Did you know it costs more to attract a new customer than to retain your existing customer base? If you hope to increase revenues, the most effective way is to increase the volume of sales to existing customers.
To increase repetitive purchases, promotions can be considered. The key to effective promotion is adapted to the needs and interests of your clients. You can better understand each of your customer holding a computerized database. In this database will contain all the information your customers and you can personal and general trends of your customers. The essential information is the customer's name, address, email address, purchase dates and quantities, special requests, etc.
This database will allow you to quickly identify your best customers. You can reward your most loyal customers by offering special promotions tailored to their specific preferences throughout the year. For example, if you sell necklaces, watches and rings, you can electronically send a coupon offering a discount on your line of watches to all customers who have purchased five watches the previous year and do the same for your buyers rings or necklaces; or you could ship an exclusive catalogs to all customers who have purchased more than $ 10,000 last year. They are the ones who most likely will buy this year and will be interested in your new offers. With these customized promotions only available to your best customers, you make sure that your current customers are happy to do busniess with you will be interested to buy more while maximizing the use of your money because it will be used for personalized promotion led to the most motivated customers.
You should also maintain a special relationship with your customers as possible. Knowing that you care about them beyond the amount of money they spend will help ensure new sales. With a database, you can easily and efficiently send birthday cards and New Year to show you care about them. You can also send gifts with the company logo at 5% of your best customers to show how much you appreciate them.
Finally, excellent customer service will definitely help to increase repeat purchases.
Strengthen your relationship with your customers and you will be rewarded with the loyalty of your customers and greater sales figures.
Advertising on a budget
Traditional advertising is very expensive and if done without a clear strategy, may be unnecessary. Once you know what message you want to communicate and to whom, you must decide how to maximize the impact by choosing the right medium.
Here are some effective and still very cheap suggestions to communicate your message to customers, both existing ones as potential.
If you have a visible street store, make sure you have a clear sign with a logo, appropriate colors and a telephone number or website address.
If you want to reach people about your busniess, print postcards (not pamphlets) and use direct mail service offered by Canada Post. Visit the area covered by your campaign to ensure that you target the right customers.
Give coupons to your customers, offering a discount on their next visit. Remember - it is much cheaper to communicate with customers you already have than to try to communicate with consumers that you have never met.
Put a sign on your car and park it in a crowded place like a shopping mall. As people will judge your company based on what they see, make sure you have a relatively new car and clean and let the design of the sign to a professional.
Sponsor a local sports team by offering to provide the team uniforms with your logo and Internet address or telephone number. Sponsor a football team in your neighborhood can cost you $ 300, but imagine the impact you will receive for the entire season as well as the positive image you project to your community.
Finally, the best advertising you receive is that of a satisfied customer who will recommend to a friend or family member to use your services or buy your products. Make sure your customers are entirely for they have only good comments about your company.
This database will allow you to quickly identify your best customers. You can reward your most loyal customers by offering special promotions tailored to their specific preferences throughout the year. For example, if you sell necklaces, watches and rings, you can electronically send a coupon offering a discount on your line of watches to all customers who have purchased five watches the previous year and do the same for your buyers rings or necklaces; or you could ship an exclusive catalogs to all customers who have purchased more than $ 10,000 last year. They are the ones who most likely will buy this year and will be interested in your new offers. With these customized promotions only available to your best customers, you make sure that your current customers are happy to do busniess with you will be interested to buy more while maximizing the use of your money because it will be used for personalized promotion led to the most motivated customers.
You should also maintain a special relationship with your customers as possible. Knowing that you care about them beyond the amount of money they spend will help ensure new sales. With a database, you can easily and efficiently send birthday cards and New Year to show you care about them. You can also send gifts with the company logo at 5% of your best customers to show how much you appreciate them.
Finally, excellent customer service will definitely help to increase repeat purchases.
Strengthen your relationship with your customers and you will be rewarded with the loyalty of your customers and greater sales figures.
Advertising on a budget
Traditional advertising is very expensive and if done without a clear strategy, may be unnecessary. Once you know what message you want to communicate and to whom, you must decide how to maximize the impact by choosing the right medium.
Here are some effective and still very cheap suggestions to communicate your message to customers, both existing ones as potential.
If you have a visible street store, make sure you have a clear sign with a logo, appropriate colors and a telephone number or website address.
If you want to reach people about your busniess, print postcards (not pamphlets) and use direct mail service offered by Canada Post. Visit the area covered by your campaign to ensure that you target the right customers.
Give coupons to your customers, offering a discount on their next visit. Remember - it is much cheaper to communicate with customers you already have than to try to communicate with consumers that you have never met.
Put a sign on your car and park it in a crowded place like a shopping mall. As people will judge your company based on what they see, make sure you have a relatively new car and clean and let the design of the sign to a professional.
Sponsor a local sports team by offering to provide the team uniforms with your logo and Internet address or telephone number. Sponsor a football team in your neighborhood can cost you $ 300, but imagine the impact you will receive for the entire season as well as the positive image you project to your community.
Finally, the best advertising you receive is that of a satisfied customer who will recommend to a friend or family member to use your services or buy your products. Make sure your customers are entirely for they have only good comments about your company.
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