I will present 27 tips to help you increase the conversion rate of your website. Most of these techniques are adaptable for any type of website and for any industry.
1. The landing page dedicated by source and target
I already talked about in many articles. To increase the conversion rate of your website, I suggest you create a landing page dedicated by traffic source and target. If you are advertising campaigns on Google Adwords, Facebook and Twitter, create a landing page dedicated by management. If you are doing guest blogging, create a landing page blog you are publishing. Ditto for the forums, for Youtube etc. Not only will you measure conversions to know which is the channel that converts better, but in addition, you can adapt your speech and your content to each lever.
1. The landing page dedicated by source and target
I already talked about in many articles. To increase the conversion rate of your website, I suggest you create a landing page dedicated by traffic source and target. If you are advertising campaigns on Google Adwords, Facebook and Twitter, create a landing page dedicated by management. If you are doing guest blogging, create a landing page blog you are publishing. Ditto for the forums, for Youtube etc. Not only will you measure conversions to know which is the channel that converts better, but in addition, you can adapt your speech and your content to each lever.
2. The offer limited time
It is not for nothing that the private sales sites are cardboard. Create shortage and give a time limit is one of the best ways to sell. As soon as you can, make sure to create time-limited deals. This can be in the form of private sales, flash sales, custom packages, the number of clients. There are lots of ideas to proceed.
3. The opt-in 2 steps
The two steps is to not display a form to fill directly on the site. It displays a button, a text or banner. It is only when the visitor clicks the button that the form appears as a pop up. This technique increases conversions because users are surprised. In addition, they have taken the step to click on your banner. So if they meet the form, they are really interested.
4. Custom form per item
Many e-commerce sites and blogs always show the same form with the same offer on all pages. So, they are missing a lot of their prospects. You better show a specific form per item / product. This will allow you to offer users to subscribe to your newsletter to receive content (articles, videos, deals, special offers or discounts) directly related to the page they are currently viewing. And inevitably, your conversion rates will be much better.
5. Remove all unnecessary form fields
Many forms are useless and harmful to your conversion rates. For example, for an inscription on a newsletter, you just need to e-mail, nothing more. A payment form, you only need the name, address, email and credit card. Be sure to remove all the unnecessary fields that waste your prospects and customers.
6. Delete the similar products on the order page
It is important to offer similar products on one order page. However, I urge you to remove your like and your sidebar to the order summary pages. In the left, you take the risk that the user go visit other pages, do not finalize the order and never come back.
7. Shorten the sales tunnel
To increase your conversion rate, you need to have the shortest possible sale of the tunnel. First of all, do not ask twice information that you already have (email, name, postal code or other). Then be sure to reduce the steps and frustration. If you sell digital products, you only need the first name, last name, email and company to sell, in addition of course banking information. If you sell physical products, ask the postal code from the beginning in order to calculate the shipping cost. If the contractor finds it too expensive it will not go away but will not be frustrated at having lost 10 minutes for nothing.
8. Avoid certain words
Some words are to banish from your vocabulary to increase your conversion rate. These are words that scare prospects and make them see undesirable situations, such as getting out his credit card. I advise you to avoid words like: buy, pay, order, subscribe etc. It is better to use phrases like "yes, I want to get this product."
9. Use numbers and chips
Whether to present the benefits of your product or summarize an order, I recommend you use smart lists and number rather than large blocks of text unreadable. It is also an opportunity to turn a lambda page sales pitch.
10. Make upsell
As soon as you can, make sure to offer products in upsells to your prospects. They will be much more likely to buy right away that in a week. But for it to work, I advise you to offer a limited reduction. For example, when I sell training, I almost always offers training or additional software. Both products are sold separately 200 dollars each but if the prospect buys immediately, he pays 300 dollars instead of 400 dollars.
11. Sell the benefits of profits
You know that you should always sell advantages or benefits rather than features. But, you can go much further by selling the benefits of profits.
12. Use copywriting
Copywriting can greatly help you improve the conversion rate of your website. This is useful in all areas, especially when the product is expensive or technique. For example, if you sell software on AB tests, it will be better to tell prospects they can double their sale without a visitor more than to tell them about multivariate testing ...
13. Break the brakes for purchase with webinars
Webinars are widely used by software vendors, training, SaaS and cloud solutions. This is to organize free lectures and live online in which you show all the benefits of your product via practical cases. And you also take the opportunity to respond directly to questions from prospects. This allows to increase sales and break down barriers to purchase. But, you can totally use webinars if you sell physical products. In many cases, it will be much more effective than advice from a seller in stores.
14. Highlight Customer Testimonials
Many studies have shown us for years that 70% of Internet users decide to purchase a product based on testimonials and reviews from other customers. It is therefore vital that you .About forward on your site. But for that testimony to be credible, you must have a picture (video being the Holy Grail) and the name of the person. If you can get the URL of a site, a blog or a social profile, it's much better.
15. Highlight the press articles
The fact of displaying news articles on your site is one of your best selling points. This could be passages in newspapers, magazine articles, TV, radio or even articles you have published on websites as a guest.
