Understanding Search Engines, Optimizing a site for SEO, long train Keywords in SEO
Understanding Search Engines, Optimizing a site for SEO, long train Keywords in SEO
Getting your website previously requires a good understanding of the operation and reading the results of search engines. Sharing internet techniques is also sitting on a common knowledge base and vocabulary mainly Anglo-Saxon
SEO
Types of search engines When talking about SEO, you immediately think of visibility on search engines like Google, Bing or Yahoo. But there are different categories of search engines with SEO principles are also variable. The main purpose of a website is to be positioned on the most popular search engines, but it can also optimize the content for secondary or specialized search engines.
SERP in SEO We often hear the term SERP SEO discussions and it is simply a mark that indicates the position of your site or page in a search engine. Although the concept is easy to understand the SERP is an essential measure SEO of a website. But we must also consider the results of verticality in modern search engines. Understanding the SERP is indispensable for SEOs and webmasters.
SEO their site At first glance, optimizing a site for SEO seems easy. And many SEOs simply apply the basic techniques so that all aspects of the site must be accessible to search engines. Among the main techniques was the content to be easily referenced and a good link structure.
SERP results page to understand how to reference a website is to determine how the search engines display the results on a given query. The result does not show only text, but also images, videos, maps. Understanding the SERP allows for more opportunities to reference its website.
SEO
Types of search engines When talking about SEO, you immediately think of visibility on search engines like Google, Bing or Yahoo. But there are different categories of search engines with SEO principles are also variable. The main purpose of a website is to be positioned on the most popular search engines, but it can also optimize the content for secondary or specialized search engines.
SERP in SEO We often hear the term SERP SEO discussions and it is simply a mark that indicates the position of your site or page in a search engine. Although the concept is easy to understand the SERP is an essential measure SEO of a website. But we must also consider the results of verticality in modern search engines. Understanding the SERP is indispensable for SEOs and webmasters.
SEO their site At first glance, optimizing a site for SEO seems easy. And many SEOs simply apply the basic techniques so that all aspects of the site must be accessible to search engines. Among the main techniques was the content to be easily referenced and a good link structure.
SERP results page to understand how to reference a website is to determine how the search engines display the results on a given query. The result does not show only text, but also images, videos, maps. Understanding the SERP allows for more opportunities to reference its website.
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The popular keyword and the long tail keyword on SEO in a website
In theories concerning keywords in SEO, there is the concept of popular keywords and long tail keywords. A popular keyword can generate thousands of hits per day. And logic would dictate that creates its site around these terms. Despite the popularity of these keywords, they represent only about 35% of all searches on the web. The majority of users seeking information related to the long tail keywords. The latter was stated by Wired magazine in the 2000s and indicates a term with a long sentence. Sometimes the long tail keyword does not produce one or two visits per day, but it extends the niche with maximum profitability. The concept is attractive because it just create a few pages on long train keywords its theme for income that will be as important as hundreds of pages on the popular keywords. However, there is no tool to detect long train keyords and only tests used to extract a trend.
Examples of long train keywords in SEO
We can see good examples of long train keywords with the name of the product. Say you have a site that sells Dell-branded computers, so, popular keywords will be as "Dell", "Best PC Dell", "test Dell" etc. In a research tool keywords, these terms will give you a great potential for visitors, but the downside is that you'll face a big competition. The long trains are difficult to find, all your competitors will flock to these general terms. In our example the keyword "test Dell" long tail keywords may involve a very specialized subject such as "Dell Power Performance" or "benchmark Dell video games". These keywords you think are rare and yet they are the definition of long trains. You never see them on all sites about the Dell brand, but they interest to users. A webmaster who proposed content related to the Exchange realized that one of his long trains indicated "historical Chinese stock market 2008". By creating some pages on this phrase, it did not increase his visits, but the few readers who came clicked on most of its advertisements and they even subscribe to its RSS feed. Without use of the long tail keywords, your site will only touch on the full potential of your theme.
Advice on long train Keywords
One can find long trains of ideas during the process of ''finding keywords'', but several brainstorming sessions will be needed. First, we must identify ''popular keywords'' by your theme. Prefer keywords with two or three terms, as only one will be too vague. Then create synonyms of these main keywords to anticipate the possibilities used by your readers. Speaking of mobile site can have synonyms such as laptop, laptop computer, laptop, etc. Once you have most of the terms identifying your niche, you can create a taxonomy for the structure of your site. Taxonomy is the fact structuring elements in a certain logic. In web sites, this is mainly to create categories, articles and consistent menus. When the site is online, we will use the statistics for keyword ideas. Based on the ''popular keyword terms'', it may be opportunities for long train keywords. One must keep in mind that the long tail keyword does not necessarily imply a significant increase in traffic, it is ideal for monetizing. Some sites offer tools to automatically find ''long train keywords'', but one must be wary because each site is unique and thematic and will have better results with manual searches.
