If you've been shopping (or you're still) existing within a company for ten years, you've probably heard this speech proudly hold responsible "This method is the evidence! It's been 15 years that it works! ".It Is even a variant of giving the name of the company to the selling technique used, such as the" ABC "(for ABC in case you have not before!). I'm not against the fact that a company should have a communication strategy, a pattern to follow for busniess but what was meant to be a tool for success is found to be a drag ball.
Here is what might be called "superstition Manager." Under a technical excuse works for X years, it certainly should not change it, change a hair on pain of running all the company (even if the boat is already taking seriously the water ...) More than entrepreneurial strategic reason, you end up worshiping the "Holy method."
But why stagnate while the world moves? Why not adapt to changing consumption patterns? Why fear change?
David Ogilvy, the famous British busniessman and father of modern advertising, simply summarized the danger for a company to practice conservatism and the need for it to evolve. "Encourage innovation. Change is our lifeblood, stagnation our death knell, "he said. This sage advice given in the last century is even more important in our time or information goes around the world in less time than it takes to post a link on Facebook.
For example, a lot of companies selling to individuals using the same arguments to make appointments, the same presentations to learn to trade the same tools surveys and so on ... Honestly, have you ever took your phone one night and heard a voice repeat stupidly monotonous speech or a prefabricated summer with a commercial calling her "boss" to offer an opportunity "not to miss" (yes, the passage labor still exists in 2015 ..)?
A company offering an innovative product in a growing market but using a strategy obsolete communication limits its expansion and indirectly lead market share to its competitors. In case of bear and / or highly competitive market, it is the survival of the company depends on it.
The added value of a company lies not only in a product or innovative service. A "common" product but combined with innovative sales strategy can literally change the game!
Whether you're an entrepreneur or busniess, so be creative!
Here is what might be called "superstition Manager." Under a technical excuse works for X years, it certainly should not change it, change a hair on pain of running all the company (even if the boat is already taking seriously the water ...) More than entrepreneurial strategic reason, you end up worshiping the "Holy method."
But why stagnate while the world moves? Why not adapt to changing consumption patterns? Why fear change?
David Ogilvy, the famous British busniessman and father of modern advertising, simply summarized the danger for a company to practice conservatism and the need for it to evolve. "Encourage innovation. Change is our lifeblood, stagnation our death knell, "he said. This sage advice given in the last century is even more important in our time or information goes around the world in less time than it takes to post a link on Facebook.
For example, a lot of companies selling to individuals using the same arguments to make appointments, the same presentations to learn to trade the same tools surveys and so on ... Honestly, have you ever took your phone one night and heard a voice repeat stupidly monotonous speech or a prefabricated summer with a commercial calling her "boss" to offer an opportunity "not to miss" (yes, the passage labor still exists in 2015 ..)?
A company offering an innovative product in a growing market but using a strategy obsolete communication limits its expansion and indirectly lead market share to its competitors. In case of bear and / or highly competitive market, it is the survival of the company depends on it.
The added value of a company lies not only in a product or innovative service. A "common" product but combined with innovative sales strategy can literally change the game!
Whether you're an entrepreneur or busniess, so be creative!
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