I love Twitter. This is one of my favorite social platforms on the Internet and one of the few sites I visit more than once a day. There is so much to see and do that even when I am not in the process of tweeter for sure I read, click on links and save articles for future reference.
Twitter is one of the many social media platforms that allow companies to sell and to advertise without the use of additional labor or costly resources. But it must be said, behind popular Twitter account and there is a strategy, success on Twitter is almost never a coincidence.
But no one follows me!
Suppose to allow your personal profile or business account to gain popularity on Twitter, you have followed different marketing strategies of social media, you followed the other companies and influencers within your interests or business areas, you retweeted many tweets and even tweeted a part of your own web content with many hashtags etc. But watching your followers ratio / Following and you find that your number of followers is much lower than those you follow. You start to wonder why ??? What is the problem ???
To attract new followers or not to scare those who follow you, better to avoid making errors or blunders. Here are 15 mistakes I recommend you avoid:
Twitter is one of the many social media platforms that allow companies to sell and to advertise without the use of additional labor or costly resources. But it must be said, behind popular Twitter account and there is a strategy, success on Twitter is almost never a coincidence.
But no one follows me!
Suppose to allow your personal profile or business account to gain popularity on Twitter, you have followed different marketing strategies of social media, you followed the other companies and influencers within your interests or business areas, you retweeted many tweets and even tweeted a part of your own web content with many hashtags etc. But watching your followers ratio / Following and you find that your number of followers is much lower than those you follow. You start to wonder why ??? What is the problem ???
To attract new followers or not to scare those who follow you, better to avoid making errors or blunders. Here are 15 mistakes I recommend you avoid:
1. You are an egg
As a user of active Twitter, you are responsible for the textual and visual optimization of your profile, including your display picture or company logo. Your Twitter profile shows the world who you are. This is the entry point of your target audience, so it is important to invest a little time to get it right.
Who will follow a user who does not even take the trouble to put a profile photo? This is a serious error that can be seen as a sign of negligence, or just categorize you as a bot (robot). Do so do not forget! Your personal photo or company logo will not only be visible on your profile page; they will also be displayed as an icon next to each tweet you post.
2. Your bio is empty
No function? no focus? any geographical location? no favorite subject? If you want other members to know who you are and what you mean, fill your bio. Tell a little about yourself in order to humanize your profile and attract the interest of a few curious. This will enable them to judge your potential interest and possibly encourage them to follow you.
You have 160 characters to tell your story with a clear and concise bio that describes your personality, your company, your products or services. Tell people why you are unique and why they should follow you.
3. You follow everyone
Yes, you heard me. Follow everyone guarantees a greater number of followers in anything. I see quite often profiles hundreds of subscriptions and opposite, only with a few subscribers in all and for all who walk a few tweets. This demonstrates a lack of strategy.
In social media, you must have a target audience that will help you develop your popularity. Enjoy the sidebar of Twitter for recommendations on who to follow based on your industry or interests. Target instead of following people for no particular reason at any chance.
4. Your tweets are long
Twitter imposes a limited number of characters per message because it is designed for people "on-the-go." Go for short, catchy tweets that go straight to the point. According to the Social Media Examiner, short tweets get 17% more engagement on the part of users.
5. Do not use a URL shortener
If you want to share a link, use a URL shortener like bitly. This will allow you to reduce the length of the web addresses to share simply and gain space to write more informative tweets!
6. tweet too much too soon
While regular tweeter can promote your visibility on Twitter, post tweets too can turn against you. Also, if you have 10 info tweeter for example, do not initiate at one blow, space your tweets in time!
Seeing too many publications of your personal account or your company on their current son, your followers may get bored. Especially if they do not follow many people! They can quickly click the "unsubscribe" and you're back to square one.
Conversely, if you do not publish enough, your followers will find you too inactive to deserve follow. Try to find a balance, based on your business and your followers.
