We'll see how find thousands of targeted leads for free, without advertising partnership to launch a new product. When you want to create a prospect list, nothing beats a targeted e-mail file. The problem is that a targeted lead is expensive when you are interested in online advertising. CPCs are soaring on Adwords, Facebook is not designed for B2B and I find the rates offered by Twitter Really disproportionate.
So I will introduce two email marketing that will allow you to get thousands of targeted leads for free. So we'll see:
So I will introduce two email marketing that will allow you to get thousands of targeted leads for free. So we'll see:
How to get your first 2,000 targeted leads in 72 hours
The method to be sure that your mail is sent to a decision maker
The technique to be sure that your emails reach their destination
How to write your email and create any page to get very good conversion rate
I decided to implement these hacks to the launch of a new product aimed at marketing managers and startups patterns. I already have some contacts but I knew for a fact that this type of profiles represented a small part of my prospect list. He had to find a quick way to speak to the right people at lower cost.
1. Find the emails of decision makers
The first step is to identify the sources of prospects. Concretely, or is it that I can find a comprehensive list of targeted prospects relative to my product? Ideally it is to find a site, a sort of directory that draws up a list of websites of your targets. In my case, these are all sites and directories that list of startups and French e-commerce website. Then I also had to find the e-mail marketing managers of these companies. Indeed, it is they who are able to make the decision to buy my product because they are the first to use it.
Of course, I will use Linkedin. This is the best place to find decision makers by position and company. I will come back to show you how to identify the right people and find their email.
Then I had to find sites that list startups. I found several and there are certainly others. I have listed:
Fundme
The digital factory
MyFrenchStartup
The startups directory Presse Citron
2. Find the emails of decision makers
I now have the material to move to Step 2 of finding the emails of decision makers of these companies. I will first try to recover emails on Linkedin. Then I will use the startups file I found.
How to recover emails on Linkedin
To make this work, I asked my developer to create me a scraper homemade. That said, you can use online tools to retrieve email from this social network. Just do some research.
Here's what to do:
enter a keyword on Linkedin: eg "Marketing Director"
refine the search based on your choice as the country, the industry etc.
click an "add" button you as soon as a prospect seems interesting to try to get his e-mail
Our tool scans all the information collected on Linkedin. It will then generate combinations of e-mails based on the name, first name and company. Then we use Briterverify to ensure that the email is. It is possible to go further and get more information about the found email. For example you can use this API to obtain information on social networks from an email.
How to recover emails from startup directories.
For this step, we will use a tool that automates the search for email. Step 1 gave us a list of companies but each directory does not work the same way. On some of them, just go to the company profile page to identify his email. For others, only the website is listed. In this case, you must go to each site to identify an e-mail.
Of course, we will not do this work manually. Again, you can do develop a custom scraper. Or you can buy LinkAssistant. Just give your URLs to the tool and will scan every page of every site until it finds an email.
Unlike the technique using Linkedin, this one is less targeted. Indeed, in most cases you will find general emails But, if your email is targeted, if you use the step below, it does not matter.
How do I get email from a decision maker?
The goal is to get the email of a person interested in your product and likely to buy it. This is not the secretary or assistant who will take the decision.
There is a simple technique is to simply send an e-mail to be linked with a decision maker. And the best way is to propose a partnership or a request for information. Just send an e-mail saying that you want to be linked with the marketing manager of the company to propose a partnership ...
3. Create an email and landing page
It would be a shame to reduce your efforts to nothing with bad email and untargeted landing page. With steps 1 and 2 you know your target. It is therefore necessary to address it intelligently.
First, treat the title and body of your email. Remember that your prospects do not know you and are not individuals. At this point, you are in contact, not in sales. Talk to your prospects with jargon they used to hear. Similarly, if you are talking to startups patterns, you usually identified their problems.
In your email, I suggest you to insert a link that leads to a landing page dedicated, not directly on your site and especially not to a product overview page. Leads must get to know you. I advise you to buy a dedicated domain name in connection with your target. As to the landing page, I invite you to use case studies, videos and anything that can show your prospects that you have solutions to their problems. Finally, at the call to action button, I suggest you invite to a webinar or something like that.
Of course, you have to do AB testing. Do not send the first email to all identified prospects. This would be the best way to grill your file.
4. Sending e-mails
To send your e-mails, avoid email marketing software MailChimp type because you can not send without double optin email. Prefer using solutions like Mailjet.
Then, in addition to AB test and verify the validity of e-mail, do not send emails in one go. It would be a shame to grill your email after many put in spam. A file of 2,000 emails, I advise you to do 10 mailings.
