I will present 13 strategies to promote your content for a get maximum share on social networks.
In this article you will learn:
2 tips to help you at least double your shares on social networks
how to know what content sharing the best and how to create
what is the ideal structure of a viral content on social networks
As with all other aspects of web marketing, there are techniques, tips and tricks to get maximum share your content on social networks.
Before going into details, I will truism but a reminder is always good. Here is the list of content that best share on social networks:
List shaped items or numbered chip
In this article you will learn:
2 tips to help you at least double your shares on social networks
how to know what content sharing the best and how to create
what is the ideal structure of a viral content on social networks
As with all other aspects of web marketing, there are techniques, tips and tricks to get maximum share your content on social networks.
Before going into details, I will truism but a reminder is always good. Here is the list of content that best share on social networks:
List shaped items or numbered chip
1. Target the right social networks
I see many blogs that provide more social sharing buttons 5 on their blogs. This is a big mistake. Again, too many choices kills choice.
I advise you to offer a maximum of 3 buttons social shares on your blog. And, with few exceptions, some social networks will not bring you anything. Depending on your industry, one to two networks will drain most of your visits.
Why add a share button on Pinterest so that your articles contain very few images? Why add a share button on Linkedin if you have a blog about humor? Useless to be everywhere. Take the time to analyze your target and publish your content in places where are your prospects!
2. Encourage users to share
Sometimes, to get something, just ask! At the end of each of your articles and videos, simply ask users to share your content on social networks. Even Youtube Channels success as that of Cyprian, which attracts millions of views per video, asks users to share content on social networks.
Feel free to insert text "Share" next to your sharing buttons. It's better than a "share" button if you have a blog in English.
You can also encourage people to share with a carrot. For example, install a WordPress plugin for social locker social OnePress kind Locker. Internet users should click social sharing button to access private content.
3. Be creative in your video
You can completely customize the social sharing buttons. I advise you to be creative in order to achieve maximum sharing. You can customize the form of buttons, sizes, colors or texts.
For example, if you have a blog about the recipes, you can create and insert a social sharing button next to your other social buttons that you keep as standard. And you can call this "cook it" button. An example of a button that I created in Photoshop quickly.
Social sharing button
The link of the "cook it" button will generate a Facebook like, redirect to one of your pages or to a recipe on Youtube. Or why not trigger the download of a recipe in PDF format, be creative.
4. The location is key
Above all, you must clearly define the goals of your website and each of your articles. Each content has the same goal. When I created infographics, my goal is to achieve maximum social sharing and backlinks. When I created a tutorial, my goal is to get maximum registered to my newsletter etc.
If you want to collect e-mail above all, forget the social sharing buttons and focus you on banners and newsletter form.
If it's really shares you wish, button placement is critical. Several studies have shown that the best locations on a blog articles were down and left in a bar or online. You can use services and WordPress plugins like Add this, etc. Flares
5. Put the numbers in your titles
The insert figures in the titles of your articles can significantly boost the number of shares on social networks. Moreover, analyze the items that share (and back Google) the most and you will see that often there are articles with numbers.
So when you can, Cases numbers in your titles. Whether to list a number of techniques, a percentage or other, it works.
example:
Rather than saying "how to increase your shares on social networks," say rather "8 techniques to increase your shares on social networks"
6. Be specific
I also suggest you use words that allow users to visualize results and will make you want to share your content. Use words that call to action, playing on the duration and be accurate and factual.
Words like "method, exact, map, action, turnkey" work wonderfully. Similarly, the fact to indicate a period or talking about immediate things also works very well.
example:
the turnkey method to get out of a Google penalty in 13 days
the action plan to implement immediately to win 7 positions in Google
the detailed procedure to start a blog in 30 days, watch in hand
etc.
7. Make it easy and visible sharing
Facilitate the work of Internet users. Make your shares buttons are clearly visible. Here is a small list of items to put in place to facilitate the sharing of your content on social networks:
Big buttons that stand the content by color
Insert your buttons several times in your page, especially left and base
Make your buttons fit well on smartphones
Use bit.ly type of URLs shorteners that users do not need to raccourssir urls themselves.
