The guest blogging still works great but should not be done in one shot. This is a long-term labor. To achieve real results, you need to publish articles on different blogs every week for several months.
In this article you will discover:
how to prepare a guest blogging campaign that provides concrete results
4 steps to follow to develop your sales through articles guests
the 2 methods to convince the bigger sites in your industry publish your articles
In this article you will discover:
how to prepare a guest blogging campaign that provides concrete results
4 steps to follow to develop your sales through articles guests
the 2 methods to convince the bigger sites in your industry publish your articles
The benefits of guest blogging
The guest blogging course allows you to get some backlinks and visibility but it is far from essential. If you start a blog or you launch a product online, marketing arm will help a lot. This will allow you to communicate quickly as an expert. Indeed, if you publish your content on your own site, very few people will read it.
The guest blogging will let you:
to communicate quickly as an expert in your area
to obtain the first users for your
build relationships with influencers in your industry
to meet future partners
Basically, this will allow you to do in a few months you probably would put 1 or 2 years to develop one. But again, for this to work, there are certain rules to follow and we must be rigorous.
1. How to program a guest blogging campaign over the long term
The guest blogging is a web marketing lever in itself. Therefore, I advise you to approach the campaign term. When you make an Adwords campaign, you set targets, keywords, ads, hours of publication, budget, duration and conversion goals. It is the combination of all these factors provides a good return on investment. It must be the same in guest blogging.
I invite you to do the following:
Set some measurable goals for your campaign guest blogging (number of visitors, number of leads, sales, number of backlinks, partners, etc.)
Determine a consistent rhythm publication
List of topics for articles by category. For example, to my videos formations, I listed the categories of SEO, web marketing, social media, the growth hacking ...
Allocate a budget for your campaign
Set up ways to measure your conversions
Attach your weekly time to analyze your results and adapt your strategy.
The last step is the most important. There are industries that will bring you visitors but no leads and no sales. Others, however, will bring fewer visitors but more targeted. We talk about visitors who register on your newsletter, follow you on social networks and buy your products. It is these visitors need to prioritize.
To measure your results you will have to create conversion goals in Google Analytics. I invite you to subscribe to my newsletter in the sidebar to see how. If you are not comfortable with Google Analytics, you can use a dedicated landing page for blog. For example, with a tool like Leadapges, simply create a landing page then duplicate for each blog you publish articles guests. Then you just have to change the links in your articles. So Leadpages tell you how many visitors from a blog registered in your newsletter. But that does not solve the tracking e-commerce. If you do not know how to set up e-commerce tracking with Google Analytics, consult an expert.
Establish a guest blogging campaign without measuring your results is to me totally unnecessary.
2. How to write your articles to get targeted traffic?
To get targeted traffic with guest blogging, you have to bring value and stand out. It is not enough to publish an article hoping for results. Also, do not say that you will distribute your worst articles on other blogs to keep the best for yours. You must do the opposite. The blogger who publishes your article provides a forum to demonstrate your expertise. Do not take the risk of insult and harm to yourself by releasing low-end content.
To write a good article called, the first thing is to adapt to the readers of the blogger who receives you. That does not mean you have to put aside your personality. It just means you need to adopt a coherent and comprehensible speech by your host drives.
Then you have to bring a lot of value and offer something new that is not found everywhere. Otherwise, no one will notice you. A good way to do this is to do some research on Google to see how you treat the subject is approached by the competition. If everyone goes in the same direction, you have a card to play to stand out. For example, when I talk about email marketing on a blog as a guest, I always say that I prefer to MailChimp and Aweber it is better to have fewer prospects and make retargeting rather than always wanting more leads to shooter automatic messages in bulk. When I talk about guest blogging, I advise to do guest blogging video on Youtube.
I also suggest avoiding the little introductory sentence like "guest article written by". No one will notice you with that. If you can, I advise you to use one of your concrete cases and talk about your product in the article. For example, and if you are in marketing, your article can simply show the actions you have performed to market your product. Of course, the product name will be mentioned many times in the article.
Finally, make sure to bring visitors home indirectly. Just let them know that they will find much more information on your site. But to say "come join my newsletter" ...
3. How to find blogs on which to post?
Find ten blogs that publish is not very complicated. However, finding 20, 40, 60 and over is a different story. But if you want to get real results, we have to take the time to identify a maximum of interesting blogs.
More you vary the blogs on which you publish, the more you narrow your focus and get targeted traffic. This does not mean we should be content to publish a single article on the same blog.
To find blogs, you can use the famous classification ebuzzing but it has its limits and all the world uses it. Also, I advise you to use other approaches.
Find influencers FollowerWonk
I suggest you go to the website of FollowerWonk. Enter your keyword and sort results by social influence score. Go visit the Twitter profiles of influencers you have identified. Then go then visit their website. Then browse the contents to see if your expertise is likely to be of interest lss. If this is the case, note the sites and found the names of their owners in an Excel spreadsheet.
Use BuzzSumo And Topsy
BuzzSumo Topsy and will allow you to find items that made noise compared to a keyword. Analyze the results of a year and rate the sites identified in your Excel spreadsheet.
Use Majestic SEO
MajesticSeo is a SEO software that allows among others to identify the backlinks of your competitors. You can totally use it to identify sites where your competitors have published articles. Simply enter the URL of a site, click on "root domain" and browse through the found backlinks. Then just to visit the blogs to see if there are articles guests.
guest blogging
4. How to convince big blogs to publish your articles
Convincing big blogs to publish your articles is not that complicated if you have good content. More than words, I've prepared a video that shows you how to make a good approach.