7. What hashtags?
You do not include hashtags in your tweet or otherwise you put too much, in both cases, this will get you nowhere. The Hashtags greatly increase the visibility rate on Twitter but make sure to limit to two or three hashtags per tweet maximum. Otherwise, it becomes so unpalatable that there is more to zap.
8. Your tweets do not deserve to retweets
The quality of your tweets is key to your success. You must be able to identify with your target audience and publish a web content quality likely to provide real value to your followers.
Producing quality content for your audience will help you undoubtedly to capture, attention and generate more interaction from the user. If you produce a non-sufficient web content or even not at all, do not hesitate to make the content curation sharing third blog articles you've read and enjoyed.
9. You do not ask for retweets
People usually do not address their followers by asking them to retweet them. However, for trademarks, there s no excuse to be shy or hesitant about it. Request retweets occasionally is a huge opportunity that most brands do not realize.
Reports indicate that ask for a retweet can generate 12 times more RT. But make sure that your requests for re-tweets are spaced in time; otherwise you may become too annoying.
10. Your tweets include bad links
You click on a link and then it does not work; it's even worse if it includes a virus or spam redirects. Always check the links that you insert into your tweets. If such errors are repeated links you will end up quickly lose interest and the trust of your followers. You certainly do not want to lose your current followers, is not it?
11. You are too self-promotion
You just promote your products and services or to speak only of you will quickly annoy your followers. Try to find a balance between your information, third-party information and retweets information your followers!
12. You do not publish photos boring!
In any traditional marketing strategy, photos attract more people's interest. Same for the social media marketing, tweets containing images or videos are more likely to generate interactions.
13. You respond to provocations
If you are on a roll, it will perhaps jealous will not hesitate to provoke you. Remember to keep your cool and do not get into their game if you do not want to degrade your image.
Think about what you write and avoid hot responses, public insults, the lynching of others ... for a buzz can quickly grow and take proportions that you never imagined ...
14. You answer via a Tweet, instead of using a direct message
If you only have a few questions you can answer to all for the benefit of everyone. But if you have a lot I advise you to respond with private direct messages. Otherwise you could drown your interesting information in a flood of responses that interest you and the person who asked the question.
15. You tweet late at night
The rate of interaction with your followers your tweets relies heavily on the time at which they were published. No man wise affair later tweeter go at night because people may interact with tweets already sleeping.
The question of hours and days to boost your preferred communication on Twitter is essential reflections to make it more effective. If you are determined to increase your number of followers you have to adapt to the time zone of your target audience.
The days and hours for optimal post on Twitter would be between Monday and Thursday from 13h to 15h. The peak using Twitter would be Monday through Thursday from 9 am to 15h. The day would be less conducive to publish the Friday after 15h and every day after 20h.
You can use tools like tweriod to analyze the best timing. Tweriod calculates these according to your last 5,000 subscribers and returns many interesting information such as periods when your tweets get the most attention, the moments where your users are online or the hours you're most mentioned.
As a user of active Twitter, you are responsible for the textual and visual optimization of your profile, including your display picture or company logo. Your Twitter profile shows the world who you are. This is the entry point of your target audience, so it is important to invest a little time to get it right.
Who will follow a user who does not even take the trouble to put a profile photo? This is a serious error that can be seen as a sign of negligence, or just categorize you as a bot (robot). Do so do not forget! Your personal photo or company logo will not only be visible on your profile page; they will also be displayed as an icon next to each tweet you post.
2. Your bio is empty
No function? no focus? any geographical location? no favorite subject? If you want other members to know who you are and what you mean, fill your bio. Tell a little about yourself in order to humanize your profile and attract the interest of a few curious. This will enable them to judge your potential interest and possibly encourage them to follow you.
You have 160 characters to tell your story with a clear and concise bio that describes your personality, your company, your products or services. Tell people why you are unique and why they should follow you.
3. You follow everyone
Yes, you heard me. Follow everyone guarantees a greater number of followers in anything. I see quite often profiles hundreds of subscriptions and opposite, only with a few subscribers in all and for all who walk a few tweets. This demonstrates a lack of strategy.
