CONTENT MARKETING VA EVEN FURTHER, "10 Steps to Becoming a Better Writer".
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CONTENT MARKETING VA EVEN FURTHER, "10 Steps to Becoming a Better Writer".
After the texts and images contained, up to multimedia content! This type of content is certainly the most complicated and sometimes more expensive to produce as confirmed by a recent study CopyPress. But the game is worth the candle.
1 - Podcasts
There you will have noticed that a significant number of sites now offers podcast content. This format has indeed several benefits. Above all, a podcast can be listened to anywhere and at any time. It is also a warm medium than just text. Finally, it is an additional opportunity to expose its content.
Some, like Pat Flynn, have greatly contributed to the popularity of podcasts. Pat has published it a few months ago a tutorial in English on how to create a podcast available online.
More recently, Chris Brogan has launched a series of podcasts entitled "Human Business Way." To date, he has published nearly 80 podcasts in just a few months. Certainly another sign that this type of strategy is working.
1 - Podcasts
There you will have noticed that a significant number of sites now offers podcast content. This format has indeed several benefits. Above all, a podcast can be listened to anywhere and at any time. It is also a warm medium than just text. Finally, it is an additional opportunity to expose its content.
Some, like Pat Flynn, have greatly contributed to the popularity of podcasts. Pat has published it a few months ago a tutorial in English on how to create a podcast available online.
More recently, Chris Brogan has launched a series of podcasts entitled "Human Business Way." To date, he has published nearly 80 podcasts in just a few months. Certainly another sign that this type of strategy is working.
2 - videos into blog posts
The videos have become popular since the advent of YouTube. Today, as well as all types of content mentioned until now, the video becomes a powerful element in a content marketing strategy.
The videos have the particularity to facilitate understanding of a message or idea. It is no longer uncommon for tickets offer additional videos textual content.
We can account for the rise of the video at the growing number of video services available online. Splasheo is one example. This is a quality online service and, more importantly, cheap. Splasheo offers videos as well as intros and outros video sequences. Let us remember though that a few years back, have a quality video asked to pay dearly for a professional.
At the same time, progress in favor of mobile video allow anyone, including your audience, view video anywhere and at any time. Another reason for you to offer video content now.
Here is an interesting example with Derek Halpern and "Social TV Triggers" he launched there about 1 year through a YouTube channel that aims to help entrepreneurs in developing their business. Derek regularly integrates these videos his blog posts.
A YouTube channel in a content strategy
3 - webinars
Have you noticed all the invitations to webinars that you receive in your email? Last year, I met so many webinars on my path that I have fingers on my left hand.
Again, your audience expects quality content. Web seminars are made for that. Usually a web seminar lasts an hour and focuses a lot of information you will not find anywhere else.
The webinars are often recorded. This will make the event accessible at any time and continue to reap the benefits over time.
In this first example, Amy Porterfield offers a webinar for each person who signs up for the mailing list. I invite you to look at the promotion of his webinars conducted smoothly and the quality of the deployed landing pages. It's a great job!
Content and marketing webinar
Another example is Inbound Marketing University that offers a collection of webinars rather provided.
AND CONCLUSION
Content marketing or marketing glad demand more than ever on the quality and completeness. We are starting to see a new phenomenon: everyone, or should I say anyone, product content. We are highly solicited by the content because it works. But it will not work for everyone all the time. Indeed, each of us will eventually be saturated by the ever greater influx. Only quality content will come out of the game. A wise!
The videos have become popular since the advent of YouTube. Today, as well as all types of content mentioned until now, the video becomes a powerful element in a content marketing strategy.
The videos have the particularity to facilitate understanding of a message or idea. It is no longer uncommon for tickets offer additional videos textual content.
We can account for the rise of the video at the growing number of video services available online. Splasheo is one example. This is a quality online service and, more importantly, cheap. Splasheo offers videos as well as intros and outros video sequences. Let us remember though that a few years back, have a quality video asked to pay dearly for a professional.
At the same time, progress in favor of mobile video allow anyone, including your audience, view video anywhere and at any time. Another reason for you to offer video content now.
Here is an interesting example with Derek Halpern and "Social TV Triggers" he launched there about 1 year through a YouTube channel that aims to help entrepreneurs in developing their business. Derek regularly integrates these videos his blog posts.
A YouTube channel in a content strategy
3 - webinars
Have you noticed all the invitations to webinars that you receive in your email? Last year, I met so many webinars on my path that I have fingers on my left hand.
Again, your audience expects quality content. Web seminars are made for that. Usually a web seminar lasts an hour and focuses a lot of information you will not find anywhere else.
The webinars are often recorded. This will make the event accessible at any time and continue to reap the benefits over time.
In this first example, Amy Porterfield offers a webinar for each person who signs up for the mailing list. I invite you to look at the promotion of his webinars conducted smoothly and the quality of the deployed landing pages. It's a great job!
Content and marketing webinar
Another example is Inbound Marketing University that offers a collection of webinars rather provided.
AND CONCLUSION
Content marketing or marketing glad demand more than ever on the quality and completeness. We are starting to see a new phenomenon: everyone, or should I say anyone, product content. We are highly solicited by the content because it works. But it will not work for everyone all the time. Indeed, each of us will eventually be saturated by the ever greater influx. Only quality content will come out of the game. A wise!