Here are 17 techniques to increase the rate of opening of e-mails.
Have good open rate of email is vital to your business, whatever your industry. However much you have tens of thousands of prospects to contact, it will not serve you much if no one opens your emails.
I'll share some tips that combined with each other, will allow you to significantly increase the rate of opening of e-mails. You will find that most of the errors I advise not to have yet made by some of the largest e-commerce sites !!!
Have good open rate of email is vital to your business, whatever your industry. However much you have tens of thousands of prospects to contact, it will not serve you much if no one opens your emails.
I'll share some tips that combined with each other, will allow you to significantly increase the rate of opening of e-mails. You will find that most of the errors I advise not to have yet made by some of the largest e-commerce sites !!!
1. Update emails regularly
Update your emails regularly is the only way to keep good open rate of emails. Months pass and users change their email address in abandoned because they are tired of getting spam etc.
I suggest you to update your addresses regularly, at least 3 times a year. And it's very simple. Just give them a reason to give you their e-mail. You can do this by setting up a landing page for a contest application online webinar conference type etc.
2. Mailing address with the name of professional field
Do not make the mistake of sending emails with free type Gmail or Yahoo services, this is the best way to get your e-mails never reach their destination. It is important to send emails from a professional domain name
3. Say to users why they are receiving this email
We all receive dozens of emails a day and often we do not know who sends us an email and why. Keep in mind that according to a study on e-mailing, the average user receives 35 emails a day.
In each email you send, be sure to tell users why they are receiving this email. Simply insert a sentence at the beginning or end of your e-mail with a message like: "You are receiving this email because you have registered on the newsletter MACHIN to receive tips for X ..."
4. Customize the name of the sender
The name of the sender is the first thing you see when you receive an e-mail. So it is as important as the title. There are no rules but according to my tests, the format that works best is "First name + site name" or "first name + name" if that is above you provide.
5. The words to avoid in the title
Some words are avoided when sending emails. There are words that are stored in the SPAM category by webmail and others that people do not like, they do not want to open this kind of email.
Here are some keywords to avoid so your emails arrive at destination:
free
money
win
euro
dollars
game
Basically, everything about earnings, games and free.
And, according to my tests, there are words and phrases that people do not like and so they do not open e-mails:
newsletter
ebook
report
method
subscription
conference
6. Vary the frequency of shipments
The best way to have bad rate of opening of e-mails is to always send the same time, the same day and the same time each week. When you get used to something seen no more.
We were never told that the routine killing a couple? So is the relationship with your prospects. It should surprise them. Be sure to vary the days and hours of sending emails and if you have nothing to say, say nothing and do not send e-mails!
And in the same genre, do not send a daily e-mail or whenever you publish a blog post. If you do, your emails go directly to the trash!
7. Too many choices kills choice
I receive many e-mails that contain dozens of photos of products, dozens of call to action buttons. It is an email that is almost a page from a catalog!
Big mistake. When you send an email, ideally, it should contain only target a single offer and only one message.
8. Customize the mail with the name of the user
It's basic, but many companies do not. Be careful not to abuse it anyway. Needless to insert the first name of the user in all the titles of your emails. However, it is important to customize your emails with the name of the user in the message body.
9. Instruct users to add your e-mail address in their contact
Very few users will do but it is worth it. On your first e-mail in the registration confirmation message, for example, you can insert a small tutorial that shows users how to add your address to their contacts. If they do they will be certain to receive all your emails.
10. Create templates responsive email
More than half of Internet users check their emails on their smartphones. So you must ensure that your emails are compatible on mobile. This will happen if you send plain emails, text format, but not always, if you have created templates / templates with many pictures.
11. Segmenting lists of e-mails
Send people content and offers that interest them. I'm still frustrated to register on a site and receive offers that I am completely crazy. Lately, I am subscribing to an e-commerce site to buy a microphone. Since then, they send me all their offers as pianos, coffee etc. Great no matter what.
Be very sure to segment your lists.
To do this you can use several techniques:
you rely on products purchased by your customers
for inclusion in your newsletter, ask them to tick boxes to say what interest them.
segmenting email address
12. Adjust the days and hours of dispatch
I advise you to adjust the days and hours of sending e-mails based on your target. For example, if you are talking to entrepreneurs, you can send them emails on weekdays and during the day. But if you talk to individuals, rather contact the evening after 18h, weekends and weekends.
13. Test the titles
Most e-mailing software offers AB test functions. It is very important to test different headlines email to find out what "formula" your prospects are most reactive. If you do not test your titles, you probably miss out on hundreds of opening emails.
14. Test the body of the e-mail
Like all the titles, the format of your emails to be tested. It is through regular tests you reap enough data to increase your open rate over the months. I advise you to test the size of emails, the number of images, the location of call to action buttons etc.
15. Test the emails in different webmail
This section is for those of you who use graphic templates emails. An email template has to be tested in different webmail as you test your site in different browsers. It may happen that your emails are not displayed in the same way in Gmail, Outlook, Yahoo etc.