In conclusion, this method allows to automate some of the work and the key is segmentation. It is therefore vital to take the time to create e-mails and landing page customized to your target. If you aim startups, you will even perform a simple interest segmentation between those that are mobile and those full web.
The method to be sure that your mail is sent to a decision maker
The technique to be sure that your emails reach their destination
How to write your email and create any page to get very good conversion rate
I decided to implement these hacks to the launch of a new product aimed at marketing managers and startups patterns. I already have some contacts but I knew for a fact that this type of profiles represented a small part of my prospect list. He had to find a quick way to speak to the right people at lower cost.
1. Find the emails of decision makers
The first step is to identify the sources of prospects. Concretely, or is it that I can find a comprehensive list of targeted prospects relative to my product? Ideally it is to find a site, a sort of directory that draws up a list of websites of your targets. In my case, these are all sites and directories that list of startups and French e-commerce website. Then I also had to find the e-mail marketing managers of these companies. Indeed, it is they who are able to make the decision to buy my product because they are the first to use it.
Of course, I will use Linkedin. This is the best place to find decision makers by position and company. I will come back to show you how to identify the right people and find their email.
Then I had to find sites that list startups. I found several and there are certainly others. I have listed:
Fundme
The digital factory
MyFrenchStartup
The startups directory Presse Citron
2. Find the emails of decision makers
I now have the material to move to Step 2 of finding the emails of decision makers of these companies. I will first try to recover emails on Linkedin. Then I will use the startups file I found.
How to recover emails on Linkedin
To make this work, I asked my developer to create me a scraper homemade. That said, you can use online tools to retrieve email from this social network. Just do some research.
Here's what to do:
enter a keyword on Linkedin: eg "Marketing Director"
refine the search based on your choice as the country, the industry etc.
click an "add" button you as soon as a prospect seems interesting to try to get his e-mail
Our tool scans all the information collected on Linkedin. It will then generate combinations of e-mails based on the name, first name and company. Then we use Briterverify to ensure that the email is. It is possible to go further and get more information about the found email. For example you can use this API to obtain information on social networks from an email.
How to recover emails from startup directories.
For this step, we will use a tool that automates the search for email. Step 1 gave us a list of companies but each directory does not work the same way. On some of them, just go to the company profile page to identify his email. For others, only the website is listed. In this case, you must go to each site to identify an e-mail.
Of course, we will not do this work manually. Again, you can do develop a custom scraper. Or you can buy LinkAssistant. Just give your URLs to the tool and will scan every page of every site until it finds an email.
Unlike the technique using Linkedin, this one is less targeted. Indeed, in most cases you will find general emails But, if your email is targeted, if you use the step below, it does not matter.
How do I get email from a decision maker?
The goal is to get the email of a person interested in your product and likely to buy it. This is not the secretary or assistant who will take the decision.
There is a simple technique is to simply send an e-mail to be linked with a decision maker. And the best way is to propose a partnership or a request for information. Just send an e-mail saying that you want to be linked with the marketing manager of the company to propose a partnership ...
3. Create an email and landing page
It would be a shame to reduce your efforts to nothing with bad email and untargeted landing page. With steps 1 and 2 you know your target. It is therefore necessary to address it intelligently.
First, treat the title and body of your email. Remember that your prospects do not know you and are not individuals. At this point, you are in contact, not in sales. Talk to your prospects with jargon they used to hear. Similarly, if you are talking to startups patterns, you usually identified their problems.
In your email, I suggest you to insert a link that leads to a landing page dedicated, not directly on your site and especially not to a product overview page. Leads must get to know you. I advise you to buy a dedicated domain name in connection with your target. As to the landing page, I invite you to use case studies, videos and anything that can show your prospects that you have solutions to their problems. Finally, at the call to action button, I suggest you invite to a webinar or something like that.
Of course, you have to do AB testing. Do not send the first email to all identified prospects. This would be the best way to grill your file.
4. Sending e-mails
To send your e-mails, avoid email marketing software MailChimp type because you can not send without double optin email. Prefer using solutions like Mailjet.
Then, in addition to AB test and verify the validity of e-mail, do not send emails in one go. It would be a shame to grill your email after many put in spam. A file of 2,000 emails, I advise you to do 10 mailings.
In conclusion, this method allows to automate some of the work and the key is segmentation. It is therefore vital to take the time to create e-mails and landing page customized to your target. If you aim startups, you will even perform a simple interest segmentation between those that are mobile and those full web.
RSS Feed