I will present some techniques that will allow you to test your business idea and test the potential sales of your products. No need to spend weeks writing market research, business plan, surveys or a product prototype.
By reading this article you will learn:
Why market research and surveys are unreliable and cause you to lose a lot of time and money
Technical 3 to test a business idea in 7 days without pay 1 dollar of your pocket
The method to know how much your business idea will report you if you launch it. We are talking about specific numbers, no estimate at nearly 20,000 dollars!
By reading this article you will learn:
Why market research and surveys are unreliable and cause you to lose a lot of time and money
Technical 3 to test a business idea in 7 days without pay 1 dollar of your pocket
The method to know how much your business idea will report you if you launch it. We are talking about specific numbers, no estimate at nearly 20,000 dollars!
In your head, an idea is worth nothing
I always say, an idea is worth nothing, only scripts account. Every day on my site Teamizy.com (matchmaking web site between project developers and potential partners), I see messages from people who think they have the idea of the century but did not want to talk! They are convinced to have the idea of the century, to be the next Facebook ...
Difficult to convince potential partners without telling them what you mean. Most of the time they just have the idea and again, it is not always clear in their head. In short, they are reviewing a year later and they still have not done anything.
I am the first to have dozens of business ideas a week. I work like that, but most are probably already well exploited or discard. But how do we know? We will come back. It's frustrating! The ideas are crammed but nothing happens. Our brain is like that, if you keep untreated unfinished business in your head, it's always going to make you think he does not like things open. We must act to get rid of it and free the mind. To me there is nothing worse than living in doubt. I prefer to test and be fixed quickly.
The excuse of lack of money
If you read business books you often hear that the first step to success is action. This is quite true. It is also said that the fact finding excuses it is for losers, but it will not make you successful. So if you want to start, stop saying that you will do when you have more money. This is totally false. When we want to really put a project together, it has the means to do so. Now, if your project requires one year of research developing or very large technical skills that you can not control, simplify or start with something simple. In my experience, this is rarely the most technical and complicated to implement ideas are the best.
Running out of money, here are some ways to earn money:
Perform consulting services
Sell pictures on Fotolia
Sell WP themes on ThemeForest
Be creative
earn money startup
How to lose 30,000 dollars and one year of his life with an untested business ideas
End of 2012 I had the idea of launching a website and a mobile application that allowed to be delivered any type of product in less than an hour or the day and time of your choice. I was associated with a developer and commercial. We had this idea dragging on CrunchBase and seeing the success of Postmates USA.
On paper, everyone was interested in the concept. In short, after 8 months of development, delivery personnel recruitment, development of partnerships we dash! And then, guess what, it does not work. Even with low prices, orders do not arrive en masse, it was not enough work for deliverers ... In short, the population of target is too limited and margins are too low.
We made several mistakes. We walked 100% on instinct rather than applying test methods that I will present you immediately. We listened to the results of surveys and market research is bogus. In short, I will not tell you that I myself crazy and I regret nothing. I hate a lot. This was not my first startup but now I'm all possible bullshit, those I advise my clients not to do ...
In the end I had a year of M .... I lost 30,000 dollars and I took a good shot level confidence in me. But it is left.
Ok, get into the thick of it and see how to test your business idea quickly and decide whether to go or not.
Put a website online today
I advise you to apply a simple method. Create a landing page and say that your product will be out soon. Write a pitch, some advantages and insert a form.
The method for creating your landing page:
Create a landing page via services like Unbounce, Leadpages, etc OptimizePress
Insert a form and write e-mails that will be automatically sent to those who register. You can use e-mailing software like Aweber, Mailchimp, etc getresponse
How to attract visitors to your landing page?
When your landing page is created it will have to make known to see how many people sign it.
Ideally, perform one or more short video presentation of your project.
Here are some techniques to market your landing page:
Send an SMS and an email to all your friends
Create accounts on the discussion forums in your industry and ask people what they think of the idea
Register your landing page Betalist.com
Join Teamizy.com
Join Angel.co
Sign up and create a profile fundme.fr profile with video presentation
Submit an article on your blog
Talk on Facebook, Twiter, Viadeo, Linkedin etc
Write some articles guests and publish them on blogs with high authority in your industry
Submit a video presentation on YouTube
How to tell if your business idea worth?
Once you have created your landing page you will have to know how many visitors came on and how many of them gave their emails. In short, what your conversion rate and is what people show interest in your project.