16. Highlighting that the prospect has to lose
Pointing the finger at what the prospect has to lose will dramatically boost your conversion rate. This is the strategy used by private sales, we do not want to miss the great discount. But it may be involved in other areas property. Very often, I understand that my prospects longer they wait before optimizing their SEO or email marketing activities, the more they lose money. Every day they easily lose the unique price of my training!
17. Press you made statistics
For your site to convert, there is nothing better than to rely on facts. This can be customer case studies of gender X client increased its traffic by 427% following my seo tips ... or 64% of smokers who switched to the electronic cigarette quit smoking real cigarettes in 6 months. You get the idea. Of course, it is necessary that you can justify your figures.
18. The guarantee paid twice (or more)
There are lots of different guarantees and it will adjust your strategy based on your margins, your products or your target. If you sell training, you can customers to repay twice the difference if they do not get an accurate result within a given time labs. Or you can tell the client that he has one month to test the product and may you return it if they are not satisfied.
19. Show your social proof
We have already discussed the evidence and press articles but it is not everything. The more you have social proof to display, the more you increase your conversions. Feel free to highlight the awards and certifications that you have obtained the books you have written, lectures you gave etc.
20. Use the referral
I can not say it enough: your customers are your best ambassadors. The fact of using a referral program can bring you many additional prospects and customers. For example, following a purchase, you can tell a customer that if he invited 10 people and that of them buys, he obtains a purchase. Or you can tell the customer that if he shares the product on social networks, he gets a good discount.
21. Demonstrate Product tangible benefits
If possible, show the product in action and the benefits it provides. It is the fact of seeing the pen action that made me want to pre-order. If you sell online tools, case studies are your best assets. If you sell physical products, most of the time, you can make a short video that shows the benefits of the products.
22. Use one-click payment
For existing customers, I highly recommend the payment one click. Customers will only have to click a button to order without having out their credit card. If it leads, you can use the function for ordering without registration. In all cases you will have the customer's email and will contact him.
23. Place the retargeting email
Nearly 80% of Internet users abandon their cart without completing the order. It therefore makes sense to use the retargeting email to revive them. That said, no need to send them an email telling them that they have abandoned their shopping cart. They are aware. Instead, make sure to invite them to a webinar or a workshop so that they see the product in action.
24. To improve the loading speed of your site
There is nothing worse in terms of converting a website that is slow to load. Analyze your site's loading speed with tools like gtmetrix.com and work on your weaknesses. A slow website scares prospects.
25. Offer something in exchange for testimony
I use this technique on all my products. 7 days after purchase they receive an automatic email that asks them to leave a testimonial. But I'm not just that. I tell them that if they let me testimony, I offer them a product or a voucher. So, 80% of my clients leave me a quality of evidence (credible).
26. Make irresistible offers
An irresistible offer is almost impossible to refuse. For example, if I tell you that I coach for free for two days and you pay me when you get results, it's an irresistible offer. Dig a little head and you can set up this type of offers in all sectors.
27. Submit the payment in installments
I do not recommend this technique for inferior products to 100 dollars. In other cases, the offering payments in installments will increase your conversion rate of 25 to 35%.
It is not for nothing that the private sales sites are cardboard. Create shortage and give a time limit is one of the best ways to sell. As soon as you can, make sure to create time-limited deals. This can be in the form of private sales, flash sales, custom packages, the number of clients. There are lots of ideas to proceed.
3. The opt-in 2 steps
The two steps is to not display a form to fill directly on the site. It displays a button, a text or banner. It is only when the visitor clicks the button that the form appears as a pop up. This technique increases conversions because users are surprised. In addition, they have taken the step to click on your banner. So if they meet the form, they are really interested.
4. Custom form per item
Many e-commerce sites and blogs always show the same form with the same offer on all pages. So, they are missing a lot of their prospects. You better show a specific form per item / product. This will allow you to offer users to subscribe to your newsletter to receive content (articles, videos, deals, special offers or discounts) directly related to the page they are currently viewing. And inevitably, your conversion rates will be much better.
5. Remove all unnecessary form fields
Many forms are useless and harmful to your conversion rates. For example, for an inscription on a newsletter, you just need to e-mail, nothing more. A payment form, you only need the name, address, email and credit card. Be sure to remove all the unnecessary fields that waste your prospects and customers.
6. Delete the similar products on the order page
It is important to offer similar products on one order page. However, I urge you to remove your like and your sidebar to the order summary pages. In the left, you take the risk that the user go visit other pages, do not finalize the order and never come back.
7. Shorten the sales tunnel
To increase your conversion rate, you need to have the shortest possible sale of the tunnel. First of all, do not ask twice information that you already have (email, name, postal code or other). Then be sure to reduce the steps and frustration. If you sell digital products, you only need the first name, last name, email and company to sell, in addition of course banking information. If you sell physical products, ask the postal code from the beginning in order to calculate the shipping cost. If the contractor finds it too expensive it will not go away but will not be frustrated at having lost 10 minutes for nothing.
8. Avoid certain words
Some words are to banish from your vocabulary to increase your conversion rate. These are words that scare prospects and make them see undesirable situations, such as getting out his credit card. I advise you to avoid words like: buy, pay, order, subscribe etc. It is better to use phrases like "yes, I want to get this product."
