Managing a daily blog is hard work for most people and it is even more so for those who publish articles every day. I'm not going to speak of my content strategy but I'll give you 31 tips and techniques to have a profitable blog.
In this article we will see:
how to attract more targeted readers to your blog
how to use your blog to sell products or services
how to create content that people want to read!
how to get loyal readers and turn them into true fans
In this article we will see:
how to attract more targeted readers to your blog
how to use your blog to sell products or services
how to create content that people want to read!
how to get loyal readers and turn them into true fans
As I said, managing a blog takes time. It takes each week:
write new articles and create videos for the most motivated
promote that content on social networks, via your lists of prospects etc.
optimize that content that they are referenced well on Google
And all this is not done in 1 hour a week contrary to what some like to believe. All these tasks do not yield immediate results are that most bloggers unleash the case in a few months.
Ok, let's see 6 tips to save time in writing your articles and create your content.
6 tips to save time in writing your blog posts
1. Establish a realistic and profitable publishing schedule. Needless to publish every day. On the one hand it does not take place in time and also you will get bored. And if you publish your content every day will be worse and you will lose the attention of your readers.
2. Create a document for story ideas. To never be short of inspiration I suggest you create a document in which you write down all your ideas for articles. If several clients ask the same question, this can be a story idea. If you notice that many people ask the same questions on forums and social networks it may be an idea etc.
3. Write articles that work. No need to reinvent the wheel, trying to find unpublished subjects. Search for subjects that work and return the up to date and adapt them and enrich them with your skills and experience. To find such items, you can use the site Topsy.
4. Write in droves. Some days it is inspired and we want to write and other days not at all. I advise you, when you're inspired to write several articles in advance.
5. Publish the early morning and update the content. Publish your article in the morning to 75% and add parts of the article in the day. It provides freshness and attract more traffic by preventing your communities you have added new content.
6. Time yourself. I spoke in my article on how to be productive. When you write an article, do you fix a period of preparation and time yourself. It helps to motivate, to stay focused and to save precious time.
There are many other techniques to write faster, but you'll most. We will now see how to use your blog and your content to sell online.
6 tips for creating content that sell
A blog is not a sales page. No need to put banners everywhere and to self-promote your products in all your articles. The best way to generate revenue through a blog is to stand out, to prove your expertise ad help users with quality content so they can solve their problems.
7. Know your target. I often say, we can not write for everyone. You will not give the same advice to a blogger to an e-commerce site. So before all things, set your target, get to know and write your content based on it. In blogging, the fact of wanting to eat all the racks does not.
8. Set a USP. You must define what is your value proposition. What type of content you will publish, in what form, how you stand etc. For example, you may decide to make a video blog that only publish tutorials. Or you can create a blog against the current that goes behind the scenes of a business and say things that nobody else unfolds.
9. You can not please everyone. Make sure to create content that interests your readers, not everyone. If, for example, you have decided to publish only articles on advanced SEO strategies, do not try to scrape more readers by creating content for beginners found everywhere.
10. Analyze competition. Look at the blogs of your competitors and see content that work and those that do not work. Content that work are those that have many comments, social sharing and bakclinks.
11. Give to receive. The best way to make revenue with a blog is to give quality advice that you could sell. Do the mistake of keeping all your good advice only for those who pay. Otherwise it will be impossible to convince readers to become customers.
How to turn your readers into fans and become a leader blog
To stand out, have fans and become a leader in your industry you should not be a sheep. You have to say what you think even if the opposite of what all industry experts say. You must have clear opinions and stick to it.
12. Do you assume. To be a leader you must not be afraid to go into the job. You must express your opinion and stick to it. In my case, I say loud and clear that I do advertising on social networks but for me it's the jerk and I do not waste my time on it.
13. Stand out all the time. Make you stand out and provide value in your content (articles, videos, audio, interview, e-books etc). This is a very good way you impose!
14. Unpack your best tips. Stop being afraid to give advice by saying that if you unveil too you will not sell. This is the reverse. The majority of your readers will know your good advice they will not be able to practice without your help. And they will pay for that!
15. What are other experts. As soon as you can feel free to mention other experts in your area in your articles. It shows that you know your market and you know what you're talking.
16. No jargon. Express yourself with simple words that your readers can understand. It is not the fact of using technical words that you will be appreciated by your readers.
17. Argue with examples. When you treat a subject, make sure to show concrete examples that allow your readers to identify with.
18. Share your failures Feel free to share your successes and failures. It shows that you are human and that you are not megalomaniac. Readers need to be identified. A guy who says all he does succeed without making mistakes is not credible!
Let us now go to create a faithful readership that comes regularly on your blog and keep reading your articles.