Why just create a thank you page on your site. This is the page where users arrive after having completed your form. Then create a Google Analytics account. Go to "Admin" and then in "conversion." Create a goal by saying that the lens is a conversion and the url of the objective is that of your thank you page. Example: www.monsite.com/thank-you.
Then copy the Google Analytics code on the page of your site.
I advise you to test different versions of your landing page. You can test everything:
grip
slogan
colors
the text of calll to action button on the form etc.
Generators as Unbounce landing page or offer Leadpages AB testing tools. For more information, I suggest you to go through AB testing tools like Optimizely and ABtasty.
It depends on the industry but are you saying that if less than 500 people have registered on your form in 3 weeks is that the idea is not as good as what you thought. But more than the number, scan conversion rates. A good idea will give you at least 30% conversion rate (ratio between the number of visitors that come to your site and enroll on your form).
If you make less than 10%, forget the idea right away.
Use advertising companies CPC
I use very little for Facebook marketing. According to my tests, only download mobile applications work well on Facebook. Also, I still do Adwords campaigns for my clients who want but not for my own products, it is not profitable enough, apart Adwords display campaigns in some cases.
But to test a business idea, to advertise on Google Adwords and Facebook is a great way to test your concept. This will allow you to segment your target very precisely.
For Facebook, the filters are primarily demographic. You can target users by gender, age, area of interest, social status, occupation etc. Example, if you want to start a website or mobile app selling used clothing for children, you can target women who use a smartphone and have between 25 and 45 years.
Regarding Adwords, you can make geographic targeting. But above all, you will see what are the keywords that are most typed by users and what are the ads that convert better compared to a keyword. This will also allow you to test your pitch and slogan through titles and description lines Adwords ads.
The technical KickStarter
The last technique that you can put in place is that of pre-order. You attract visitors to your landing page to collect emails and then you create a sales page. This page will be exactly the same as if you already had the product except that it will be for pre-sales.
I suggest you do the following:
Specify a date of availability
Give the minimum number of customers required to manufacture the product.
Tell users that by ordering right away, they will pay the product at half price.
Tell them also that if the number of customers is not reached, you will repay them in full.
What elements put on your sales page?
For the pre-order functions, there are rules to follow.
Product presentation video that users can be projected
The support of influential people in your industry
Proof that you know your industry and your profession (recommendation, testimonials etc.)
Many visual
Novelty
A real answer to a recurring problem
Money Back Guarantee
Availability date
kickstarter
Remember to add other benefits that the reduced price. Submit customers to participate in product manufacturing, test and why not become a shareholder.
I always say, an idea is worth nothing, only scripts account. Every day on my site Teamizy.com (matchmaking web site between project developers and potential partners), I see messages from people who think they have the idea of the century but did not want to talk! They are convinced to have the idea of the century, to be the next Facebook ...
Difficult to convince potential partners without telling them what you mean. Most of the time they just have the idea and again, it is not always clear in their head. In short, they are reviewing a year later and they still have not done anything.
I am the first to have dozens of business ideas a week. I work like that, but most are probably already well exploited or discard. But how do we know? We will come back. It's frustrating! The ideas are crammed but nothing happens. Our brain is like that, if you keep untreated unfinished business in your head, it's always going to make you think he does not like things open. We must act to get rid of it and free the mind. To me there is nothing worse than living in doubt. I prefer to test and be fixed quickly.
The excuse of lack of money
If you read business books you often hear that the first step to success is action. This is quite true. It is also said that the fact finding excuses it is for losers, but it will not make you successful. So if you want to start, stop saying that you will do when you have more money. This is totally false. When we want to really put a project together, it has the means to do so. Now, if your project requires one year of research developing or very large technical skills that you can not control, simplify or start with something simple. In my experience, this is rarely the most technical and complicated to implement ideas are the best.
Running out of money, here are some ways to earn money:
Perform consulting services
Sell pictures on Fotolia
Sell WP themes on ThemeForest
Be creative
earn money startup
How to lose 30,000 dollars and one year of his life with an untested business ideas
End of 2012 I had the idea of launching a website and a mobile application that allowed to be delivered any type of product in less than an hour or the day and time of your choice. I was associated with a developer and commercial. We had this idea dragging on CrunchBase and seeing the success of Postmates USA.