Keywords for SEO, The importance of keywords
Search Keyword Research keywords is one of the most important bases SEO a website. It allows you to see the most popular queries you can create pages accordingly. The creation of a site without the knowledge of these keywords amounts to a site that will remain blind to the depths of the web. It takes creativity and patience to determine the most popular keywords for your site.
The importance of keywords When you talk about SEO, keyword term comes immediately to mind. In fact, SEO does not even exist without the concept of keyword. This simple term covers such a vast field that some SEO experts specialize it. A keyword is a query that the user will use a search engine. The base of SEO is to anticipate what keyword for your site to appear in the top results. Entire books are dedicated to keywords, but it gives you an overview of its key concepts.
Text anchors Among the many techniques to optimize a web page on SEO, we have the anchor text and the types of keywords. Anchors are text links to your pages that link to external sources or connect your other pages. The use of keywords in the anchor text is important to optimize the site. There are different types of keywords in SEO and include the keywords the site and those that are organic. One has to understand their differences and their potential.
The density of keywords The keyword density indicates the amount of keywords that appear on your web page. This density is expressed as a percentage, but no one can give a clear idea on the exact density for a good SEO. We must proceed by experimentation to find the right balance. If the density of keywords is not enough, your site will not have a good SEO. However, the search engine will penalize if the density is too high.
Competitive keywords Exploration of keywords is one of the most important phases in SEO. In fact, without this research, the rest of the process is useless to reference their site. This research helps to know the best keywords, the search volume associated with them and value that will allow you to monetize the site.
The key words to avoid When creating a site and we do a survey of keywords, it is that we must avoid for fear of being penalized by the search engines. There are three categories of keywords that are prohibited, insults and those related to the policy in some countries, the keywords in a page too frequent and too generic keywords.
The optimizations There are various techniques to optimize a web page and include the title, description, text and headers. Some of these elements are important, but it is important to optimize every opportunity to put his side. CMS also offer many ways to optimize a page despite the fact that they display dynamic content.
the long tail can find many tools on the web to improve SEO and to find opportunities on keywords. For basic research, free tools are sufficient, but sometimes you may need to pay tools like WordTracker or KeywordDiscovery. For a lump sum, they will allow you to exploit the potential of your site and your theme.
The importance of keywords When you talk about SEO, keyword term comes immediately to mind. In fact, SEO does not even exist without the concept of keyword. This simple term covers such a vast field that some SEO experts specialize it. A keyword is a query that the user will use a search engine. The base of SEO is to anticipate what keyword for your site to appear in the top results. Entire books are dedicated to keywords, but it gives you an overview of its key concepts.
Text anchors Among the many techniques to optimize a web page on SEO, we have the anchor text and the types of keywords. Anchors are text links to your pages that link to external sources or connect your other pages. The use of keywords in the anchor text is important to optimize the site. There are different types of keywords in SEO and include the keywords the site and those that are organic. One has to understand their differences and their potential.
The density of keywords The keyword density indicates the amount of keywords that appear on your web page. This density is expressed as a percentage, but no one can give a clear idea on the exact density for a good SEO. We must proceed by experimentation to find the right balance. If the density of keywords is not enough, your site will not have a good SEO. However, the search engine will penalize if the density is too high.
Competitive keywords Exploration of keywords is one of the most important phases in SEO. In fact, without this research, the rest of the process is useless to reference their site. This research helps to know the best keywords, the search volume associated with them and value that will allow you to monetize the site.
The key words to avoid When creating a site and we do a survey of keywords, it is that we must avoid for fear of being penalized by the search engines. There are three categories of keywords that are prohibited, insults and those related to the policy in some countries, the keywords in a page too frequent and too generic keywords.
The optimizations There are various techniques to optimize a web page and include the title, description, text and headers. Some of these elements are important, but it is important to optimize every opportunity to put his side. CMS also offer many ways to optimize a page despite the fact that they display dynamic content.
the long tail can find many tools on the web to improve SEO and to find opportunities on keywords. For basic research, free tools are sufficient, but sometimes you may need to pay tools like WordTracker or KeywordDiscovery. For a lump sum, they will allow you to exploit the potential of your site and your theme.