For some years now, the term "create tiny shop does not have the standard meaning to buy a shop and create a backdrop for his shop. Often when creating a shop today in a virtual way it is done. It's simple to create a shop-term, we must add the supplement, "online".
The online store creation is one facet of the web. All companies can sell their products on the web and it is called e-commerce or e-commerce. E-commerce is growing and companies are getting into are becoming more numerous. Multiple factors explain the success of e-commerce: overheads are lower and ecommerce stores can offer lower prices, more choice and comparisons are easier, consumers are increasingly busy and like the idea of buying their products daily in a few clicks ... For certain activities such as spare parts, electronic commerce is a must
The online store creation is one facet of the web. All companies can sell their products on the web and it is called e-commerce or e-commerce. E-commerce is growing and companies are getting into are becoming more numerous. Multiple factors explain the success of e-commerce: overheads are lower and ecommerce stores can offer lower prices, more choice and comparisons are easier, consumers are increasingly busy and like the idea of buying their products daily in a few clicks ... For certain activities such as spare parts, electronic commerce is a must
For the entrepreneur, there are two distinct activities in an online store: Traffic and Logistics and each of these two activities brings a lot of problems.
Online shop: where to start?
Create an online store is a practical solution that allows consumers to buy your products from the comfort of home.
Side traffic, lines of shops are growing and competition is becoming tougher (fortunately, the market increases). Companies are struggling to attract visitors to their platform and it is best not to sell the products that the customer is too easily in the grocery store or the corner store. We must strive to offer for sale of products and services that the customer really find interesting and facilitate his life.
It is good to create a blog to attract traffic. The blog is not essential in itself, but it takes at least a system that allows you to add content regularly: answers to consumer questions, advice, tips and tricks, promotions, contests, free electronic gifts ... and more generally all things that help build customer loyalty and encourage him to come back.
Creating a newsletter is almost indispensable for an online store. If you sell spare parts, you will struggle to find something to say, but in most cases, a newsletter helps retain customers and lead to repeat purchases.
Logistics is a very important element in an electronic shop. Of course you need to know to find cheap suppliers (or at least competitive), but you should also know and ship cash. These last two points are far from simple. If you sell low-priced products, you are less exposed to the risk of flight, but you must have a large volume to live. But who says large volumes says staff and storage space. This is manageable, but far from easy.
If you sell higher priced products (watches, jewelry ...) you are first in line for fake buyers scam attempts with fraudulent payment methods. And to complicate matters, clients request payment methods increasingly numerous and sophisticated. Credit cards, paypal when it is not western union (it is then necessary to move the mail to be paid)
The IT aspect is not negligible either. In an online store, a key element and often underestimated is the shop's ability to convert visitors into buyers. Between a shop selling and not selling, there is virtually no visible differences 'with the naked eye.' It is a sum of small details that can arrive at good conversion rate. To get there, you have to try multiple combinations (color, font, placement of text, photos, offers ...) and choose the best. Using tools such as split testing or multivariate. Amazon so very well, but their shop has cost several hundred million dollars and it is obviously not within the reach of every budget.
Very few commercial shops have a conversion rate optimization approach. It's a little known subject and few requested by merchants and it will not passionate IT professionals. If you buy a commercial shop, be sure to take this into consideration as it affects critically on the outcome.
In the end, you can see that creating an online shop is not without difficulty. Fortunately, there are success stories. But if you are new to e-commerce, it may be wiser to start with the affiliate.
Online shop: where to start?
Create an online store is a practical solution that allows consumers to buy your products from the comfort of home.
Side traffic, lines of shops are growing and competition is becoming tougher (fortunately, the market increases). Companies are struggling to attract visitors to their platform and it is best not to sell the products that the customer is too easily in the grocery store or the corner store. We must strive to offer for sale of products and services that the customer really find interesting and facilitate his life.
It is good to create a blog to attract traffic. The blog is not essential in itself, but it takes at least a system that allows you to add content regularly: answers to consumer questions, advice, tips and tricks, promotions, contests, free electronic gifts ... and more generally all things that help build customer loyalty and encourage him to come back.
Creating a newsletter is almost indispensable for an online store. If you sell spare parts, you will struggle to find something to say, but in most cases, a newsletter helps retain customers and lead to repeat purchases.
Logistics is a very important element in an electronic shop. Of course you need to know to find cheap suppliers (or at least competitive), but you should also know and ship cash. These last two points are far from simple. If you sell low-priced products, you are less exposed to the risk of flight, but you must have a large volume to live. But who says large volumes says staff and storage space. This is manageable, but far from easy.
If you sell higher priced products (watches, jewelry ...) you are first in line for fake buyers scam attempts with fraudulent payment methods. And to complicate matters, clients request payment methods increasingly numerous and sophisticated. Credit cards, paypal when it is not western union (it is then necessary to move the mail to be paid)
The IT aspect is not negligible either. In an online store, a key element and often underestimated is the shop's ability to convert visitors into buyers. Between a shop selling and not selling, there is virtually no visible differences 'with the naked eye.' It is a sum of small details that can arrive at good conversion rate. To get there, you have to try multiple combinations (color, font, placement of text, photos, offers ...) and choose the best. Using tools such as split testing or multivariate. Amazon so very well, but their shop has cost several hundred million dollars and it is obviously not within the reach of every budget.
Very few commercial shops have a conversion rate optimization approach. It's a little known subject and few requested by merchants and it will not passionate IT professionals. If you buy a commercial shop, be sure to take this into consideration as it affects critically on the outcome.
In the end, you can see that creating an online shop is not without difficulty. Fortunately, there are success stories. But if you are new to e-commerce, it may be wiser to start with the affiliate.
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