4 OPPORTUNITIES CTA INTEGRATION IN YOUR BLOG
|
|
|
4 OPPORTUNITIES CTA INTEGRATION IN YOUR BLOG
4 OPPORTUNITIES CTA INTEGRATION IN YOUR BLOG
Above all, we must understand that your blog is a marketing tool that works on top of the funnel. It aims to attract an audience that can carry any interest in the tickets you publish. As such, keep in mind to remain vigilant about the deals you are likely to offer different behind the CTA (Call-to-Action) we will now turn. Because they will be widely visible, you will position among your best offers that may be of interest to a relatively large audience.
1 - A CTA in a horizontal banner
This banner is integrated across the entire width of the home page of your blog. In its design, choose background colors that easily stand out from the rest of the page. Arrange the various components of the banner positioning first click the button inviting, preferably on the right side. Think carefully about the offer you will position itself in this banner, it is the most visible CTA with all your blog.
Above all, we must understand that your blog is a marketing tool that works on top of the funnel. It aims to attract an audience that can carry any interest in the tickets you publish. As such, keep in mind to remain vigilant about the deals you are likely to offer different behind the CTA (Call-to-Action) we will now turn. Because they will be widely visible, you will position among your best offers that may be of interest to a relatively large audience.
1 - A CTA in a horizontal banner
This banner is integrated across the entire width of the home page of your blog. In its design, choose background colors that easily stand out from the rest of the page. Arrange the various components of the banner positioning first click the button inviting, preferably on the right side. Think carefully about the offer you will position itself in this banner, it is the most visible CTA with all your blog.
2 - An CTA in a square banner in the right column
It meets regularly blogs displaying a sidebar. Usually located on the right, it is a vertical column deployed on all pages of the blog. Although a CTA placed in the right part is less exposed than CTA in a horizontal banner and also offers a click rate slightly lower, however, it can give a little boost to your lead generation strategy.
3 - CTA in a navigation bar
You can use the links provided in the navigation bar, in the sidebar, or even in your blog footer to send traffic directly to the appropriate landing pages.
The HubSpot blog opts for the links in the navigation bar of the blog.
4 - CTA within tickets
Beyond the possibilities offered by the home page in a lead generation objective, other opportunities exist within tickets you publish. Place Call-to-Action links directly into the contents of your notes is a strategy that works regularly. The main reason is based on the fact that it is possible to finely target your readers based on tickets they read. I would say based on the ticket section. Thus positioning offers that exactly match the contents read notes, your conversion rate can only improve.
Here are some concrete examples of positioning call-to action links within a page hosting a blog post.
Let's start with the integration of a call-to-action button at the bottom of the page. Your player has just finished reading your ticket, enjoy therefore to propose, for example, an eBook on the subject. Ideally, write your ticket depending on the content you offer behind the form on the landing page. Thus, the eBook in question should be read as a complement or provide a more detailed content. You can afford to deploy this call-to-action across the width reserved for the ticket.
You can also include a call-to-action button at the beginning of your ticket or even in the middle. Be careful not to abuse this a little more aggressive method. Make sure that the content you're promoting in these CTA is content to educational.
Finally, a last opportunity is you can conveniently via embedded links in the different paragraphs of your ticket. The latter opportunity is particularly interesting because it reinforces the lead generation strategy, but also helps to improve SEO of your landing pages.
It meets regularly blogs displaying a sidebar. Usually located on the right, it is a vertical column deployed on all pages of the blog. Although a CTA placed in the right part is less exposed than CTA in a horizontal banner and also offers a click rate slightly lower, however, it can give a little boost to your lead generation strategy.
3 - CTA in a navigation bar
You can use the links provided in the navigation bar, in the sidebar, or even in your blog footer to send traffic directly to the appropriate landing pages.
The HubSpot blog opts for the links in the navigation bar of the blog.
4 - CTA within tickets
Beyond the possibilities offered by the home page in a lead generation objective, other opportunities exist within tickets you publish. Place Call-to-Action links directly into the contents of your notes is a strategy that works regularly. The main reason is based on the fact that it is possible to finely target your readers based on tickets they read. I would say based on the ticket section. Thus positioning offers that exactly match the contents read notes, your conversion rate can only improve.
Here are some concrete examples of positioning call-to action links within a page hosting a blog post.
Let's start with the integration of a call-to-action button at the bottom of the page. Your player has just finished reading your ticket, enjoy therefore to propose, for example, an eBook on the subject. Ideally, write your ticket depending on the content you offer behind the form on the landing page. Thus, the eBook in question should be read as a complement or provide a more detailed content. You can afford to deploy this call-to-action across the width reserved for the ticket.
You can also include a call-to-action button at the beginning of your ticket or even in the middle. Be careful not to abuse this a little more aggressive method. Make sure that the content you're promoting in these CTA is content to educational.
Finally, a last opportunity is you can conveniently via embedded links in the different paragraphs of your ticket. The latter opportunity is particularly interesting because it reinforces the lead generation strategy, but also helps to improve SEO of your landing pages.