Cost reduction, time management work, international clientele, many benefits that grow more and more people to open their online store. If the approach is simple as a whole, some details still remain critical to ensure for sure, the success of its e-commerce. Here are some tips that will be very helpful if you also want to try.
With nearly 64,100 active merchants sites identified in 2009, the number of online retailers has reached a new record. According to a study recently published by the Federation of e-commerce and distance selling (Fevad), no fewer than 17 000 new active commerce sites have sprung up over the last 12 months and we are currently seeing the opening of two retail sites every two hours in France.
If the leading sites such as 3 Suisses, Accor, etc ... Alapage give themselves the sales charts, however, it is quite possible for the average citizen, to open his own small busniess online, but on condition that observed several criteria.
With nearly 64,100 active merchants sites identified in 2009, the number of online retailers has reached a new record. According to a study recently published by the Federation of e-commerce and distance selling (Fevad), no fewer than 17 000 new active commerce sites have sprung up over the last 12 months and we are currently seeing the opening of two retail sites every two hours in France.
If the leading sites such as 3 Suisses, Accor, etc ... Alapage give themselves the sales charts, however, it is quite possible for the average citizen, to open his own small busniess online, but on condition that observed several criteria.
Questioning the motives
With buyers increasingly numerous on the web and increasing confidence in the means of payment used, many people tried to take the plunge. Among the reasons for encouraging the creation of its online store, obvious financial benefits, with a huge investment much less than a traditional store: no goodwill implantation load for example. But also a time saver and simplified processes: customer survey done directly on the canvas, or no market research on the location of the place.
Other tempting criteria, the ability to target international customers but also to organize their working time as desired. However, it is not recommended to chuck everything to try. It remains difficult to live on his e-commerce, as it is not uncommon to find that this new activity ultimately requires almost as much work hours as his current job (busniess development, management orders ...).
Launch its own online busniess must be a conscious choice that requires pre properly assess its costs, margins, know who they sell, how to manage inventory or how to deliver its customers.
Ensure the effectiveness of your store.
Faced with the boom experienced by distance selling, competition is fierce and users easily compare prices. To best ensure the effectiveness of its online busniess, so it is more skillful to offer an innovative product ever sold on the canvas or no sale on the French territory. If the product has already spread, another solution is to offer attractive prices and put up a good SEO. There are several possibilities: make known his shop through specialized forums, make a PPC campaign (buying keywords to appear in the sponsored links on search engines), or register on the store directories.
Brave New World
Find the supplier, and ensure good logistics will also be part of the key to the success of his busniess. For example it is recommended to wait to receive the order before the customer placing the order with the supplier, or to establish a home inventory and restock regularly.
If 85% of buyers choose to place their order by credit card, they are more particularly 32% to make the choice Paypal kind of online portfolio. It is therefore important to offer more payment options, including by check or bank transfer. The security of transactions also plays a major role. In general, online store creation platforms include this option in their offer.
Finalize its trade
Once you have a goal, you just have to engage in the creation of the site. To start your online busniess, it all depends on your web knowledge. It is of course possible to make oneself its site, but the simplest solution is still to use many platforms that offer turnkey solutions at a reasonable price.
Latest tips: think about winning the trust of customers. It is therefore strongly advised to provide full details the contents of his shop, to declare his activity to obtain a Siret number to display on their site, or to leave contact information, including name, first name, number telephone and mailing address.
With buyers increasingly numerous on the web and increasing confidence in the means of payment used, many people tried to take the plunge. Among the reasons for encouraging the creation of its online store, obvious financial benefits, with a huge investment much less than a traditional store: no goodwill implantation load for example. But also a time saver and simplified processes: customer survey done directly on the canvas, or no market research on the location of the place.
Other tempting criteria, the ability to target international customers but also to organize their working time as desired. However, it is not recommended to chuck everything to try. It remains difficult to live on his e-commerce, as it is not uncommon to find that this new activity ultimately requires almost as much work hours as his current job (busniess development, management orders ...).
Launch its own online busniess must be a conscious choice that requires pre properly assess its costs, margins, know who they sell, how to manage inventory or how to deliver its customers.
Ensure the effectiveness of your store.
Faced with the boom experienced by distance selling, competition is fierce and users easily compare prices. To best ensure the effectiveness of its online busniess, so it is more skillful to offer an innovative product ever sold on the canvas or no sale on the French territory. If the product has already spread, another solution is to offer attractive prices and put up a good SEO. There are several possibilities: make known his shop through specialized forums, make a PPC campaign (buying keywords to appear in the sponsored links on search engines), or register on the store directories.
Brave New World
Find the supplier, and ensure good logistics will also be part of the key to the success of his busniess. For example it is recommended to wait to receive the order before the customer placing the order with the supplier, or to establish a home inventory and restock regularly.
If 85% of buyers choose to place their order by credit card, they are more particularly 32% to make the choice Paypal kind of online portfolio. It is therefore important to offer more payment options, including by check or bank transfer. The security of transactions also plays a major role. In general, online store creation platforms include this option in their offer.
Finalize its trade
Once you have a goal, you just have to engage in the creation of the site. To start your online busniess, it all depends on your web knowledge. It is of course possible to make oneself its site, but the simplest solution is still to use many platforms that offer turnkey solutions at a reasonable price.
Latest tips: think about winning the trust of customers. It is therefore strongly advised to provide full details the contents of his shop, to declare his activity to obtain a Siret number to display on their site, or to leave contact information, including name, first name, number telephone and mailing address.
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