How to have loyal readers
One of the major problems of the blog is the very short life of products and retention. The lifespan of a blog post is a few hours and the competition is fierce. It is therefore very difficult to maintain its readership that is becoming increasingly volatile.
Here are some tips for you to create a loyal readership that comes up on your blog.
19. Be empathetic. Make sure you understand your readers and give them what they want. The best way is to collect their email. You can also do surveys asking them what they want. Serve you also questions that readers ask you via a contact form, email or on social networks.
20. Look after your introduction. To increase the number of people reading your articles I advise you to take good care of the start of your articles as you would for a sales page. For example you can start your article with a list of 3 or 4 chips well copywriters promises.
21. Share a little about yourself. Readers like to identify and know who they have to do. Feel free to share stories and some aspects of your life while remaining focused on the main content of the article.
22. Ask questions to readers. Feel free to insert several questions in your articles. Ask users what they think of a subject you deal with, if they have already established what you are advocating etc.
23. Route the action. As soon as you can, insert actions to take at the end of your articles and ask readers to share your results.
24. Give resources. At the end of your articles, put links or resources available that can help your readers to act now.
25. Reward your readers. Set up awards for best commentators or for those that come up in your blog. For example, you can offer something to a player by locating it comes every day on your blog with a tool like notify visitors.
26. Surprise them. Always make sure to give readers more than what they expect. You can for example provide a detailed video tutorial that shows how to set up everything you advise in your article.
How to really sell your blog
Write good articles from blogs is far from enough to sell products or services with a blog.
To sell your readers must come back as often as possible in your blog. When they have read enough articles and they will have confidence they are ready to buy your products.
You also need to constantly talk about you to attract new readers and targeted traffic.
Here are 6 strategies to grow your traffic and sales:
27. Collect emails. I have already talked a lot on the blog and I propose a series of free videos on the subject: you do e-mail marketing. Follow my tips to collect a maximum of emails from your readers so that you can contact them so that they come to see your new content.
28. Create a trusting relationship. Send regular e-mails to your readers but without harassing and without falling into the routine. Do not send email every day or every other day. Simply send your emails when you have something really interesting to show.
29. Optimize your articles so that they are shared. Good content is not enough. To increase your social sharing locker you can use social plugins. Readers are required to share content to unlock some.
30. Collect targeted emails. For each category of items, offer readers to give you their email in order to receive specific and complementary content to the article they just read. But do not offer the same content in your categories. If you have written an article on SEO, offer content related to the SEI and not in relation to social media or blogging.
31. Finally, do regular articles guests to reach new readers while building partnerships with other bloggers.
write new articles and create videos for the most motivated
promote that content on social networks, via your lists of prospects etc.
optimize that content that they are referenced well on Google
And all this is not done in 1 hour a week contrary to what some like to believe. All these tasks do not yield immediate results are that most bloggers unleash the case in a few months.
Ok, let's see 6 tips to save time in writing your articles and create your content.
6 tips to save time in writing your blog posts
1. Establish a realistic and profitable publishing schedule. Needless to publish every day. On the one hand it does not take place in time and also you will get bored. And if you publish your content every day will be worse and you will lose the attention of your readers.
2. Create a document for story ideas. To never be short of inspiration I suggest you create a document in which you write down all your ideas for articles. If several clients ask the same question, this can be a story idea. If you notice that many people ask the same questions on forums and social networks it may be an idea etc.
3. Write articles that work. No need to reinvent the wheel, trying to find unpublished subjects. Search for subjects that work and return the up to date and adapt them and enrich them with your skills and experience. To find such items, you can use the site Topsy.
4. Write in droves. Some days it is inspired and we want to write and other days not at all. I advise you, when you're inspired to write several articles in advance.
5. Publish the early morning and update the content. Publish your article in the morning to 75% and add parts of the article in the day. It provides freshness and attract more traffic by preventing your communities you have added new content.
6. Time yourself. I spoke in my article on how to be productive. When you write an article, do you fix a period of preparation and time yourself. It helps to motivate, to stay focused and to save precious time.
There are many other techniques to write faster, but you'll most. We will now see how to use your blog and your content to sell online.
6 tips for creating content that sell
A blog is not a sales page. No need to put banners everywhere and to self-promote your products in all your articles. The best way to generate revenue through a blog is to stand out, to prove your expertise ad help users with quality content so they can solve their problems.
7. Know your target. I often say, we can not write for everyone. You will not give the same advice to a blogger to an e-commerce site. So before all things, set your target, get to know and write your content based on it. In blogging, the fact of wanting to eat all the racks does not.
