A company of creative idea can be tested in different ways depending on the project.
If this is the creation of a services busniess, it may be interesting to start initially as a self-contractor. This will allow you to start the busniess cheaply and effectively report to you if your busniess meets a need.
If it is launching a new product, the design of a prototype will be essential in order to determine the usefulness and / or the attractiveness of the product.
Finally, in all cases, conduct a survey of your future customers will better understand and have the answers to the questions you ask yourself: customer interest for your product / service, price your customer is ready to spending (psychological prices), determining your catchment area .
If this is the creation of a services busniess, it may be interesting to start initially as a self-contractor. This will allow you to start the busniess cheaply and effectively report to you if your busniess meets a need.
If it is launching a new product, the design of a prototype will be essential in order to determine the usefulness and / or the attractiveness of the product.
Finally, in all cases, conduct a survey of your future customers will better understand and have the answers to the questions you ask yourself: customer interest for your product / service, price your customer is ready to spending (psychological prices), determining your catchment area .