10 tips for Pinterest eCommerce
Next March, Pinterest will celebrate its 4th birthday. For those who still doubted the relevance of this social network, Pinterest has nothing left to prove. Indeed, with over 70 million users, Pinterest has become an essential tool for many companies who want to increase their sales and remain connected with their potential customers.
Pinterest allows you to generate traffic to the websites of several companies. Necessarily requires that the company is able to manage their Pinterest account to get people on his website. A busniess should consider Pinterest when developing its social media strategy.
Therefore, in this post, I offer 10 tips to use Pinterest for your e-commerce.
1. Create an account for professionals
Pinterest allows you to generate traffic to the websites of several companies. Necessarily requires that the company is able to manage their Pinterest account to get people on his website. A busniess should consider Pinterest when developing its social media strategy.
Therefore, in this post, I offer 10 tips to use Pinterest for your e-commerce.
1. Create an account for professionals
The first step when you are a busniess is to fill out a form about your busniess and then accept the terms of use Pinterest. Then, what is crucial is to validate your website to show users of Pinterest that you can trust your sources. The accounts which are audited help that the consumer finds you on Pinterest.
In addition, you need a user name that is optimized, that is to say, choose a name that we will remember, that is easy to pronounce and which is a key word for your target. The username must be limited to 15 characters. If your company name enters, it's perfect! Otherwise, you need to optimize it as did The New York Times by taking the name NYTimes.
2. Use a profile image that captures the attention
It is important to choose a profile image that represents your business, like your logo to be recognized more easily from users of Pinterest. Do not forget to include a short description in your profile to showcase your interests in common with the users of Pinterest.
Here, Coup de Pouce gives us to understand that we can expect to see paintings focus on recipes, family counseling, love, decoration, fashion and health. In addition, the image shows that it is a named Boost magazine, which is representative of the brand.
3. Create and organize your pictures
Then you will need to put content on your Pinterest account, and by creating a variety of tables. These tables should show the personality and interests of your brand, but also the interests of your target. To do this, you have to ask yourself the following questions: What users like? What are their interests? Thus, your target will feel challenged by your pins (more commonly known as pine). So the interest is growing your tables, you need to add more pins to each of your tables.
- Each table should have a clear and creative name, but no more than 20 characters.
- Each table should have a description to inspire users to follow you and help you appear in searches.
- Each table should have a picture that reflects the content it contains.
As we can see from the photo below, each table has a cover photo that reflects the clear and creative way.
4. Use quality images
Pinterest is a social network based on aesthetics and everything that can inspire people. To do this, you definitely need photos that are aesthetically beautiful and are very good quality as the product picture below sold on Etsy.
Screen shot 2014-02-19 at 5.28.03 PM
5. Show what inspires you
Pinterest recommends creating tables on ideas, places, people, etc. inspires you and represents your brand.
Below, we can see that the brand Tory Burch (clothing brand) created tables on Marrakech, India, yellow, etc. These are all inspirations for the brand, but also for many users who are subscribed to different tables. For example, the table on Marrakech has 90,000 subscribers even if it is a clothing brand. It is important to have users who follow your tables so that you can drive traffic to your own website.
6. Add a "Pin It" button or "widget" on your product pages
Adding a "Pin It" button to your product pages is an easy way to share the contents of your company on the tables of hundreds of users. To engage the most of these users, you will also make repins, comment and like photos of other companies and users while keeping in mind the essence of your brand.
Here's how to add this button or widget on your pages: http://bit.ly/1e8fx4u
In the picture below, we can see that the company Sephora has integrated the "Pin It" button to its product pages. Here we can see him three times instead of once. Once your product is pinned, it will be a long way and will have high visibility.
7. Integrate your Pinterest boards to your website
You can also integrate your website with widgets, a complete picture from Pinterest. Here, the Nordstrom store has decided to create a "Top Pine" section of its beauty products to show what consumers like most and encourage others to do the same.
8. Include "product pines"
There is now on Pinterest a new type of pine which is called "rich product pins" that links more effectively pin the product. This new feature also includes details about the product, such as real-time prices, product availability and where you can buy it. Users can even be notified when the price drops so to get them to buy. All indications are that it will appeal to companies doing business online since it will notably increase the CTR on pins and increase brand visibility by that fact. In addition, the "rich product pins" will appear in several categories such as gift ideas and men's clothing.
Note that there are also rich pine for categories such as: recipes, articles, squares and movies.
For more information on the "rich pine", here is the link: http://bit.ly/NbTxjb
9. Use of the Pinterest analytics tool to find out what works
This tool will let you know:
- What pins are the most popular?
- What pins bring more traffic to your website?
- In what tables your pins are they found?
- Which description Were these multiple tables?
- What other pins are left with yours?
