Why Your Content Marketing can do without Google Plus?
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Why Your Content Marketing can do without Google Plus?
Google Plus for Content Marketing
Google Plus is now 2 years. Yet again we hear that nothing is happening on the social network from Google. There is nobody. Ghost town. This is not personally my feelings but I can imagine that some users are bored on Google Plus. Especially if they have the habit of dawdling on Facebook and Twitter.
And even that would be the case! If your marketing strategy integrates today, as it should, the content marketing, you do not have a choice. You are forced to invest in Google Plus whatever its attendance, ghost town or not. Yes, to! And I will try to explain why.
GOOGLE + INFLUENCE SERPs GOOGLE
I will not go through 4 ways to give you a first necessary and sufficient reason to start you on Google Plus. By spreading your content on the social network, Google will give you a nice little bonus SEO. Your content will be better exposed and accessible. You offer you an extra chance of being read. Is not the first reason which is sufficient in itself? Of course! If you lead a content marketing strategy, you are sensitive to the fact that your content is properly positioned in the search engines and more particularly that of Google. You know that a staggering number of parameters are at work when it comes to getting an interesting ranking in search results. Therefore, whenever you have the opportunity to master an additional parameter, you have no choice but to seize this opportunity. So go for it!
Google Plus is now 2 years. Yet again we hear that nothing is happening on the social network from Google. There is nobody. Ghost town. This is not personally my feelings but I can imagine that some users are bored on Google Plus. Especially if they have the habit of dawdling on Facebook and Twitter.
And even that would be the case! If your marketing strategy integrates today, as it should, the content marketing, you do not have a choice. You are forced to invest in Google Plus whatever its attendance, ghost town or not. Yes, to! And I will try to explain why.
GOOGLE + INFLUENCE SERPs GOOGLE
I will not go through 4 ways to give you a first necessary and sufficient reason to start you on Google Plus. By spreading your content on the social network, Google will give you a nice little bonus SEO. Your content will be better exposed and accessible. You offer you an extra chance of being read. Is not the first reason which is sufficient in itself? Of course! If you lead a content marketing strategy, you are sensitive to the fact that your content is properly positioned in the search engines and more particularly that of Google. You know that a staggering number of parameters are at work when it comes to getting an interesting ranking in search results. Therefore, whenever you have the opportunity to master an additional parameter, you have no choice but to seize this opportunity. So go for it!
By the way! Have you ever heard of Authorship Authority and Author Rank? How Google gives credence to your content if you claim correctly paternity of your online content through your Google Plus account? If this is not the case, I invite you to read the item 2 of this post I published July 3, 2013: The Google+ Guide Marketer.
GOOGLE SEARCH MORE YOUR WORLD
This is Google's attempt to improve the personalization of search results. With Search Plus Your World, Google personalizes your search results based on the members of your circles Google Plus. The service is not yet fully deployed in France. But it will soon be the case.
Search Plus Your World is an additional opportunity to expand the reach of your content. You understand that if you are active on Google Plus, you increase the chances of being added to the users in your circles potentially target themselves will see their modified search results and personalized with your content possibly positioned among the first results of Google engine.
LITTLE BUT ATTENDANCE OF COMMITMENT
Without going to say that Google Plus is a ghost town, it is true that the network has a really smaller audience than Facebook or Youtube. But nevertheless stress that the number of active users is substantially similar to that of Twitter. That is to say to LinkedIn, Instagram, Tumblr, Pinterest and Viadeo for example. No, it is not negligible.
Anyway, faster than the social network we note fosters engagement with its minimalist interface. Few scrolls and clicks, no limit on the number of characters in contributions. If you make a mistake, you are able to edit your contributions. The text can be bold or italic.
Also speaking communities whose recent deployment is really a success. There are already communities on all subjects. They are easy to start and manage. Moderation is simple and effective.
Let us add that segmenting your audience is made possible by circles systems. You are then able to send a special message to a target segment that corresponds to one of your Google Plus circles.
In short, lots of advantages to make an optimized channel for sharing content and generate commitment.
Hashtags ARE PARTY
Hashtags Google Plus, hashtags like any system, can guide your audience to your content. It is also an opportunity to make some discoveries or follow certain trends. Certainly the most interesting feature among those recently added by Google.
If you are already customary use of hashtags on Twitter, then you are able to write great titles for your next contributions on Google Plus since your tweets become optimized titles optimized for your contributions in the Google network.
Another opportunity to increase the reach of your content if you carefully choose hashtags that you associate it.
Hangouts FOR YOUR CONTENT VIDEOS
With Hangouts On Air, HOA, the free tool for producing interactive videos, you will be able to host a line composed of 10 participants conference and open to any viewer with an opportunity to ask questions and comment on real time.
Your conference is automatically loaded on your YouTube channel and can be played on your blog or site using a simple "embed" code.
You have planned a few webinars in your content marketing? Google Plus has thought of you! Did I say it was free?
VISUAL EXTRA-LARGE
Since the dramatic redesign of Google Plus in May this year the visual contents are really honored. You may have noticed that some visual shared on the Google network extending across the width of the stream. Visual personal profiles and business pages are in turn the entire width of the screen.
