 5 Simple Steps [With Video!]
2 - THE LISTICLE
Meant by "listicle" contraction between list and article. This is a ticket that shows its contents in list form.
Another type of commonly used ticket. Often recognized by the title which very often includes a number. This is the case for the ticket you are reading. This is a rather conventional format and therefore very interesting for beginner bloggers.
These tickets are suffering however from a bad reputation. Indeed, they are sometimes perceived as poor quality tickets. We do not thank the bloggers who have used and still used this format publish content without interest.
When these listicles are well written, they can distill a large number of tips, tactics and ideas on a specific topic. Their structure makes them affordable, understandable and easy to remember.
Some examples in French this time:
6 Tips to get credit for the Inbound Marketing
Inbound Marketing 20 ways to get immediate results
8 opportunities to generate more Leads on LinkedIn
3 - THE TICKET TYPE Curation
This is a ticket that offers aggregating more content related to the same topic.
Another type of ticket that has good reputation. Sometimes leaving a certain air appears from the author, the type of ticket attorney can not demonstrate great originality. Yet it is very useful to the extent that met the same page more interesting resources about the subject matter, a significant time saving research.
The ticket guy curation is suitable to cite examples or feedback, statistics or quotes. It is also an opportunity to start building relationships with bloggers and brands you might include in your posts.
Some examples:
15 Phenomenal TED Talks You Need to Watch Today
10 Brands That Jumped on Instagram Video (And Rocked It)
15 Examples of Brilliant Design Homepage
4 - THE TICKET THAT MAKES AUTHORITY
This is a ticket that invites reflection.
There are tickets that rather than informing sobering. They are usually written by authors that could be described as opinion leaders in their field. Of course, this makes it difficult to write tickets. It must be a true expert in his field, be aware of the news of its industry in addition to being able to spot trends and analysis.
You understand that you do not get up one morning and say "Here, I'll write an opinion leader ticket!". This should be after a deep reflection and imposes substantive work. The opinion leader ticket is speculative in nature and therefore controversial. Once shared on social networks, it often brings interaction and lengthy discussions in his comments.
Some examples:
What the Future Holds for Business Blogging
How Social Media Will Affect Your Future Capitalism Marketing Strategy
What the Death of Google Reader REALLY Means
5 - THE COMIC
This note aims to entertain.
After all, everyone loves to indulge in a smile or a laugh even during work hours .. The contents are intended to entertain should get a place in your marketing content. The comic character note is very refreshing for your hearing. But it will not be abused.
These tickets are preferably published during the school holiday periods. During the year, it will focus on the purpose of the day or the end of the week. Finally, during periods when your audience is less stressed by their daily tasks. And it's not because you let go a few tall stories need to lose the thread of all the work done so far. So continue to stick to the main theme of your blog anyway.
Some examples:
Random Thoughts From Marketers Like You
13 Hilarious Examples of Truly Awful Stock Photography
16 Marketing Pick-Up Lines to Snag Your Next Hot Date
6 - THE 'WHAT POST'
This is a note that explains a concept.
The what? Well the "What" .. There is the "how-to" and "what". In French, we could say .. "what?" Just as we speak of a "What post" for a ticket whose title starts with "What" as in "What in the Heck Is Co-Marketing?", One could speak of ticket type "what "ticket for the title just starts with" what "as in" what the Inbound Marketing? ".
This type of ticket is perfect to introduce and explain a concept to a beginner. A concept or a market trend, a tactic or a particular tool. This ticket is also a way to explain to your audience why she should look a little more about the concept.
The "What post" as saying the Anglo-Saxon marketers is a great opportunity for your business. A good practice for those "What post" is to position a call-to-action at the end of the ticket to another ticket or better, to premium content type white paper or eBook. Course premium content hidden behind a web form that allows you to capture leads.
Some examples:
What in the Heck Is Co-Marketing?
What's the Deal With This Whole 'Context Marketing' Thing?
What Is a Landing Page and Why Should You Care?
7 - THE "WHY POST '
This is a post that explains why.
After the "What" comes naturally "Why". Like the "What post", the "Why post" highlights the interrogative form of title are. It is used to convince of the need to be interested in a particular subject, a trend or software for example.
The tactic here is to attract your audience on a specific topic with a question. The work is then to demonstrate its expertise in answering the question with concrete examples, facts or statistics. This is a real opportunity to convince your audience that you are a reference on the subject.