In social media, you must have a target audience that will help you develop your popularity. Enjoy the sidebar of Twitter for recommendations on who to follow based on your industry or interests. Target instead of following people for no particular reason at any chance.
4. Your tweets are long
Twitter imposes a limited number of characters per message because it is designed for people "on-the-go." Go for short, catchy tweets that go straight to the point. According to the Social Media Examiner, short tweets get 17% more engagement on the part of users.
5. Do not use a URL shortener
If you want to share a link, use a URL shortener like bitly. This will allow you to reduce the length of the web addresses to share simply and gain space to write more informative tweets!
6. tweet too much too soon
While regular tweeter can promote your visibility on Twitter, post tweets too can turn against you. Also, if you have 10 info tweeter for example, do not initiate at one blow, space your tweets in time!
Seeing too many publications of your personal account or your company on their current son, your followers may get bored. Especially if they do not follow many people! They can quickly click the "unsubscribe" and you're back to square one.
Conversely, if you do not publish enough, your followers will find you too inactive to deserve follow. Try to find a balance, based on your business and your followers.
7. What hashtags?
You do not include hashtags in your tweet or otherwise you put too much, in both cases, this will get you nowhere. The Hashtags greatly increase the visibility rate on Twitter but make sure to limit to two or three hashtags per tweet maximum. Otherwise, it becomes so unpalatable that there is more to zap.
8. Your tweets do not deserve to retweets
The quality of your tweets is key to your success. You must be able to identify with your target audience and publish a web content quality likely to provide real value to your followers.
Producing quality content for your audience will help you undoubtedly to capture, attention and generate more interaction from the user. If you produce a non-sufficient web content or even not at all, do not hesitate to make the content curation sharing third blog articles you've read and enjoyed.
9. You do not ask for retweets
People usually do not address their followers by asking them to retweet them. However, for trademarks, there s no excuse to be shy or hesitant about it. Request retweets occasionally is a huge opportunity that most brands do not realize.
Reports indicate that ask for a retweet can generate 12 times more RT. But make sure that your requests for re-tweets are spaced in time; otherwise you may become too annoying.
10. Your tweets include bad links
You click on a link and then it does not work; it's even worse if it includes a virus or spam redirects. Always check the links that you insert into your tweets. If such errors are repeated links you will end up quickly lose interest and the trust of your followers. You certainly do not want to lose your current followers, is not it?
11. You are too self-promotion
You just promote your products and services or to speak only of you will quickly annoy your followers. Try to find a balance between your information, third-party information and retweets information your followers!
12. You do not publish photos boring!
In any traditional marketing strategy, photos attract more people's interest. Same for the social media marketing, tweets containing images or videos are more likely to generate interactions.
13. You respond to provocations
If you are on a roll, it will perhaps jealous will not hesitate to provoke you. Remember to keep your cool and do not get into their game if you do not want to degrade your image.
Think about what you write and avoid hot responses, public insults, the lynching of others ... for a buzz can quickly grow and take proportions that you never imagined ...
14. You answer via a Tweet, instead of using a direct message
If you only have a few questions you can answer to all for the benefit of everyone. But if you have a lot I advise you to respond with private direct messages. Otherwise you could drown your interesting information in a flood of responses that interest you and the person who asked the question.
15. You tweet late at night
The rate of interaction with your followers your tweets relies heavily on the time at which they were published. No man wise affair later tweeter go at night because people may interact with tweets already sleeping.
The question of hours and days to boost your preferred communication on Twitter is essential reflections to make it more effective. If you are determined to increase your number of followers you have to adapt to the time zone of your target audience.
The days and hours for optimal post on Twitter would be between Monday and Thursday from 13h to 15h. The peak using Twitter would be Monday through Thursday from 9 am to 15h. The day would be less conducive to publish the Friday after 15h and every day after 20h.
You can use tools like tweriod to analyze the best timing. Tweriod calculates these according to your last 5,000 subscribers and returns many interesting information such as periods when your tweets get the most attention, the moments where your users are online or the hours you're most mentioned.