The Practical Guide to SEO a website, Principles of SEO, User experience and site popularity
SEO raises many debates, so some "purists" SEO believe that this is the best way to reference a website. Others believe that this type of SEO takes too long and that it is necessary to use artificial SEO. The difference between these two methods is the techniques to increase the site's audience. With SEO, you should hope that the site meets all the recommendations of the search engines so that it is well positioned. Artificial SEO also called SEO sponsored involves using programs such as Google Adwords to increase its audience. SEO sponsored offers remarkable results because it can attract thousands of visitors in a few days even with the new sites. The disadvantage is that you have a large budget for it to be fully effective. Thus, in Google Adwords, you buy keywords and your website will appear in the sponsored links on Google and Adsense ads.
The principles of SEO
At first glance, SEO is attractive because it is free, but it involves a lot of work. The first step is to optimize the website content that involves the title, URL, the main text, text anchors. Then, we must promote the site to get inbound links and make outgoing links. To optimize all these elements, you must know the keywords internet users and it is sometimes a real obstacle course. All webmasters will tell you it is very difficult to predict visitor requests. For example, you have a website of products for competition dogs. Therefore, you think that the keyword will be produced for racing dog. But it is rare that a visitor uses this kind of query. Instead, it can look for things such as product breed of dog or dog pedigree. Therefore, the search for keywords is the most important and the most difficult. Incoming and outgoing links are also important. Inbound links indicate those that connect the various pages of your outbound links and relate to external sources. If you put too many outbound links, visitors will not stay long, and if you do not put this also penalize the surfer who miss additional information.
The user experience and site popularity
Google uses many parameters to consider a site and the user experience and popularity in part. The user experience is how you guide visitors on the site. Did they can quickly access the information? Does the design is not overloaded? In a word, is that the visitor feels comfortable on your site? If this is the case, the popularity of the site will automatically increase. Imagine that your site with its superb user experience is set on the second result page on a keyword. If users like this site, they will click directly on your site and they will abandon the first results. Then Google will understand that this site on the second page is popular among Internet users and it will be better positioned.
Interactivity in SEO
In the past, visitors would just read content, but today, he participated more. Interactivity can take many forms such as a subscription to newletters, a download area, commentary or share on social networks. The principle of interactivity is to transform the passive reader into an active person and this will significantly increase the site's SEO. This concept is so interesting that some sites are based solely on user-generated content (UGC). Some basic items are created and allowed visitors fed by his own knowledge. These are the different parts of the SEO site and we see that it's harder than it seems. Therefore patience and perseverance are essential to properly use this method.