Some examples:
Why Purchasing Email Lists Is Always a Bad Idea
Why You (Yes, You) Need to Create Landing Pages More
Why You Should Consider Inbound BEFORE Your Next Website Redesign
8 - FEATURE
It deals in depth with a concept, an idea, a subject on a trend.
The feature article could be considered a journalistic format. He asks real writing ability and careful investigation. This is of course the type of least affordable ticket list. But the game is worth the candle. If your item hits its target, it will get a great echo on social networks.
Some examples:
The Best Marketer in Silicon Valley Is Doing Everything You're Not Supposed to Do
I'm Not You, You're Not Me. So Why Do We Have the Same Internet?
Billion Dollar Babies: Are All These Little Companies Really Worth $ 1 Billion?
9 - THE TICKET FAQ
This is a ticket that is based on the Q & A format. Mean by that "questions and answer" format.
This is an interesting choice for a beginner blogger. Just detect some questions your audience regularly arises about a specific topic. And to provide answers to it. The structure is made of the ticket: a question - answer.
In your quest issues that could make your popular ticket, consider simply visit your sales department. Remember the usual niceties: they are so much fun your shoes and how are your children. Then continue by asking directly to your business what questions they hear most often from their customers and prospects. Also turn to blog comments and to social networks where you can collect some additional recurring questions. Do not forget the questions during your offline events during your webinars.
A little trick to motivate your business and encourage them to play the game: simply explain that the goal is to write an FAQ ticket which they can themselves served as a sales support.
Some examples:
Answers to Your Top 7 Questions About Mastering LinkedIn
Answers to Your Top 7 Questions From the Science of Inbound Marketing
Answers to Your Top 9 Questions About Using LinkedIn Ads
10 - INTERVIEW THE TICKET
This note highlights the vision of others.
The ticket interview is quite similar to the FAQ ticket, since it can also be formatted Q & A. It helps of course to hear the voice of a person recognized in his field. It is above all a great way to meet experts, influencers, opinion leaders, turnover and employee champion of SMEs galley.
Depending on the popularity of your guest, these are tickets that can make a significant extent on social networks. If in addition, the guest shares the interview itself with its communities, it is grand slam.
Some examples:
The Future of Inbound: Shel Israel Looks Ahead to 'The Age of Context'
Being Full of Sh * t Does not Work Anymore
A Chat With A Marketer Who Has to Fight for His Budget
11 - THE TICKET SlideShare
This is a post in which is encapsulated a SlideShare presentation.
The time for this type of ticket is more important than any other type of ticket because it must achieve SlideShare. But investment is really worth. It will be necessary to balance a ticket anyway drafted but do not duplicate and SlideShare which relies mainly on visual content along with some quotes. Everything is based on the narration of the story you want to tell.
These notes benefit from a significant resonance on social networks since users like or prefer to share visual content.
Some examples:
7 Lessons From the World's Most Captivating Presenters [SlideShare]
15 Pearls of Wisdom From the Legendary David Ogilvy [SlideShare]
S% * t Do That Journalists PR People Hate [SlideShare]
12 - THE TICKET INFOGRAPHIE
It is simply a ticket that hosts an infographic.
Quite similar to SlideShare ticket, the ticket hosting an infographic has generally a major commitment. This is the typical ticket to generate a significant share and a significant number of incoming links. Well, the little drawback is that computer graphics requires a substantial workload where a budget to make do.
This is a very suitable format to compile visually data and statistics or to arrange explanations and advice in a format type "timeline".
Some examples:
What a Real Relationship in Social Media Should Look Like [INFOGRAPHIC]
20 of the Most Memorable Moments in Marketing 2015 [INFOGRAPHIC]
The History of Marketing: An Exhaustive Timeline [INFOGRAPHIC]
13 - THE NEWSJACK
This is a ticket that bounces on a topic.
Perhaps you are not familiar with this term. This is to divert a popular news topic or buzz to make a note in the corner and the subject fit well within your marketing objectives. This requires monitoring the national and international news and know how to leverage the right time for your business.
Use an RSS aggregator to centralize the news both general and sectorial your target is likely to read. Wait for the right moment to take the information to your sauce. Indeed, it is more efficient to wait until the information has made his little buzz before use.
Type notes "how-to" explain to their readers how to do something.
This is the most common of the blog post. And this is normal since it proposes a type of purely educational content. The "how-to post" is more likely to be well positioned in the natural search results of an engine such as Google.
