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The ideal length for all your online publications, The lengths of web content

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The ideal length for all your online publications, The lengths of web content
The lengths of web content

Every time I answer a comment or I send an email, I can not help having this discussion. I would not have written too much? Why this urge to always want to say too much?

I realize that most of my interlocutors will quickly drop out if I do not make an effort to make my publications are quick and easy to read. Still, I prefer going overboard information rather than proposing too light or incomplete content.

I then came the idea of trying to identify all the ideal length for any web publishing: tweet, title, tickets and everything else. But I found the exercise a little easier. So I decided to document all the results of my findings.

And here is the result!

THE RIGHT LENGTH OF A TWEET IS 100 CHARACTERS

What better than to consult the figures proposed by Twitter to know what the perfect length of a tweet.

Moreover, good practices published by Twitter are quite clear on the subject: the tweets of less than 100 characters generate higher engagement rates.

A study conducted in late 2012 by Track Social among 100 popular brands on Twitter offers similar results. The study tells us among other things that the maximum of retweets is obtained from tweet with a length between 70 and 100 characters. This is indeed the ideal length for the contributor can be fully expressed, leaving the possibility of placing a comment on a possible retweet.

The ideal length of a tweet

LENGTH OF A PERFECT POST ON FACEBOOK IS 80 CHARACTERS

And yes! It's nothing at all !! The sentence I just wrote the title is long 60 characters ..

Still, 80 is the magic number that the great Jeff Bullas delivered us there 2 years after measuring the behavior of posts published by different brands on Twitter. It appears that the 80-character posts meet the most important commitment.

The ideal length of a Facebook post

LENGTH OF AN IDEAL HEADER ON GOOGLE + IS 60 CHARACTERS

It meets regularly rather long contributions on Google+. It is appropriate in this case to begin the post with a header highly visible and easy to read, which will serve as basis. I took for myself used to write this header in bold and often on a single line.

The ideal length of a header Google Plus

PERFECT LENGTH OF POST ON GOOGLE +

According Qunitly Research, the average length of a post on Google is 156 characters.

By digging a little more, Quintly tells us that the posts that generate the most engagement are long 5 characters .. Yes, you read that right: 5 characters. The second commitment pic concerns the posts of 442 characters.

We will have to train for very short or very long!

THE RIGHT LENGTH OF A TITLE IS 6 WORDS

Bnonn, the specialist titles, regularly contribute to KISSmetrics. In this post, he explains that a reader scans the eye titles in the same way it does for any text. Thus, we would, as readers, attentive only to the first 3 and last 3 words from a title.

One can easily conclude that it is more effective to compose songs of 6 words to increase the chances that these securities are read in full. However, the titles of 6 words are quite rare. This very complicated indeed to write as short titles. If you can not reduce your securities 6 words, at least try to place the most important keywords in the top 3 or the last three words.

LENGTH OF AN IDEAL BLOG TICKET IS 1600 WORDS

1600 words correspond to 7 minutes of reading. That is to say stack when the reader begins to decline. This is certainly the result of a study by Medium.

The ideal length of a blog post

SerpIQ approaches the subject through SEO considerations, examining the first 10 results due to different queries in search engines.

Length of a blog post and SEO

We read every day that have to write so the reader for small robots Google. Perhaps a mean between the two feasible? Maybe you prefer to focus your audience? Perhaps the most important is what you want to express? Just make your choice!

THE IDEAL TEXT WIDTH IS 55 CHARACTERS

The issue of the width of the text content. He comes to the conclusion that a deliberate choice on the width of a text may provide a better understanding and provide easy playing feel.

The result of his research is: the ideal width is between 40 and 55 characters. That is to say an average of 8 to 11 words. Yes, it really is not huge. You'll notice that the text of this post does not at all in that range. So he loses comprehension and reading fluency. Arfff ... ..

PERFECT LENGTH OF AN OBJECT OF EMAIL IS 39 CHARACTERS

In September 2012, MailChimp had posted this: The length of objects means nothing at all. As you can check the graph below, the length of the objects thus affect neither the openings nor on clicks.

The length of an email object

But we will still not stop at these interesting numbers yet. Another study wets benefits and teaches us that there is indeed more effective length for your email objects is between 28 and 39 characters.

Here is a summary of this study by Mailer Mailer virtually the same time as that of MailChimp:

4 to 15 characters: 15.2% of openings and 3.1% of clicks

16-27 characters: 11.6% of openings and 3.8% of clicks

28-39 characters: 12.2% openings and 4% of clicks

40-50 characters: 11.9% of openings and 2.8% of clicks

51 characters and more: 10.4% of openings and 1.8% of clicks

THE RIGHT LENGTH OF TITLE TAG IS 55 CHARACTERS

Yes! Remember the <title> tag! It is a piece of HTML code that indicates the title of the page. As reflected in the display of results of a query in a search engine like Google.

Number of characters in a title tag

This title will not allow you today to display more than 60 characters, with the risk of a truncated title.

And that's Moz offering the most advanced research on the subject and gives us the figure of 55 characters as the ideal length for your title tags.

THE RIGHT LENGTH OF A DOMAIN NAME IS 8 CHARACTERS

If you are ever going to start a project or a start-up, statistics following should get your attention.

Daily Blog invites us first of all to consider the characteristics of a well chosen domain name:

it is short

it is easy to remember

it is easy to spell

it does not contain a hyphen or figure

it displays an extension .com

After studying the 250 most visited websites by Alexa, Daily Blog found that almost all the domain names in question meet these five characteristics.

70% of them have also in common: they do not exceed 8 characters.

How many characters for a domain name?

DO NOT TAKE OVER HEAD

Of course it is important to know these figures. It is equally important that you can express what you have to say. For this reason, I think it is not necessary to apply these instructions to the letter. It is still important to have them in mind to apply them as often as possible.

Overall, I am inclined to think that the length of your blog post is not important. Express your idea as you wish. It's in the way to dress up your ticket and the content it offers these guidelines may make sure to keep the attention of your reader. They take even more weight when it comes to promoting your ticket in the search engines and the breasts of social media.

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