This tool will definitely bring clues about what you could improve in your next marketing actions on Pinterest. It might even give you inspiration thanks to Pinterest users on your next collection on your upcoming products, etc.
10. Share your Pinterest account with all
Your many accounts on social networks together to maximize your visibility you will need to link. You can also promote your Pinterest account via your newsletter. Do not forget to add buttons and widgets "Pin It" to your website.
If you implement these 10 tips, you will increase your visibility and, thereby, increase sales without realizing it because once shared a pin can do much of the way.
Finally, what do you think ... Pinterest is essential or not for a company that makes e-commerce?
In addition, you need a user name that is optimized, that is to say, choose a name that we will remember, that is easy to pronounce and which is a key word for your target. The username must be limited to 15 characters. If your company name enters, it's perfect! Otherwise, you need to optimize it as did The New York Times by taking the name NYTimes.
2. Use a profile image that captures the attention
It is important to choose a profile image that represents your business, like your logo to be recognized more easily from users of Pinterest. Do not forget to include a short description in your profile to showcase your interests in common with the users of Pinterest.
Here, Coup de Pouce gives us to understand that we can expect to see paintings focus on recipes, family counseling, love, decoration, fashion and health. In addition, the image shows that it is a named Boost magazine, which is representative of the brand.
3. Create and organize your pictures
Then you will need to put content on your Pinterest account, and by creating a variety of tables. These tables should show the personality and interests of your brand, but also the interests of your target. To do this, you have to ask yourself the following questions: What users like? What are their interests? Thus, your target will feel challenged by your pins (more commonly known as pine). So the interest is growing your tables, you need to add more pins to each of your tables.
- Each table should have a clear and creative name, but no more than 20 characters.
- Each table should have a description to inspire users to follow you and help you appear in searches.
- Each table should have a picture that reflects the content it contains.
As we can see from the photo below, each table has a cover photo that reflects the clear and creative way.
4. Use quality images
Pinterest is a social network based on aesthetics and everything that can inspire people. To do this, you definitely need photos that are aesthetically beautiful and are very good quality as the product picture below sold on Etsy.
Screen shot 2014-02-19 at 5.28.03 PM
5. Show what inspires you
Pinterest recommends creating tables on ideas, places, people, etc. inspires you and represents your brand.
Below, we can see that the brand Tory Burch (clothing brand) created tables on Marrakech, India, yellow, etc. These are all inspirations for the brand, but also for many users who are subscribed to different tables. For example, the table on Marrakech has 90,000 subscribers even if it is a clothing brand. It is important to have users who follow your tables so that you can drive traffic to your own website.
6. Add a "Pin It" button or "widget" on your product pages
Adding a "Pin It" button to your product pages is an easy way to share the contents of your company on the tables of hundreds of users. To engage the most of these users, you will also make repins, comment and like photos of other companies and users while keeping in mind the essence of your brand.
Here's how to add this button or widget on your pages: http://bit.ly/1e8fx4u
In the picture below, we can see that the company Sephora has integrated the "Pin It" button to its product pages. Here we can see him three times instead of once. Once your product is pinned, it will be a long way and will have high visibility.
7. Integrate your Pinterest boards to your website
You can also integrate your website with widgets, a complete picture from Pinterest. Here, the Nordstrom store has decided to create a "Top Pine" section of its beauty products to show what consumers like most and encourage others to do the same.
8. Include "product pines"
There is now on Pinterest a new type of pine which is called "rich product pins" that links more effectively pin the product. This new feature also includes details about the product, such as real-time prices, product availability and where you can buy it. Users can even be notified when the price drops so to get them to buy. All indications are that it will appeal to companies doing business online since it will notably increase the CTR on pins and increase brand visibility by that fact. In addition, the "rich product pins" will appear in several categories such as gift ideas and men's clothing.
Note that there are also rich pine for categories such as: recipes, articles, squares and movies.
For more information on the "rich pine", here is the link: http://bit.ly/NbTxjb
9. Use of the Pinterest analytics tool to find out what works
This tool will let you know:
- What pins are the most popular?
- What pins bring more traffic to your website?
- In what tables your pins are they found?
- Which description Were these multiple tables?
- What other pins are left with yours?
This tool will definitely bring clues about what you could improve in your next marketing actions on Pinterest. It might even give you inspiration thanks to Pinterest users on your next collection on your upcoming products, etc.
10. Share your Pinterest account with all
Your many accounts on social networks together to maximize your visibility you will need to link. You can also promote your Pinterest account via your newsletter. Do not forget to add buttons and widgets "Pin It" to your website.
If you implement these 10 tips, you will increase your visibility and, thereby, increase sales without realizing it because once shared a pin can do much of the way.
Finally, what do you think ... Pinterest is essential or not for a company that makes e-commerce?
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