Use the "how-to post" to educate your target on a specific topic. Teach your visitors to do something he does not know how or help to refine the method he mastered more or less.
Some examples:
How to Write Posts Stellar How-To for Your Business Blog
How to Lead Nurturing Map Content to Each Stage in the Sales Cycle
How to Create a Facebook Business Page in 5 Simple Steps [With Video!]
2 - THE LISTICLE
Meant by "listicle" contraction between list and article. This is a ticket that shows its contents in list form.
Another type of commonly used ticket. Often recognized by the title which very often includes a number. This is the case for the ticket you are reading. This is a rather conventional format and therefore very interesting for beginner bloggers.
These tickets are suffering however from a bad reputation. Indeed, they are sometimes perceived as poor quality tickets. We do not thank the bloggers who have used and still used this format publish content without interest.
When these listicles are well written, they can distill a large number of tips, tactics and ideas on a specific topic. Their structure makes them affordable, understandable and easy to remember.
Some examples in French this time:
6 Tips to get credit for the Inbound Marketing
Inbound Marketing 20 ways to get immediate results
8 opportunities to generate more Leads on LinkedIn
3 - THE TICKET TYPE Curation
This is a ticket that offers aggregating more content related to the same topic.
Another type of ticket that has good reputation. Sometimes leaving a certain air appears from the author, the type of ticket attorney can not demonstrate great originality. Yet it is very useful to the extent that met the same page more interesting resources about the subject matter, a significant time saving research.
The ticket guy curation is suitable to cite examples or feedback, statistics or quotes. It is also an opportunity to start building relationships with bloggers and brands you might include in your posts.
Some examples:
15 Phenomenal TED Talks You Need to Watch Today
10 Brands That Jumped on Instagram Video (And Rocked It)
15 Examples of Brilliant Design Homepage
4 - THE TICKET THAT MAKES AUTHORITY
This is a ticket that invites reflection.
There are tickets that rather than informing sobering. They are usually written by authors that could be described as opinion leaders in their field. Of course, this makes it difficult to write tickets. It must be a true expert in his field, be aware of the news of its industry in addition to being able to spot trends and analysis.
You understand that you do not get up one morning and say "Here, I'll write an opinion leader ticket!". This should be after a deep reflection and imposes substantive work. The opinion leader ticket is speculative in nature and therefore controversial. Once shared on social networks, it often brings interaction and lengthy discussions in his comments.
Some examples:
What the Future Holds for Business Blogging
How Social Media Will Affect Your Future Capitalism Marketing Strategy
What the Death of Google Reader REALLY Means
5 - THE COMIC
This note aims to entertain.
After all, everyone loves to indulge in a smile or a laugh even during work hours .. The contents are intended to entertain should get a place in your marketing content. The comic character note is very refreshing for your hearing. But it will not be abused.
These tickets are preferably published during the school holiday periods. During the year, it will focus on the purpose of the day or the end of the week. Finally, during periods when your audience is less stressed by their daily tasks. And it's not because you let go a few tall stories need to lose the thread of all the work done so far. So continue to stick to the main theme of your blog anyway.
Some examples:
Random Thoughts From Marketers Like You
13 Hilarious Examples of Truly Awful Stock Photography
16 Marketing Pick-Up Lines to Snag Your Next Hot Date
6 - THE 'WHAT POST'
This is a note that explains a concept.
The what? Well the "What" .. There is the "how-to" and "what". In French, we could say .. "what?" Just as we speak of a "What post" for a ticket whose title starts with "What" as in "What in the Heck Is Co-Marketing?", One could speak of ticket type "what "ticket for the title just starts with" what "as in" what the Inbound Marketing? ".
This type of ticket is perfect to introduce and explain a concept to a beginner. A concept or a market trend, a tactic or a particular tool. This ticket is also a way to explain to your audience why she should look a little more about the concept.
The "What post" as saying the Anglo-Saxon marketers is a great opportunity for your business. A good practice for those "What post" is to position a call-to-action at the end of the ticket to another ticket or better, to premium content type white paper or eBook. Course premium content hidden behind a web form that allows you to capture leads.
Some examples:
What in the Heck Is Co-Marketing?
What's the Deal With This Whole 'Context Marketing' Thing?
What Is a Landing Page and Why Should You Care?
7 - THE "WHY POST '
This is a post that explains why.
After the "What" comes naturally "Why". Like the "What post", the "Why post" highlights the interrogative form of title are. It is used to convince of the need to be interested in a particular subject, a trend or software for example.
