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Video content is becoming increasingly popular on the web: nearly 6 billion hours of video are watched each month by Internet users, representing one third (yes, one third) of their online activity. A good content strategy should therefore have some videos in your arsenal.

For your inbound marketing strategy, video helps make your blog attractive visual, in addition to being more dynamic than just text. So here are some tips for creating great video content that will generate visits to your website.

1. Focus on the content before the container

First, do not be an afraid marketer, you do not need to hire a full crew and unlock huge budgets to post videos on your blog. A camera on a tripod and a basic editing software can do the job very well (we shall see later in this post basic equipment needed). You must first focus on the quality of content and about before you jump into professional-quality videos. It is the content that will keep captive user and trying to watch your video to the end. As in your blog posts, the subject must be interesting and useful for the person who looks at it.

Why not take a blog post you've already published in the past and has been successful? This new publication will help you to attract new visitors to your site and generate leads.

2. Create short videos and concise

In this age of immediacy, most people are in a hurry and want to get information without wasting time. It is therefore important to create concise and brief video capsules. According to a study 45% of visitors will stop watching your video after 1 minute and 60% after 2 minutes. This statistic says it all. If you have a lot to say, it is best to cut your capsule in several sequences. At the end of each invite people to watch next. Why not add a "call to action" at the end of the series?

3. A theme, persona ... a video!

As in your blog posts, make sure you have only one topic per video. Do not scatter because you will lose the user's interest. Also, do not forget that the search engines like Google assigns a single keyword to each page of your site. Video, keyword. If you ever decide to host your video on YouTube as external, make sure the title and description contain your keyword so that it is listed on these platforms. It would be interesting to create you a YouTube channel where all your clips will be published. This is one of the most visited in the world and is likely to generate a lot of traffic to your website sites.

Do not try to contact everyone at the same time because your message will be misunderstood. Target a group in your content strategy and talk to him as if you were face to face. This way, you will build a relationship of trust with them and they will be interested in your next capsules. With too general message, no one will feel challenged.

4. Even more visual

For an even more interactive and visual presentation, you can integrate computer graphics during thr assembly. A table, chart, or a list of points will support your point and make the video even easier to understand. Nothing better than to see and hear the information to properly assimilate. To do this, you can create PowerPoint slides with the Office suite. This easy to use software allows you to create beautiful images that can then be inserted into your assembly.

5. Have the basic equipment needed

As you probably know, the video production can be very expensive. It is possible to cope with low cost. Here is a basic list of equipment to create your first video capsules:

A camera: It's pretty obvious that a camera is required to start producing videos. You do not necessarily need to go buy one, you definitely have someone in your team who owns a DSLR camera or even a compact type camera that has the option to make the video. These cameras are very valid to begin creating video content for your blog.

Tripod: The tripod is an essential tool to create videos. You certainly do not want a frame that moves constantly and gives a headache to your visitors. Place your camera on a tripod and you'll have a much more professional look.

A lapel microphone: This is perhaps the most often overlooked tool, but how important! Sound quality is paramount, especially for type of video blog where the content is the centerpiece. We do not want too strong ambient sound that disturbs the user when viewing.

A video editing software: A simple to use and free software like iMovie Apple will give very good results. You'll even be able to incorporate some nice transitions and titles.

6. The text, no exception

To increase your chance of being listed on the search engines, make sure you publish your blog post where your videos transcript or at least a summary of your video into words. The reason is simple, search engines are not able to read and understand your videos. They see that your article contains a video, but they are not able to decode it. This is why it is very important to present in words the video content on the same page as the video.