The number of older people who surf the Internet is increasing day by day. Many retirees spend hours on the Internet every day. They teach, do research, make purchases online, plan the rest of their retirement. This gives you a great opportunity to capitalize on this trend. You can launch a service to seniors website, through which seniors can learn about health, nutrition, fitness, travel, literature, money, entertainment, and many others topics that are of interest to susceptibles elderly.
How allows the enterprise to generate income? You can earn money from the sale of advertising. The senior market is very attractive for many companies, which can provide an ideal opportunity for some of them to advertise their products and services of interest to seniors. For example, you can sell advertisements for different vitamins and health products, or you can sell advertisements for tours of seniors in Las Vegas. Advertising opportunities for this type of site are numerous.
Required Skills
Managing this type of busniess requires a good knowledge of online advertising techniques. Furthermore, you can not promote a specific segment of the market without knowing perfectly, which is why you need to know the different centers of interests of the elderly.
How allows the enterprise to generate income? You can earn money from the sale of advertising. The senior market is very attractive for many companies, which can provide an ideal opportunity for some of them to advertise their products and services of interest to seniors. For example, you can sell advertisements for different vitamins and health products, or you can sell advertisements for tours of seniors in Las Vegas. Advertising opportunities for this type of site are numerous.
Required Skills
Managing this type of busniess requires a good knowledge of online advertising techniques. Furthermore, you can not promote a specific segment of the market without knowing perfectly, which is why you need to know the different centers of interests of the elderly.
Cost to start this busniess
Initially, you will need to plan the costs related to the development, design and hosting your website. You will have to buy computer hardware, computer software, a scanner and a printer. If you plan to set up a mailing list, you will also need to buy a shopping list software to help you organize and keep it updated. It would also be in your interest to purchase a web traffic analysis software to track the origin and movement of visitors to your website. This information can be very useful for future marketing campaigns. Other expenses will be related to the promotion of your website. The estimated total cost to start your activity varies between $ 4,000 and $ 10,000.
Important information on this busniess
Since your main source of income will be generated through online advertising sales, it is very important to make sure that the server hosting your site has a high-speed access. It would not take your site to be slow to load because it will not be attractive to advertisers. If it takes a long time to download a page of your site, visitors and advertisers will be unhappy and dissatisfied.
You must also make sure that your website has an attractive interface and quality content. Since advertisers broadcast their advertisements on your site with links to their own sites, you should develop your interface so that the visitor does not leave your website. You could for example show the ads of advertisers in pop-up, so as to allow your visitors to continue their visit to your site without having to click "back" in their browser.
Your target market being the elderly, you should take care not to make the design of your way too complex website. You will need to use larger fonts than the size of your regular police. You should also make sure that navigation on your site to be easy. Any complication or confusion could lead a senior to leave your site.
You must update your website continuously. Perhaps you could have a "What's New Page? "That would be continually updated with the latest news on the site, new information, recently published articles ... You may ask visitors if they wish to be informed by email of updates you make to your" what's new? ". It would be a great way to encourage a recurring traffic to your site, and the elderly will certainly appreciate to hear from you
Online marketing techniques
• Develop a viral marketing strategy where seniors can "Send this website to a friend" through a link on your site. This spread word-of-mouth on your site.
• Develop as many links as possible from websites, books, directories related to your target market. These sites could affect travel, health and fitness, money, entertainment, old age, or anything that relates in any way the elderly.
• You can organize a contest every week or every month on your website to win a free product offered by one of your advertisers. You could ask people if they want to be informed of the winner by email. This email address will encourage their return to your site.
• Develop a "What's New? "Where visitors can view the latest changes to your site and news of interest to them. You can ask
people if they would like to be informed of the updates to your "What's New? »Via email. This would encourage them to come back to your website.
• Participate in mailing lists related to the interests of the elderly would be a great way to encourage repeat traffic to your website. Remember to include a signature file in your messages. This will be your online advertisement for your services to senior site.
• You can buy banner ads on websites that are frequented by your target market: sites related to health and fitness, travel, or sites that target seniors. It can expose you to potential members of your company's target market.
Number of employees needed to start
This company could be launched by one person part-time. Thereafter, once the activity is well underway, you will need one or two full-time employees. A person will be responsible for promoting your website online. Other employees will handle advertising sales, accounting, and all administrative tasks associated with the operation of the busniess.
international potential
This company has a strong international potential. Your services of interest to older people in the world.
Initially, you will need to plan the costs related to the development, design and hosting your website. You will have to buy computer hardware, computer software, a scanner and a printer. If you plan to set up a mailing list, you will also need to buy a shopping list software to help you organize and keep it updated. It would also be in your interest to purchase a web traffic analysis software to track the origin and movement of visitors to your website. This information can be very useful for future marketing campaigns. Other expenses will be related to the promotion of your website. The estimated total cost to start your activity varies between $ 4,000 and $ 10,000.
Important information on this busniess
Since your main source of income will be generated through online advertising sales, it is very important to make sure that the server hosting your site has a high-speed access. It would not take your site to be slow to load because it will not be attractive to advertisers. If it takes a long time to download a page of your site, visitors and advertisers will be unhappy and dissatisfied.
You must also make sure that your website has an attractive interface and quality content. Since advertisers broadcast their advertisements on your site with links to their own sites, you should develop your interface so that the visitor does not leave your website. You could for example show the ads of advertisers in pop-up, so as to allow your visitors to continue their visit to your site without having to click "back" in their browser.
Your target market being the elderly, you should take care not to make the design of your way too complex website. You will need to use larger fonts than the size of your regular police. You should also make sure that navigation on your site to be easy. Any complication or confusion could lead a senior to leave your site.
You must update your website continuously. Perhaps you could have a "What's New Page? "That would be continually updated with the latest news on the site, new information, recently published articles ... You may ask visitors if they wish to be informed by email of updates you make to your" what's new? ". It would be a great way to encourage a recurring traffic to your site, and the elderly will certainly appreciate to hear from you
Online marketing techniques
• Develop a viral marketing strategy where seniors can "Send this website to a friend" through a link on your site. This spread word-of-mouth on your site.
• Develop as many links as possible from websites, books, directories related to your target market. These sites could affect travel, health and fitness, money, entertainment, old age, or anything that relates in any way the elderly.
• You can organize a contest every week or every month on your website to win a free product offered by one of your advertisers. You could ask people if they want to be informed of the winner by email. This email address will encourage their return to your site.
• Develop a "What's New? "Where visitors can view the latest changes to your site and news of interest to them. You can ask
people if they would like to be informed of the updates to your "What's New? »Via email. This would encourage them to come back to your website.
• Participate in mailing lists related to the interests of the elderly would be a great way to encourage repeat traffic to your website. Remember to include a signature file in your messages. This will be your online advertisement for your services to senior site.
• You can buy banner ads on websites that are frequented by your target market: sites related to health and fitness, travel, or sites that target seniors. It can expose you to potential members of your company's target market.
Number of employees needed to start
This company could be launched by one person part-time. Thereafter, once the activity is well underway, you will need one or two full-time employees. A person will be responsible for promoting your website online. Other employees will handle advertising sales, accounting, and all administrative tasks associated with the operation of the busniess.
international potential
This company has a strong international potential. Your services of interest to older people in the world.
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