On paper, everyone was interested in the concept. In short, after 8 months of development, delivery personnel recruitment, development of partnerships we dash! And then, guess what, it does not work. Even with low prices, orders do not arrive en masse, it was not enough work for deliverers ... In short, the population of target is too limited and margins are too low.
We made several mistakes. We walked 100% on instinct rather than applying test methods that I will present you immediately. We listened to the results of surveys and market research is bogus. In short, I will not tell you that I myself crazy and I regret nothing. I hate a lot. This was not my first startup but now I'm all possible bullshit, those I advise my clients not to do ...
In the end I had a year of M .... I lost 30,000 dollars and I took a good shot level confidence in me. But it is left.
Ok, get into the thick of it and see how to test your business idea quickly and decide whether to go or not.
Put a website online today
I advise you to apply a simple method. Create a landing page and say that your product will be out soon. Write a pitch, some advantages and insert a form.
The method for creating your landing page:
Create a landing page via services like Unbounce, Leadpages, etc OptimizePress
Insert a form and write e-mails that will be automatically sent to those who register. You can use e-mailing software like Aweber, Mailchimp, etc getresponse
How to attract visitors to your landing page?
When your landing page is created it will have to make known to see how many people sign it.
Ideally, perform one or more short video presentation of your project.
Here are some techniques to market your landing page:
Send an SMS and an email to all your friends
Create accounts on the discussion forums in your industry and ask people what they think of the idea
Register your landing page Betalist.com
Join Teamizy.com
Join Angel.co
Sign up and create a profile fundme.fr profile with video presentation
Submit an article on your blog
Talk on Facebook, Twiter, Viadeo, Linkedin etc
Write some articles guests and publish them on blogs with high authority in your industry
Submit a video presentation on YouTube
How to tell if your business idea worth?
Once you have created your landing page you will have to know how many visitors came on and how many of them gave their emails. In short, what your conversion rate and is what people show interest in your project.
Why just create a thank you page on your site. This is the page where users arrive after having completed your form. Then create a Google Analytics account. Go to "Admin" and then in "conversion." Create a goal by saying that the lens is a conversion and the url of the objective is that of your thank you page. Example: www.monsite.com/thank-you.
Then copy the Google Analytics code on the page of your site.
I advise you to test different versions of your landing page. You can test everything:
grip
slogan
colors
the text of calll to action button on the form etc.
Generators as Unbounce landing page or offer Leadpages AB testing tools. For more information, I suggest you to go through AB testing tools like Optimizely and ABtasty.
It depends on the industry but are you saying that if less than 500 people have registered on your form in 3 weeks is that the idea is not as good as what you thought. But more than the number, scan conversion rates. A good idea will give you at least 30% conversion rate (ratio between the number of visitors that come to your site and enroll on your form).
If you make less than 10%, forget the idea right away.
Use advertising companies CPC
I use very little for Facebook marketing. According to my tests, only download mobile applications work well on Facebook. Also, I still do Adwords campaigns for my clients who want but not for my own products, it is not profitable enough, apart Adwords display campaigns in some cases.
But to test a business idea, to advertise on Google Adwords and Facebook is a great way to test your concept. This will allow you to segment your target very precisely.
For Facebook, the filters are primarily demographic. You can target users by gender, age, area of interest, social status, occupation etc. Example, if you want to start a website or mobile app selling used clothing for children, you can target women who use a smartphone and have between 25 and 45 years.
Regarding Adwords, you can make geographic targeting. But above all, you will see what are the keywords that are most typed by users and what are the ads that convert better compared to a keyword. This will also allow you to test your pitch and slogan through titles and description lines Adwords ads.
The technical KickStarter
The last technique that you can put in place is that of pre-order. You attract visitors to your landing page to collect emails and then you create a sales page. This page will be exactly the same as if you already had the product except that it will be for pre-sales.
I suggest you do the following:
Specify a date of availability
Give the minimum number of customers required to manufacture the product.
Tell users that by ordering right away, they will pay the product at half price.
Tell them also that if the number of customers is not reached, you will repay them in full.
What elements put on your sales page?
For the pre-order functions, there are rules to follow.
Product presentation video that users can be projected
The support of influential people in your industry
Proof that you know your industry and your profession (recommendation, testimonials etc.)
Many visual
Novelty
A real answer to a recurring problem
Money Back Guarantee
Availability date
kickstarter
Remember to add other benefits that the reduced price. Submit customers to participate in product manufacturing, test and why not become a shareholder.