KEEP IN TOUCH WITH THE CONTENTS OF MARKETING, Stay touch with your target market
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KEEP IN TOUCH WITH THE CONTENTS OF MARKETING, Stay touch with your target market
To keep in touch with your target market, the best strategy to date remains content marketing. This is also a strategy increasingly deployed online and offline lesser extent.
The content is a lever that works for several reasons. It allows firstly to prove actual knowledge. No more "I'm the best, the leader of my market, blah blah blah ...". Today, it is not enough to shout the loudest, leave off the masks and expose to gain credibility and in order to gain the trust of its target. Understand that if your content marketing strategy allows one day help your marketing target, there is a good chance she recalls the day when a purchase needs emerge. The content is also, at the time of the search engines and social networks, a real opportunity to position themselves and gain visibility. Finally, it is an effective way to simply engage with your audience.
Of course, a content strategy is a real business that requires much thought, resources, a lot of perseverance and a few basic rules. The first is the famous 80/20 rule. This rule states that in 20% of content, you can talk about you and your brand via a promotional content. For 80%, you will settle for offering interesting and useful content for your target.
The content is a lever that works for several reasons. It allows firstly to prove actual knowledge. No more "I'm the best, the leader of my market, blah blah blah ...". Today, it is not enough to shout the loudest, leave off the masks and expose to gain credibility and in order to gain the trust of its target. Understand that if your content marketing strategy allows one day help your marketing target, there is a good chance she recalls the day when a purchase needs emerge. The content is also, at the time of the search engines and social networks, a real opportunity to position themselves and gain visibility. Finally, it is an effective way to simply engage with your audience.
Of course, a content strategy is a real business that requires much thought, resources, a lot of perseverance and a few basic rules. The first is the famous 80/20 rule. This rule states that in 20% of content, you can talk about you and your brand via a promotional content. For 80%, you will settle for offering interesting and useful content for your target.
TAKE A CONCRETE EXAMPLE
Imagine that you are a real estate agent. Sorry, I did not get better for the time already .. Be happy that I did not put in the shoes of a used car dealer .. also imagine that you focus on your Profile young couple with children who buy their first home.
Your self-promotional content could be a contribution Google Plus offering some beautiful photographs of the property available to encourage some buyers to call you for a visit. In this way, you will pique the interest of 3% of the top of the pyramid, perhaps also 7% but very rarely 90% of the base of the pyramid.
Use a different approach to the 90%. Submit eg a blog post that reviews the best nurseries in the area and then another bill proposing a list of all the actions of young parents must carry six months before moving into a new first home. You do authority without appearing too commercial.
By producing useful and engaging content to your prospects, you reap the benefits throughout the buying cycle:
3% find that you meet their immediate needs
7% are beginning to feel a need to purchase and could pass the act if you stimulate them intelligently
90% see you as a source of valuable information and begin to know, recognize, love and ultimately to trust your brand
WHAT COULD BE THE CONCLUSION OF THIS TICKET?
Give to receive.
Well yes, it could be more than adequate as a conclusion! Understand by "giving" your ability to educate your target, to help, to answer questions, to erase his uncertainty and maintain a relationship of trust. Understand by "receive" the just reward when your target select your product or service when the need to purchase will be felt.
Imagine that you are a real estate agent. Sorry, I did not get better for the time already .. Be happy that I did not put in the shoes of a used car dealer .. also imagine that you focus on your Profile young couple with children who buy their first home.
Your self-promotional content could be a contribution Google Plus offering some beautiful photographs of the property available to encourage some buyers to call you for a visit. In this way, you will pique the interest of 3% of the top of the pyramid, perhaps also 7% but very rarely 90% of the base of the pyramid.
Use a different approach to the 90%. Submit eg a blog post that reviews the best nurseries in the area and then another bill proposing a list of all the actions of young parents must carry six months before moving into a new first home. You do authority without appearing too commercial.
By producing useful and engaging content to your prospects, you reap the benefits throughout the buying cycle:
3% find that you meet their immediate needs
7% are beginning to feel a need to purchase and could pass the act if you stimulate them intelligently
90% see you as a source of valuable information and begin to know, recognize, love and ultimately to trust your brand
WHAT COULD BE THE CONCLUSION OF THIS TICKET?
Give to receive.
Well yes, it could be more than adequate as a conclusion! Understand by "giving" your ability to educate your target, to help, to answer questions, to erase his uncertainty and maintain a relationship of trust. Understand by "receive" the just reward when your target select your product or service when the need to purchase will be felt.