A real opportunity to highlight your visual content in Google Plus. Do not tell me that your content marketing does not also relies on the visual content!
ALL ROADS LEAD TO GOOGLE PLUS
Finally, Google Plus is more than just a social network. Recall that Google Plus is integrated with search engine Google, Google Maps, Google News, Google Translate, Gmail, YouTube, Google Chrome, Google Drive, ... Ok! I stop here ..
The ease of sharing across different platforms Google is really a boon for any marketer looking to deploy a high-flying content marketing strategy. Google Plus has really become the glue that unifies the various Google offers a homogeneous whole. And that's not all, I would not be surprised to see many other Google products coming connect to Google Plus and eventually become an additional feature of Google Plus.
WHAT IS EXPECTED?
Facebook, Twitter and LinkedIn, it's good. But do not these three heavyweights. For all the reasons I just mentioned, for all those that I have forgotten to mention and all future developments as we prepare for Google's social network, do not hesitate to fully integrate Google Plus into your marketing strategy content. If you did not yet invested in Google Plus pretext that it is only an additional social network to manage change quickly notice. I hope also that this post has helped you there.
For my part, I remain alert to offer new tickets based on developments, I must admit, my favorite social network.
GOOGLE SEARCH MORE YOUR WORLD
This is Google's attempt to improve the personalization of search results. With Search Plus Your World, Google personalizes your search results based on the members of your circles Google Plus. The service is not yet fully deployed in France. But it will soon be the case.
Search Plus Your World is an additional opportunity to expand the reach of your content. You understand that if you are active on Google Plus, you increase the chances of being added to the users in your circles potentially target themselves will see their modified search results and personalized with your content possibly positioned among the first results of Google engine.
LITTLE BUT ATTENDANCE OF COMMITMENT
Without going to say that Google Plus is a ghost town, it is true that the network has a really smaller audience than Facebook or Youtube. But nevertheless stress that the number of active users is substantially similar to that of Twitter. That is to say to LinkedIn, Instagram, Tumblr, Pinterest and Viadeo for example. No, it is not negligible.
Anyway, faster than the social network we note fosters engagement with its minimalist interface. Few scrolls and clicks, no limit on the number of characters in contributions. If you make a mistake, you are able to edit your contributions. The text can be bold or italic.
Also speaking communities whose recent deployment is really a success. There are already communities on all subjects. They are easy to start and manage. Moderation is simple and effective.
Let us add that segmenting your audience is made possible by circles systems. You are then able to send a special message to a target segment that corresponds to one of your Google Plus circles.
In short, lots of advantages to make an optimized channel for sharing content and generate commitment.
Hashtags ARE PARTY
Hashtags Google Plus, hashtags like any system, can guide your audience to your content. It is also an opportunity to make some discoveries or follow certain trends. Certainly the most interesting feature among those recently added by Google.
If you are already customary use of hashtags on Twitter, then you are able to write great titles for your next contributions on Google Plus since your tweets become optimized titles optimized for your contributions in the Google network.
Another opportunity to increase the reach of your content if you carefully choose hashtags that you associate it.
Hangouts FOR YOUR CONTENT VIDEOS
With Hangouts On Air, HOA, the free tool for producing interactive videos, you will be able to host a line composed of 10 participants conference and open to any viewer with an opportunity to ask questions and comment on real time.
Your conference is automatically loaded on your YouTube channel and can be played on your blog or site using a simple "embed" code.
You have planned a few webinars in your content marketing? Google Plus has thought of you! Did I say it was free?
VISUAL EXTRA-LARGE
Since the dramatic redesign of Google Plus in May this year the visual contents are really honored. You may have noticed that some visual shared on the Google network extending across the width of the stream. Visual personal profiles and business pages are in turn the entire width of the screen.
A real opportunity to highlight your visual content in Google Plus. Do not tell me that your content marketing does not also relies on the visual content!
ALL ROADS LEAD TO GOOGLE PLUS
Finally, Google Plus is more than just a social network. Recall that Google Plus is integrated with search engine Google, Google Maps, Google News, Google Translate, Gmail, YouTube, Google Chrome, Google Drive, ... Ok! I stop here ..
The ease of sharing across different platforms Google is really a boon for any marketer looking to deploy a high-flying content marketing strategy. Google Plus has really become the glue that unifies the various Google offers a homogeneous whole. And that's not all, I would not be surprised to see many other Google products coming connect to Google Plus and eventually become an additional feature of Google Plus.
WHAT IS EXPECTED?
Facebook, Twitter and LinkedIn, it's good. But do not these three heavyweights. For all the reasons I just mentioned, for all those that I have forgotten to mention and all future developments as we prepare for Google's social network, do not hesitate to fully integrate Google Plus into your marketing strategy content. If you did not yet invested in Google Plus pretext that it is only an additional social network to manage change quickly notice. I hope also that this post has helped you there.
For my part, I remain alert to offer new tickets based on developments, I must admit, my favorite social network.