9. Use numbers and chips
Whether to present the benefits of your product or summarize an order, I recommend you use smart lists and number rather than large blocks of text unreadable. It is also an opportunity to turn a lambda page sales pitch.
10. Make upsell
As soon as you can, make sure to offer products in upsells to your prospects. They will be much more likely to buy right away that in a week. But for it to work, I advise you to offer a limited reduction. For example, when I sell training, I almost always offers training or additional software. Both products are sold separately 200 dollars each but if the prospect buys immediately, he pays 300 dollars instead of 400 dollars.
11. Sell the benefits of profits
You know that you should always sell advantages or benefits rather than features. But, you can go much further by selling the benefits of profits.
12. Use copywriting
Copywriting can greatly help you improve the conversion rate of your website. This is useful in all areas, especially when the product is expensive or technique. For example, if you sell software on AB tests, it will be better to tell prospects they can double their sale without a visitor more than to tell them about multivariate testing ...
13. Break the brakes for purchase with webinars
Webinars are widely used by software vendors, training, SaaS and cloud solutions. This is to organize free lectures and live online in which you show all the benefits of your product via practical cases. And you also take the opportunity to respond directly to questions from prospects. This allows to increase sales and break down barriers to purchase. But, you can totally use webinars if you sell physical products. In many cases, it will be much more effective than advice from a seller in stores.
14. Highlight Customer Testimonials
Many studies have shown us for years that 70% of Internet users decide to purchase a product based on testimonials and reviews from other customers. It is therefore vital that you .About forward on your site. But for that testimony to be credible, you must have a picture (video being the Holy Grail) and the name of the person. If you can get the URL of a site, a blog or a social profile, it's much better.
15. Highlight the press articles
The fact of displaying news articles on your site is one of your best selling points. This could be passages in newspapers, magazine articles, TV, radio or even articles you have published on websites as a guest.
16. Highlighting that the prospect has to lose
Pointing the finger at what the prospect has to lose will dramatically boost your conversion rate. This is the strategy used by private sales, we do not want to miss the great discount. But it may be involved in other areas property. Very often, I understand that my prospects longer they wait before optimizing their SEO or email marketing activities, the more they lose money. Every day they easily lose the unique price of my training!
17. Press you made statistics
For your site to convert, there is nothing better than to rely on facts. This can be customer case studies of gender X client increased its traffic by 427% following my seo tips ... or 64% of smokers who switched to the electronic cigarette quit smoking real cigarettes in 6 months. You get the idea. Of course, it is necessary that you can justify your figures.
18. The guarantee paid twice (or more)
There are lots of different guarantees and it will adjust your strategy based on your margins, your products or your target. If you sell training, you can customers to repay twice the difference if they do not get an accurate result within a given time labs. Or you can tell the client that he has one month to test the product and may you return it if they are not satisfied.
19. Show your social proof
We have already discussed the evidence and press articles but it is not everything. The more you have social proof to display, the more you increase your conversions. Feel free to highlight the awards and certifications that you have obtained the books you have written, lectures you gave etc.
20. Use the referral
I can not say it enough: your customers are your best ambassadors. The fact of using a referral program can bring you many additional prospects and customers. For example, following a purchase, you can tell a customer that if he invited 10 people and that of them buys, he obtains a purchase. Or you can tell the customer that if he shares the product on social networks, he gets a good discount.
21. Demonstrate Product tangible benefits
If possible, show the product in action and the benefits it provides. It is the fact of seeing the pen action that made me want to pre-order. If you sell online tools, case studies are your best assets. If you sell physical products, most of the time, you can make a short video that shows the benefits of the products.
22. Use one-click payment
For existing customers, I highly recommend the payment one click. Customers will only have to click a button to order without having out their credit card. If it leads, you can use the function for ordering without registration. In all cases you will have the customer's email and will contact him.
23. Place the retargeting email
Nearly 80% of Internet users abandon their cart without completing the order. It therefore makes sense to use the retargeting email to revive them. That said, no need to send them an email telling them that they have abandoned their shopping cart. They are aware. Instead, make sure to invite them to a webinar or a workshop so that they see the product in action.
24. To improve the loading speed of your site
There is nothing worse in terms of converting a website that is slow to load. Analyze your site's loading speed with tools like gtmetrix.com and work on your weaknesses. A slow website scares prospects.
25. Offer something in exchange for testimony
I use this technique on all my products. 7 days after purchase they receive an automatic email that asks them to leave a testimonial. But I'm not just that. I tell them that if they let me testimony, I offer them a product or a voucher. So, 80% of my clients leave me a quality of evidence (credible).
26. Make irresistible offers
An irresistible offer is almost impossible to refuse. For example, if I tell you that I coach for free for two days and you pay me when you get results, it's an irresistible offer. Dig a little head and you can set up this type of offers in all sectors.
27. Submit the payment in installments
I do not recommend this technique for inferior products to 100 dollars. In other cases, the offering payments in installments will increase your conversion rate of 25 to 35%.
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