Bonus: outsource the writing of your articles guests
You can outsource the writing of your articles guests. It can be very useful if you want to publish 3 per week while continuing to publish a day on your own blog. I made you a video tutorial that shows you how to hire good writers at affordable rates.
The guest blogging course allows you to get some backlinks and visibility but it is far from essential. If you start a blog or you launch a product online, marketing arm will help a lot. This will allow you to communicate quickly as an expert. Indeed, if you publish your content on your own site, very few people will read it.
The guest blogging will let you:
to communicate quickly as an expert in your area
to obtain the first users for your
build relationships with influencers in your industry
to meet future partners
Basically, this will allow you to do in a few months you probably would put 1 or 2 years to develop one. But again, for this to work, there are certain rules to follow and we must be rigorous.
1. How to program a guest blogging campaign over the long term
The guest blogging is a web marketing lever in itself. Therefore, I advise you to approach the campaign term. When you make an Adwords campaign, you set targets, keywords, ads, hours of publication, budget, duration and conversion goals. It is the combination of all these factors provides a good return on investment. It must be the same in guest blogging.
I invite you to do the following:
Set some measurable goals for your campaign guest blogging (number of visitors, number of leads, sales, number of backlinks, partners, etc.)
Determine a consistent rhythm publication
List of topics for articles by category. For example, to my videos formations, I listed the categories of SEO, web marketing, social media, the growth hacking ...
Allocate a budget for your campaign
Set up ways to measure your conversions
Attach your weekly time to analyze your results and adapt your strategy.
The last step is the most important. There are industries that will bring you visitors but no leads and no sales. Others, however, will bring fewer visitors but more targeted. We talk about visitors who register on your newsletter, follow you on social networks and buy your products. It is these visitors need to prioritize.
To measure your results you will have to create conversion goals in Google Analytics. I invite you to subscribe to my newsletter in the sidebar to see how. If you are not comfortable with Google Analytics, you can use a dedicated landing page for blog. For example, with a tool like Leadapges, simply create a landing page then duplicate for each blog you publish articles guests. Then you just have to change the links in your articles. So Leadpages tell you how many visitors from a blog registered in your newsletter. But that does not solve the tracking e-commerce. If you do not know how to set up e-commerce tracking with Google Analytics, consult an expert.
Establish a guest blogging campaign without measuring your results is to me totally unnecessary.
2. How to write your articles to get targeted traffic?
To get targeted traffic with guest blogging, you have to bring value and stand out. It is not enough to publish an article hoping for results. Also, do not say that you will distribute your worst articles on other blogs to keep the best for yours. You must do the opposite. The blogger who publishes your article provides a forum to demonstrate your expertise. Do not take the risk of insult and harm to yourself by releasing low-end content.
To write a good article called, the first thing is to adapt to the readers of the blogger who receives you. That does not mean you have to put aside your personality. It just means you need to adopt a coherent and comprehensible speech by your host drives.
Then you have to bring a lot of value and offer something new that is not found everywhere. Otherwise, no one will notice you. A good way to do this is to do some research on Google to see how you treat the subject is approached by the competition. If everyone goes in the same direction, you have a card to play to stand out. For example, when I talk about email marketing on a blog as a guest, I always say that I prefer to MailChimp and Aweber it is better to have fewer prospects and make retargeting rather than always wanting more leads to shooter automatic messages in bulk. When I talk about guest blogging, I advise to do guest blogging video on Youtube.
I also suggest avoiding the little introductory sentence like "guest article written by". No one will notice you with that. If you can, I advise you to use one of your concrete cases and talk about your product in the article. For example, and if you are in marketing, your article can simply show the actions you have performed to market your product. Of course, the product name will be mentioned many times in the article.
Finally, make sure to bring visitors home indirectly. Just let them know that they will find much more information on your site. But to say "come join my newsletter" ...
3. How to find blogs on which to post?
Find ten blogs that publish is not very complicated. However, finding 20, 40, 60 and over is a different story. But if you want to get real results, we have to take the time to identify a maximum of interesting blogs.
More you vary the blogs on which you publish, the more you narrow your focus and get targeted traffic. This does not mean we should be content to publish a single article on the same blog.
To find blogs, you can use the famous classification ebuzzing but it has its limits and all the world uses it. Also, I advise you to use other approaches.
Find influencers FollowerWonk
I suggest you go to the website of FollowerWonk. Enter your keyword and sort results by social influence score. Go visit the Twitter profiles of influencers you have identified. Then go then visit their website. Then browse the contents to see if your expertise is likely to be of interest lss. If this is the case, note the sites and found the names of their owners in an Excel spreadsheet.
Use BuzzSumo And Topsy
BuzzSumo Topsy and will allow you to find items that made noise compared to a keyword. Analyze the results of a year and rate the sites identified in your Excel spreadsheet.
Use Majestic SEO
MajesticSeo is a SEO software that allows among others to identify the backlinks of your competitors. You can totally use it to identify sites where your competitors have published articles. Simply enter the URL of a site, click on "root domain" and browse through the found backlinks. Then just to visit the blogs to see if there are articles guests.
guest blogging
4. How to convince big blogs to publish your articles
Convincing big blogs to publish your articles is not that complicated if you have good content. More than words, I've prepared a video that shows you how to make a good approach.
Bonus: outsource the writing of your articles guests
You can outsource the writing of your articles guests. It can be very useful if you want to publish 3 per week while continuing to publish a day on your own blog. I made you a video tutorial that shows you how to hire good writers at affordable rates.
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