The tactic here is to attract your audience on a specific topic with a question. The work is then to demonstrate its expertise in answering the question with concrete examples, facts or statistics. This is a real opportunity to convince your audience that you are a reference on the subject.
Some examples:
Why Purchasing Email Lists Is Always a Bad Idea
Why You (Yes, You) Need to Create Landing Pages More
Why You Should Consider Inbound BEFORE Your Next Website Redesign
8 - FEATURE
It deals in depth with a concept, an idea, a subject on a trend.
The feature article could be considered a journalistic format. He asks real writing ability and careful investigation. This is of course the type of least affordable ticket list. But the game is worth the candle. If your item hits its target, it will get a great echo on social networks.
Some examples:
The Best Marketer in Silicon Valley Is Doing Everything You're Not Supposed to Do
I'm Not You, You're Not Me. So Why Do We Have the Same Internet?
Billion Dollar Babies: Are All These Little Companies Really Worth $ 1 Billion?
9 - THE TICKET FAQ
This is a ticket that is based on the Q & A format. Mean by that "questions and answer" format.
This is an interesting choice for a beginner blogger. Just detect some questions your audience regularly arises about a specific topic. And to provide answers to it. The structure is made of the ticket: a question - answer.
In your quest issues that could make your popular ticket, consider simply visit your sales department. Remember the usual niceties: they are so much fun your shoes and how are your children. Then continue by asking directly to your business what questions they hear most often from their customers and prospects. Also turn to blog comments and to social networks where you can collect some additional recurring questions. Do not forget the questions during your offline events during your webinars.
A little trick to motivate your business and encourage them to play the game: simply explain that the goal is to write an FAQ ticket which they can themselves served as a sales support.
Some examples:
Answers to Your Top 7 Questions About Mastering LinkedIn
Answers to Your Top 7 Questions From the Science of Inbound Marketing
Answers to Your Top 9 Questions About Using LinkedIn Ads
10 - INTERVIEW THE TICKET
This note highlights the vision of others.
The ticket interview is quite similar to the FAQ ticket, since it can also be formatted Q & A. It helps of course to hear the voice of a person recognized in his field. It is above all a great way to meet experts, influencers, opinion leaders, turnover and employee champion of SMEs galley.
Depending on the popularity of your guest, these are tickets that can make a significant extent on social networks. If in addition, the guest shares the interview itself with its communities, it is grand slam.
Some examples:
The Future of Inbound: Shel Israel Looks Ahead to 'The Age of Context'
Being Full of Sh * t Does not Work Anymore
A Chat With A Marketer Who Has to Fight for His Budget
11 - THE TICKET SlideShare
This is a post in which is encapsulated a SlideShare presentation.
The time for this type of ticket is more important than any other type of ticket because it must achieve SlideShare. But investment is really worth. It will be necessary to balance a ticket anyway drafted but do not duplicate and SlideShare which relies mainly on visual content along with some quotes. Everything is based on the narration of the story you want to tell.
These notes benefit from a significant resonance on social networks since users like or prefer to share visual content.
Some examples:
7 Lessons From the World's Most Captivating Presenters [SlideShare]
15 Pearls of Wisdom From the Legendary David Ogilvy [SlideShare]
S% * t Do That Journalists PR People Hate [SlideShare]
12 - THE TICKET INFOGRAPHIE
It is simply a ticket that hosts an infographic.
Quite similar to SlideShare ticket, the ticket hosting an infographic has generally a major commitment. This is the typical ticket to generate a significant share and a significant number of incoming links. Well, the little drawback is that computer graphics requires a substantial workload where a budget to make do.
This is a very suitable format to compile visually data and statistics or to arrange explanations and advice in a format type "timeline".
Some examples:
What a Real Relationship in Social Media Should Look Like [INFOGRAPHIC]
20 of the Most Memorable Moments in Marketing 2015 [INFOGRAPHIC]
The History of Marketing: An Exhaustive Timeline [INFOGRAPHIC]
13 - THE NEWSJACK
This is a ticket that bounces on a topic.
Perhaps you are not familiar with this term. This is to divert a popular news topic or buzz to make a note in the corner and the subject fit well within your marketing objectives. This requires monitoring the national and international news and know how to leverage the right time for your business.
Use an RSS aggregator to centralize the news both general and sectorial your target is likely to read. Wait for the right moment to take the information to your sauce. Indeed, it is more efficient to wait until the information has made his little buzz before use.