The popularity of online recipes sites continues to grow. Accustomed to buying traditional cookbooks in a bookstore, many people are turning to the web to find the latest recipes, and buy their online cookbooks.
There are several ways to make money with this type of busniess. Since your site will get a traffic highly targeted visitors, you can provide a complementary service. A prime example: an online concierge service. You can also sell cookbooks and other publications on the subject of the kitchen from your site. You can also set up a paid membership system, from which only registered members can access certain parts of the site, using a username and a password.
This type of busniess also gives you a great opportunity to practice permission marketing. You can ask people if they wish to be notified when you make updates to your website or wish to receive every day a recipe by email. This will encourage people to come back to your site, and it will also give you a good advertising opportunity to offer cooking-related products, food, cooking or other related busniess. If you send a daily or weekly newsletter, you could sell advertising space in it for cooking-related activities. You may also choose to develop a niche for you in this area. For example you could develop a low calorie cooking site, or macrobiotic diet.
required Skills
Since you'll offer your visitors tips and cooking recipes, knowledge of different foods and cooking techniques will be an asset. This will allowto answer questions that visitors will ask. The more you know about cooking, your company appear more professional.
Online marketing techniques
• Participate in discussion groups and discussion forums related to the kitchen is a great way to drive traffic to your website. Remember to always include your signature with a great slogan.
• Launch a strategic advertising campaign banners on websites frequented by your target market: cooking sites, nutrition-related websites, kitchen accessories sites.
• Develop a viral marketing strategy, where people can "Send this recipe to a friend" through your site. It will pass the word about your site.
• You may start a weekly or monthly contest on your website to earn one of your cookbooks. You could ask people if they want to be informed of the outcome of the contest and the winner know by email. This email address will encourage them to visit your site again.
• Set up a forum on your website where visitors can interact with other users about cooking, recipes, food and their past experiences.
This is a great way to encourage people to return to your site because they'll love to participate in your kitchen virtual community. You can even join in the discussion, allowing you to interact with your potential customers.
• You can choose to have a "Grands Chefs" section of your site and provide some of their cooking secrets. You can choose to view in advance the timing of the "Grands Chefs" and ask people if they want to be notified when you update the calendar. You can also offer a live webcast or offer a free download of the video, accessible from your web site.
additional income
You can generate additional revenue for your recipes site selling a database of your favorite recipes on CD-ROM. This would be equivalent to a cookbook. The low cost of development of this product could dramatically increase the overall revenue of your busniess.
Cost to start this busniess
Initially you will have to pay for the design and hosting of your website, computer, software, a scanner (scanner covers of your cookbooks) and a printer. If you already have some of these items, your first start-up costs will be significantly lower. If you are considering setting up a mailing list system, you will also need to purchase software to help you organize and maintain your mailing lists. Other expenses related to the promotion of your website can be expected. The cost expected to start this activity is between $ 5,000 and $ 10,000.
Number of employees needed to start
An individual can start this type of busniess. You can start this busniess while maintaining your current full-time job until your busniess revenue exceed your current income.
international potential
This busniess has a strong international potential. New recipes and cooking techniques generate interest for people around the world.
Important information on this busniess
You must ensure that the revenue that you publish on your website and in your cookbooks are original and have not been directly copied from another source.
This is a question that many cooking sites have faced in the past. To avoid the thorny issues of copyright, you should always get permission in writing and mention the origin of the recipe. This will avoid potential conflicts which you may be faced with some of your competitors, or the copyright on existing cooking publications.
There are several ways to make money with this type of busniess. Since your site will get a traffic highly targeted visitors, you can provide a complementary service. A prime example: an online concierge service. You can also sell cookbooks and other publications on the subject of the kitchen from your site. You can also set up a paid membership system, from which only registered members can access certain parts of the site, using a username and a password.
This type of busniess also gives you a great opportunity to practice permission marketing. You can ask people if they wish to be notified when you make updates to your website or wish to receive every day a recipe by email. This will encourage people to come back to your site, and it will also give you a good advertising opportunity to offer cooking-related products, food, cooking or other related busniess. If you send a daily or weekly newsletter, you could sell advertising space in it for cooking-related activities. You may also choose to develop a niche for you in this area. For example you could develop a low calorie cooking site, or macrobiotic diet.
required Skills
Since you'll offer your visitors tips and cooking recipes, knowledge of different foods and cooking techniques will be an asset. This will allowto answer questions that visitors will ask. The more you know about cooking, your company appear more professional.
Online marketing techniques
• Participate in discussion groups and discussion forums related to the kitchen is a great way to drive traffic to your website. Remember to always include your signature with a great slogan.
• Launch a strategic advertising campaign banners on websites frequented by your target market: cooking sites, nutrition-related websites, kitchen accessories sites.
• Develop a viral marketing strategy, where people can "Send this recipe to a friend" through your site. It will pass the word about your site.
• You may start a weekly or monthly contest on your website to earn one of your cookbooks. You could ask people if they want to be informed of the outcome of the contest and the winner know by email. This email address will encourage them to visit your site again.
• Set up a forum on your website where visitors can interact with other users about cooking, recipes, food and their past experiences.
This is a great way to encourage people to return to your site because they'll love to participate in your kitchen virtual community. You can even join in the discussion, allowing you to interact with your potential customers.
• You can choose to have a "Grands Chefs" section of your site and provide some of their cooking secrets. You can choose to view in advance the timing of the "Grands Chefs" and ask people if they want to be notified when you update the calendar. You can also offer a live webcast or offer a free download of the video, accessible from your web site.
additional income
You can generate additional revenue for your recipes site selling a database of your favorite recipes on CD-ROM. This would be equivalent to a cookbook. The low cost of development of this product could dramatically increase the overall revenue of your busniess.
Cost to start this busniess
Initially you will have to pay for the design and hosting of your website, computer, software, a scanner (scanner covers of your cookbooks) and a printer. If you already have some of these items, your first start-up costs will be significantly lower. If you are considering setting up a mailing list system, you will also need to purchase software to help you organize and maintain your mailing lists. Other expenses related to the promotion of your website can be expected. The cost expected to start this activity is between $ 5,000 and $ 10,000.
Number of employees needed to start
An individual can start this type of busniess. You can start this busniess while maintaining your current full-time job until your busniess revenue exceed your current income.
international potential
This busniess has a strong international potential. New recipes and cooking techniques generate interest for people around the world.
Important information on this busniess
You must ensure that the revenue that you publish on your website and in your cookbooks are original and have not been directly copied from another source.
This is a question that many cooking sites have faced in the past. To avoid the thorny issues of copyright, you should always get permission in writing and mention the origin of the recipe. This will avoid potential conflicts which you may be faced with some of your competitors, or the copyright on existing cooking publications.
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