16. Create a version of the e-mail online
If for one reason or another louse emails are displayed wrong in the webmail of Internet users, the offering them an online version will be a plus.
17. Keep it short and simple
The goal of email is that it generates an action. So be sure to be factual, to get to the point that users continue to open your mail without saying "it will further swell the one there with me those emails that are 3km»
Update your emails regularly is the only way to keep good open rate of emails. Months pass and users change their email address in abandoned because they are tired of getting spam etc.
I suggest you to update your addresses regularly, at least 3 times a year. And it's very simple. Just give them a reason to give you their e-mail. You can do this by setting up a landing page for a contest application online webinar conference type etc.
2. Mailing address with the name of professional field
Do not make the mistake of sending emails with free type Gmail or Yahoo services, this is the best way to get your e-mails never reach their destination. It is important to send emails from a professional domain name
3. Say to users why they are receiving this email
We all receive dozens of emails a day and often we do not know who sends us an email and why. Keep in mind that according to a study on e-mailing, the average user receives 35 emails a day.
In each email you send, be sure to tell users why they are receiving this email. Simply insert a sentence at the beginning or end of your e-mail with a message like: "You are receiving this email because you have registered on the newsletter MACHIN to receive tips for X ..."
4. Customize the name of the sender
The name of the sender is the first thing you see when you receive an e-mail. So it is as important as the title. There are no rules but according to my tests, the format that works best is "First name + site name" or "first name + name" if that is above you provide.
5. The words to avoid in the title
Some words are avoided when sending emails. There are words that are stored in the SPAM category by webmail and others that people do not like, they do not want to open this kind of email.
Here are some keywords to avoid so your emails arrive at destination:
free
money
win
euro
dollars
game
Basically, everything about earnings, games and free.
And, according to my tests, there are words and phrases that people do not like and so they do not open e-mails:
newsletter
ebook
report
method
subscription
conference
6. Vary the frequency of shipments
The best way to have bad rate of opening of e-mails is to always send the same time, the same day and the same time each week. When you get used to something seen no more.
We were never told that the routine killing a couple? So is the relationship with your prospects. It should surprise them. Be sure to vary the days and hours of sending emails and if you have nothing to say, say nothing and do not send e-mails!
And in the same genre, do not send a daily e-mail or whenever you publish a blog post. If you do, your emails go directly to the trash!
7. Too many choices kills choice
I receive many e-mails that contain dozens of photos of products, dozens of call to action buttons. It is an email that is almost a page from a catalog!
Big mistake. When you send an email, ideally, it should contain only target a single offer and only one message.
8. Customize the mail with the name of the user
It's basic, but many companies do not. Be careful not to abuse it anyway. Needless to insert the first name of the user in all the titles of your emails. However, it is important to customize your emails with the name of the user in the message body.
9. Instruct users to add your e-mail address in their contact
Very few users will do but it is worth it. On your first e-mail in the registration confirmation message, for example, you can insert a small tutorial that shows users how to add your address to their contacts. If they do they will be certain to receive all your emails.
10. Create templates responsive email
More than half of Internet users check their emails on their smartphones. So you must ensure that your emails are compatible on mobile. This will happen if you send plain emails, text format, but not always, if you have created templates / templates with many pictures.
11. Segmenting lists of e-mails
Send people content and offers that interest them. I'm still frustrated to register on a site and receive offers that I am completely crazy. Lately, I am subscribing to an e-commerce site to buy a microphone. Since then, they send me all their offers as pianos, coffee etc. Great no matter what.
Be very sure to segment your lists.
To do this you can use several techniques:
you rely on products purchased by your customers
for inclusion in your newsletter, ask them to tick boxes to say what interest them.
segmenting email address
12. Adjust the days and hours of dispatch
I advise you to adjust the days and hours of sending e-mails based on your target. For example, if you are talking to entrepreneurs, you can send them emails on weekdays and during the day. But if you talk to individuals, rather contact the evening after 18h, weekends and weekends.
13. Test the titles
Most e-mailing software offers AB test functions. It is very important to test different headlines email to find out what "formula" your prospects are most reactive. If you do not test your titles, you probably miss out on hundreds of opening emails.
14. Test the body of the e-mail
Like all the titles, the format of your emails to be tested. It is through regular tests you reap enough data to increase your open rate over the months. I advise you to test the size of emails, the number of images, the location of call to action buttons etc.
15. Test the emails in different webmail
This section is for those of you who use graphic templates emails. An email template has to be tested in different webmail as you test your site in different browsers. It may happen that your emails are not displayed in the same way in Gmail, Outlook, Yahoo etc.
16. Create a version of the e-mail online
If for one reason or another louse emails are displayed wrong in the webmail of Internet users, the offering them an online version will be a plus.
17. Keep it short and simple
The goal of email is that it generates an action. So be sure to be factual, to get to the point that users continue to open your mail without saying "it will further swell the one there with me those emails that are 3km»