8. Set a USP. You must define what is your value proposition. What type of content you will publish, in what form, how you stand etc. For example, you may decide to make a video blog that only publish tutorials. Or you can create a blog against the current that goes behind the scenes of a business and say things that nobody else unfolds.
9. You can not please everyone. Make sure to create content that interests your readers, not everyone. If, for example, you have decided to publish only articles on advanced SEO strategies, do not try to scrape more readers by creating content for beginners found everywhere.
10. Analyze competition. Look at the blogs of your competitors and see content that work and those that do not work. Content that work are those that have many comments, social sharing and bakclinks.
11. Give to receive. The best way to make revenue with a blog is to give quality advice that you could sell. Do the mistake of keeping all your good advice only for those who pay. Otherwise it will be impossible to convince readers to become customers.
How to turn your readers into fans and become a leader blog
To stand out, have fans and become a leader in your industry you should not be a sheep. You have to say what you think even if the opposite of what all industry experts say. You must have clear opinions and stick to it.
12. Do you assume. To be a leader you must not be afraid to go into the job. You must express your opinion and stick to it. In my case, I say loud and clear that I do advertising on social networks but for me it's the jerk and I do not waste my time on it.
13. Stand out all the time. Make you stand out and provide value in your content (articles, videos, audio, interview, e-books etc). This is a very good way you impose!
14. Unpack your best tips. Stop being afraid to give advice by saying that if you unveil too you will not sell. This is the reverse. The majority of your readers will know your good advice they will not be able to practice without your help. And they will pay for that!
15. What are other experts. As soon as you can feel free to mention other experts in your area in your articles. It shows that you know your market and you know what you're talking.
16. No jargon. Express yourself with simple words that your readers can understand. It is not the fact of using technical words that you will be appreciated by your readers.
17. Argue with examples. When you treat a subject, make sure to show concrete examples that allow your readers to identify with.
18. Share your failures Feel free to share your successes and failures. It shows that you are human and that you are not megalomaniac. Readers need to be identified. A guy who says all he does succeed without making mistakes is not credible!
Let us now go to create a faithful readership that comes regularly on your blog and keep reading your articles.
How to have loyal readers
One of the major problems of the blog is the very short life of products and retention. The lifespan of a blog post is a few hours and the competition is fierce. It is therefore very difficult to maintain its readership that is becoming increasingly volatile.
Here are some tips for you to create a loyal readership that comes up on your blog.
19. Be empathetic. Make sure you understand your readers and give them what they want. The best way is to collect their email. You can also do surveys asking them what they want. Serve you also questions that readers ask you via a contact form, email or on social networks.
20. Look after your introduction. To increase the number of people reading your articles I advise you to take good care of the start of your articles as you would for a sales page. For example you can start your article with a list of 3 or 4 chips well copywriters promises.
21. Share a little about yourself. Readers like to identify and know who they have to do. Feel free to share stories and some aspects of your life while remaining focused on the main content of the article.
22. Ask questions to readers. Feel free to insert several questions in your articles. Ask users what they think of a subject you deal with, if they have already established what you are advocating etc.
23. Route the action. As soon as you can, insert actions to take at the end of your articles and ask readers to share your results.
24. Give resources. At the end of your articles, put links or resources available that can help your readers to act now.
25. Reward your readers. Set up awards for best commentators or for those that come up in your blog. For example, you can offer something to a player by locating it comes every day on your blog with a tool like notify visitors.
26. Surprise them. Always make sure to give readers more than what they expect. You can for example provide a detailed video tutorial that shows how to set up everything you advise in your article.
How to really sell your blog
Write good articles from blogs is far from enough to sell products or services with a blog.
To sell your readers must come back as often as possible in your blog. When they have read enough articles and they will have confidence they are ready to buy your products.
You also need to constantly talk about you to attract new readers and targeted traffic.
Here are 6 strategies to grow your traffic and sales:
27. Collect emails. I have already talked a lot on the blog and I propose a series of free videos on the subject: you do e-mail marketing. Follow my tips to collect a maximum of emails from your readers so that you can contact them so that they come to see your new content.
28. Create a trusting relationship. Send regular e-mails to your readers but without harassing and without falling into the routine. Do not send email every day or every other day. Simply send your emails when you have something really interesting to show.
29. Optimize your articles so that they are shared. Good content is not enough. To increase your social sharing locker you can use social plugins. Readers are required to share content to unlock some.
30. Collect targeted emails. For each category of items, offer readers to give you their email in order to receive specific and complementary content to the article they just read. But do not offer the same content in your categories. If you have written an article on SEO, offer content related to the SEI and not in relation to social media or blogging.
31. Finally, do regular articles guests to reach new readers while building partnerships with other bloggers.