When you insert graphics and videos in your articles, embed embed codes for the other bloggers can insert your content on their own blogs.
Social sharing buttons
8. Optimizing content for social networks
It is important to optimize your content for maximum visibility on social networks. You have to work titles, urls and especially the pictures.
I emphasize the images because content with an image is at least 7 times a shared content that does not. You can add code to your blog that will indicate to social networks what image of the article they must choose to publish. By default, they choose the first image of the article or image on the front if your blog has this feature.
To learn how you choose even the title, description and the image of a social sharing, use the OpenGraph on Facebook and "maps" for Twitter. The entire procedure is detailed here.
9. Create the sharable content directly on Twitter
For maximum shares on Twitter, you have to make the simplest and fastest possible procedure. Most users will have to perform actions, the less you will have social sharing. The simplest solution is to use the Tweet Button to Click.
Users click on the button and content is shared on Twitter. They did not need to touch the url or description. They did not need either to authorize a third party application.
10. Analyze the performance of your social sharing
I am an addict of tracking sources and conversions. And I advise you to be too. Stalking all your content, including your social sharing will allow you to collect valuable information:
what is the social network that brings you the most traffic
what type of content offers you the most traffic
what is the social network that brings you traffic but also sales
etc.
Although heard your Google analytics account must be set up properly with conversion goals. To track your sources, you can already gather information with analytical services Addthis or bit.ly. But the rest must customize your URLs with the URLs generator tool Google Analytics.
The measurement of these data will allow you to know what kind of content and network you need to focus your efforts.
11. Share your items anywhere
For maximum social sharing, start sharing your content everywhere yourself. I invite you to:
send your items by e-mail to your newsletter subscribers
talk about your content (only the best) in the Facebook groups and Linkedin
If you can, create a video version of your articles and broadcast the video on Youtube
Create a new topic on forums and copy your article in
etc.
12. Talk to other bloggers
As a blogger, you always have a small community. When you publish a really interesting content, I advise you to apply several strategies:
contact directly the bloggers you know and ask them a helping hand to share your content
when you publish on social networks, mention the name (nickname) other bloggers in your status so that they are notified of note
in your articles, cite the name or the site of a blogger. It will be warned via Google Alert or Mention and be able to share your content.
Get Social sharing
13. Recycle your content
A blog post has a very short life. It is therefore essential to recycle your content so they get the success they deserve. Here are some ways to recycle your content:
each month, publish an article "best of" of your best articles
turn your articles into videos, slide in, in e-book or in graphics
vary the titles again when you share your content on social networks.
I see many blogs that provide more social sharing buttons 5 on their blogs. This is a big mistake. Again, too many choices kills choice.
I advise you to offer a maximum of 3 buttons social shares on your blog. And, with few exceptions, some social networks will not bring you anything. Depending on your industry, one to two networks will drain most of your visits.
Why add a share button on Pinterest so that your articles contain very few images? Why add a share button on Linkedin if you have a blog about humor? Useless to be everywhere. Take the time to analyze your target and publish your content in places where are your prospects!
2. Encourage users to share
Sometimes, to get something, just ask! At the end of each of your articles and videos, simply ask users to share your content on social networks. Even Youtube Channels success as that of Cyprian, which attracts millions of views per video, asks users to share content on social networks.
Feel free to insert text "Share" next to your sharing buttons. It's better than a "share" button if you have a blog in English.
You can also encourage people to share with a carrot. For example, install a WordPress plugin for social locker social OnePress kind Locker. Internet users should click social sharing button to access private content.
3. Be creative in your video
You can completely customize the social sharing buttons. I advise you to be creative in order to achieve maximum sharing. You can customize the form of buttons, sizes, colors or texts.
For example, if you have a blog about the recipes, you can create and insert a social sharing button next to your other social buttons that you keep as standard. And you can call this "cook it" button. An example of a button that I created in Photoshop quickly.
Social sharing button
The link of the "cook it" button will generate a Facebook like, redirect to one of your pages or to a recipe on Youtube. Or why not trigger the download of a recipe in PDF format, be creative.
4. The location is key
Above all, you must clearly define the goals of your website and each of your articles. Each content has the same goal. When I created infographics, my goal is to achieve maximum social sharing and backlinks. When I created a tutorial, my goal is to get maximum registered to my newsletter etc.
