There are various social media strategies, and we will focus on techniques to combine social media and SEO. The purpose of this article is to show you how to get more social shares and backlinks to attract targeted traffic.
By reading this article you will learn:
4 ways to double your shares on social networks while getting more traffic
how you can turn one of your articles in another format and increase your number of visitors by 18% (in the day)
I'm not a fan of social networks but in terms of business, the facts are there: we must use them. Social divisions have several advantages:
they are considered by Google. Some SEOs will even say that a good social sharing (from an influential person) is well worth a backlink
they give you the reputation and credibility. As soon as you pass the 50 shares, we say that the article is worth reading
It allows you to talk and draw targeted web traffic
By reading this article you will learn:
4 ways to double your shares on social networks while getting more traffic
how you can turn one of your articles in another format and increase your number of visitors by 18% (in the day)
I'm not a fan of social networks but in terms of business, the facts are there: we must use them. Social divisions have several advantages:
they are considered by Google. Some SEOs will even say that a good social sharing (from an influential person) is well worth a backlink
they give you the reputation and credibility. As soon as you pass the 50 shares, we say that the article is worth reading
It allows you to talk and draw targeted web traffic
Ok, let's start by seeing the technique to double your social divisions while getting more traffic and more backlinks.
1. Make or recycle your content
This technique takes a little time and you must not use it for all your articles. Made simply for your type of products bulleted or numbers. And, choose your fund products that really add value.
Put simply you will transform your items in 5 formats:
Powerpoint type presentations
video
E-book
infographics
audio
Then, when that is done, you will perform the following tasks:
Upload your PowerPoint presentation on a site like SlideShare
Upload your video on platforms like YouTube and Dailymotion
Upload your e-book on a platform like Scribd.com
Upload your audio on Itunes and others.
The benefits are many. Already you get 4 backlinks, one per platform. In addition, you get more visibility. Finally, many people will share your presentations via tools like scoop.it or use the embed code to insert your presentations on their site.
This is an example of what happens with one of my articles. I wrote an article about 100 factors considered by Google for SEO.
I simply to make an e-book and a Powerpoint presentation type.
Article transformed in e-book format.
referencement guide
The article turned into a Powerpoint presentation on SlideShare Type slideshare
And it works. In my Google Analytics account, I can see that slideshare presentation gave me 18% of new visitors the 1st week of publication. Not bad!
2. Generate embed code
Platforms like Scribd and Slideshare already provide embed codes so that other sites can incorporate your presentations. But this is not the case if you create infographics. You might get away with leaving a mere social share buttons but you'll have much more sharing and traffic by creating your own embed code.
So whatever you do create your graphics by a graphic unearthed on odesk.com or you generate yourself with tools like visua.ly, it will create an embed code. To do this you can use a WordPress plugin like Embed Code Generator.
In this code you can specify the url to share the source of computer graphics (yoursite) etc. It will get you good visibility and many shares. The graphics are part of the most shared on social networking elements.
3. Force the social sharing of your content
This technique is different from others because of forcing users to share content they want to see it fully. To do this we use social locker plugins.
Simply choose the part of your article you want to protect. Then you place the blocking plugin code between the beginning and the end of the article to share. Internet users will click on a share button Facebook, Twitter or Google to access more content.
Example of intelligent use.
I can not install this type of plugin in my articles. I do it in my free videos.
example:
a user registers on my blog and receive 3 free videos
Directly after registering it happens on a page with the first video.
Under the first video is told he can immediately access a new video if he clicks on a social sharing button. As soon as he clicks the video is displayed. Of course, this is one of my landing pages with registration form that is shared.
Social locker
By doing so, you not only increase your social divisions but in addition, you get more targeted prospects to your mailing list.
4. A shares against cash
In fact there is not money. This technique is widely used in Growth hacking. If you have a free and a paid it works very well.
You will tell your members that they can access more premium features of your offer if they make a social sharing. It's as simple as that.
To be truly effective I suggest you create a dedicated landing page. That is to say that people who click on the link that was shared arrive on a particular page and not on your home page.
1. Make or recycle your content
This technique takes a little time and you must not use it for all your articles. Made simply for your type of products bulleted or numbers. And, choose your fund products that really add value.
Put simply you will transform your items in 5 formats:
Powerpoint type presentations
video
E-book
infographics
audio
Then, when that is done, you will perform the following tasks:
Upload your PowerPoint presentation on a site like SlideShare
Upload your video on platforms like YouTube and Dailymotion
Upload your e-book on a platform like Scribd.com
Upload your audio on Itunes and others.
The benefits are many. Already you get 4 backlinks, one per platform. In addition, you get more visibility. Finally, many people will share your presentations via tools like scoop.it or use the embed code to insert your presentations on their site.
This is an example of what happens with one of my articles. I wrote an article about 100 factors considered by Google for SEO.
I simply to make an e-book and a Powerpoint presentation type.
Article transformed in e-book format.
referencement guide
The article turned into a Powerpoint presentation on SlideShare Type slideshare
And it works. In my Google Analytics account, I can see that slideshare presentation gave me 18% of new visitors the 1st week of publication. Not bad!
2. Generate embed code
Platforms like Scribd and Slideshare already provide embed codes so that other sites can incorporate your presentations. But this is not the case if you create infographics. You might get away with leaving a mere social share buttons but you'll have much more sharing and traffic by creating your own embed code.
So whatever you do create your graphics by a graphic unearthed on odesk.com or you generate yourself with tools like visua.ly, it will create an embed code. To do this you can use a WordPress plugin like Embed Code Generator.
In this code you can specify the url to share the source of computer graphics (yoursite) etc. It will get you good visibility and many shares. The graphics are part of the most shared on social networking elements.
3. Force the social sharing of your content
This technique is different from others because of forcing users to share content they want to see it fully. To do this we use social locker plugins.
Simply choose the part of your article you want to protect. Then you place the blocking plugin code between the beginning and the end of the article to share. Internet users will click on a share button Facebook, Twitter or Google to access more content.
Example of intelligent use.
I can not install this type of plugin in my articles. I do it in my free videos.
example:
a user registers on my blog and receive 3 free videos
Directly after registering it happens on a page with the first video.
Under the first video is told he can immediately access a new video if he clicks on a social sharing button. As soon as he clicks the video is displayed. Of course, this is one of my landing pages with registration form that is shared.
Social locker
By doing so, you not only increase your social divisions but in addition, you get more targeted prospects to your mailing list.
4. A shares against cash
In fact there is not money. This technique is widely used in Growth hacking. If you have a free and a paid it works very well.
You will tell your members that they can access more premium features of your offer if they make a social sharing. It's as simple as that.
To be truly effective I suggest you create a dedicated landing page. That is to say that people who click on the link that was shared arrive on a particular page and not on your home page.