A press release is a statement or an article about a particular company, its products and services, or a significant event involving this company and deserve to be reported. It provides the press with background information required to build an official history. A positive press kit is like free advertising. In fact, it can be even more effective than advertising because the press kit is considered impartial by consumers. Many companies do not have the internal expertise or staffing capacity to make appropriate press releases on a regular basis and seek external companies or individuals to do so.
If writing and earn extra income from home you want, this may be the perfect job for you. You can collect all the necessary information from the client company to call a press kit for her. You will receive your income by charging a fee for each press kit. Honorary average between 150 dollars and 200 dollars.
SKILLS REQUIRED
Press kits have a standard format. It is essential to have experience in making press kits compared to this format. The experience in the distribution of press kits will be an asset. Knowledge or prior experience in journalism will also be an asset.
HTML language knowledge will be an advantage for you. The companies will want their press kit is designed as an interactive application that they can integrate their site with active hyperlinks - this will give you a higher level of competition at the press kits editors without these skills.
If writing and earn extra income from home you want, this may be the perfect job for you. You can collect all the necessary information from the client company to call a press kit for her. You will receive your income by charging a fee for each press kit. Honorary average between 150 dollars and 200 dollars.
SKILLS REQUIRED
Press kits have a standard format. It is essential to have experience in making press kits compared to this format. The experience in the distribution of press kits will be an asset. Knowledge or prior experience in journalism will also be an asset.
HTML language knowledge will be an advantage for you. The companies will want their press kit is designed as an interactive application that they can integrate their site with active hyperlinks - this will give you a higher level of competition at the press kits editors without these skills.
COST TO START THIS ACTIVITY
Initially you will have to pay the design, development and hosting of your website, computers, software, scanner and printer. If you already have one or the other thing, your startup busniess costs will be reduced accordingly. Other costs that you have to assume are related to the promotion of your website. The approximate start-up costs range between $ 2,000 and $ 4,000.
NUMBER OF EMPLOYEES TO START
By starting this activity, you will not need to employ more people. You can easily perform this activity alone.
INTERNATIONAL POTENTIAL
This activity provides some international potential. However, a majority of your customers will be based in your immediate environment or in the same country.
BUSNIESS ASPECTS IMPORTANT TO BE STUDIED
The presentation is very important, so you must follow the standard formatting procedures for press kits. Similarly, punctuality and timeliness of the information presented is important. To write an effective press release file, you must understand the product or the company for which you are writing.
ONLINE MARKETING TECHNIQUES
• Develop a viral marketing strategy where visitors can 'Recommend this service to a colleague "through a link on your site. This will make your site known.
• Expand the many links as possible from suitable websites, directories, web circles and meta-directories related to your target market.
There are many sites related to busniess services that are appropriate linkages sites.
• Make sure to submit your site to search engines and directories.
Companies looking to create press kits often refer to the search engines to find the sites offering the services they need.
• The promotion by the corresponding mailing lists and newsletters is important. You can also create your own newsletter or mailing list to stay close to your target market.
ADDITIONAL INCOME
In addition to your press kits writing service, the next step to expand your range of services and increase your revenue will submit press kits that you write for your client to the appropriate media.
Another way to generate income is to propose clipping and monitoring services. These services will help companies keep track of what the press line and off-line says their company - useful information possessed by each company.
Initially you will have to pay the design, development and hosting of your website, computers, software, scanner and printer. If you already have one or the other thing, your startup busniess costs will be reduced accordingly. Other costs that you have to assume are related to the promotion of your website. The approximate start-up costs range between $ 2,000 and $ 4,000.
NUMBER OF EMPLOYEES TO START
By starting this activity, you will not need to employ more people. You can easily perform this activity alone.
INTERNATIONAL POTENTIAL
This activity provides some international potential. However, a majority of your customers will be based in your immediate environment or in the same country.
BUSNIESS ASPECTS IMPORTANT TO BE STUDIED
The presentation is very important, so you must follow the standard formatting procedures for press kits. Similarly, punctuality and timeliness of the information presented is important. To write an effective press release file, you must understand the product or the company for which you are writing.
ONLINE MARKETING TECHNIQUES
• Develop a viral marketing strategy where visitors can 'Recommend this service to a colleague "through a link on your site. This will make your site known.
• Expand the many links as possible from suitable websites, directories, web circles and meta-directories related to your target market.
There are many sites related to busniess services that are appropriate linkages sites.
• Make sure to submit your site to search engines and directories.
Companies looking to create press kits often refer to the search engines to find the sites offering the services they need.
• The promotion by the corresponding mailing lists and newsletters is important. You can also create your own newsletter or mailing list to stay close to your target market.
ADDITIONAL INCOME
In addition to your press kits writing service, the next step to expand your range of services and increase your revenue will submit press kits that you write for your client to the appropriate media.
Another way to generate income is to propose clipping and monitoring services. These services will help companies keep track of what the press line and off-line says their company - useful information possessed by each company.
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