If you want to collect e-mail above all, forget the social sharing buttons and focus you on banners and newsletter form.
If it's really shares you wish, button placement is critical. Several studies have shown that the best locations on a blog articles were down and left in a bar or online. You can use services and WordPress plugins like Add this, etc. Flares
5. Put the numbers in your titles
The insert figures in the titles of your articles can significantly boost the number of shares on social networks. Moreover, analyze the items that share (and back Google) the most and you will see that often there are articles with numbers.
So when you can, Cases numbers in your titles. Whether to list a number of techniques, a percentage or other, it works.
example:
Rather than saying "how to increase your shares on social networks," say rather "8 techniques to increase your shares on social networks"
6. Be specific
I also suggest you use words that allow users to visualize results and will make you want to share your content. Use words that call to action, playing on the duration and be accurate and factual.
Words like "method, exact, map, action, turnkey" work wonderfully. Similarly, the fact to indicate a period or talking about immediate things also works very well.
example:
the turnkey method to get out of a Google penalty in 13 days
the action plan to implement immediately to win 7 positions in Google
the detailed procedure to start a blog in 30 days, watch in hand
etc.
7. Make it easy and visible sharing
Facilitate the work of Internet users. Make your shares buttons are clearly visible. Here is a small list of items to put in place to facilitate the sharing of your content on social networks:
Big buttons that stand the content by color
Insert your buttons several times in your page, especially left and base
Make your buttons fit well on smartphones
Use bit.ly type of URLs shorteners that users do not need to raccourssir urls themselves.
When you insert graphics and videos in your articles, embed embed codes for the other bloggers can insert your content on their own blogs.
Social sharing buttons
8. Optimizing content for social networks
It is important to optimize your content for maximum visibility on social networks. You have to work titles, urls and especially the pictures.
I emphasize the images because content with an image is at least 7 times a shared content that does not. You can add code to your blog that will indicate to social networks what image of the article they must choose to publish. By default, they choose the first image of the article or image on the front if your blog has this feature.
To learn how you choose even the title, description and the image of a social sharing, use the OpenGraph on Facebook and "maps" for Twitter. The entire procedure is detailed here.
9. Create the sharable content directly on Twitter
For maximum shares on Twitter, you have to make the simplest and fastest possible procedure. Most users will have to perform actions, the less you will have social sharing. The simplest solution is to use the Tweet Button to Click.
Users click on the button and content is shared on Twitter. They did not need to touch the url or description. They did not need either to authorize a third party application.
10. Analyze the performance of your social sharing
I am an addict of tracking sources and conversions. And I advise you to be too. Stalking all your content, including your social sharing will allow you to collect valuable information:
what is the social network that brings you the most traffic
what type of content offers you the most traffic
what is the social network that brings you traffic but also sales
etc.
Although heard your Google analytics account must be set up properly with conversion goals. To track your sources, you can already gather information with analytical services Addthis or bit.ly. But the rest must customize your URLs with the URLs generator tool Google Analytics.
The measurement of these data will allow you to know what kind of content and network you need to focus your efforts.
11. Share your items anywhere
For maximum social sharing, start sharing your content everywhere yourself. I invite you to:
send your items by e-mail to your newsletter subscribers
talk about your content (only the best) in the Facebook groups and Linkedin
If you can, create a video version of your articles and broadcast the video on Youtube
Create a new topic on forums and copy your article in
etc.
12. Talk to other bloggers
As a blogger, you always have a small community. When you publish a really interesting content, I advise you to apply several strategies:
contact directly the bloggers you know and ask them a helping hand to share your content
when you publish on social networks, mention the name (nickname) other bloggers in your status so that they are notified of note
in your articles, cite the name or the site of a blogger. It will be warned via Google Alert or Mention and be able to share your content.
Get Social sharing
13. Recycle your content
A blog post has a very short life. It is therefore essential to recycle your content so they get the success they deserve. Here are some ways to recycle your content:
each month, publish an article "best of" of your best articles
turn your articles into videos, slide in, in e-book or in graphics
vary the titles again when you share your content on social networks.
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