Busniesses that have an e-commerce Web site often have many questions about their web presence, and, with the ultimate goal to increase sales and brand awareness, which is justified. One of the most common questions among those asked is: "How can I attract more traffic to my website?"
Well it's not easy because you have to put some effort all the same, but here are 7 ways that will help you attract traffic to your ecommerce site.
1. Create opportunities for your personas
Do you need to change your current offerings? Well maybe not! The first question to ask is "Do you know your personas or your ideal customers? "If you do not, it's time to get started since persona stands for direction. Indeed, personas help you identify where your ideals consumers spend most of their time on the Internet. Thus, you will be able to position yourself in the right places to reach the right way.
For example, say you have your product user guide offering. This will be put forward on a landing page where you can, in addition to attracting your personas, gather information about your visitors to find out which really will turn into leads, then consumers.
So, if you created your offers to suit your personas, no need to restart your offers. If, against, this is not the case, you should change your offers in order to attract the right consumers in order to convert them into leads. On a Web site, we do not want only traffic, we want the right traffic. You must go for visitors who will be conducive to become a lead and a consumer.
Well it's not easy because you have to put some effort all the same, but here are 7 ways that will help you attract traffic to your ecommerce site.
1. Create opportunities for your personas
Do you need to change your current offerings? Well maybe not! The first question to ask is "Do you know your personas or your ideal customers? "If you do not, it's time to get started since persona stands for direction. Indeed, personas help you identify where your ideals consumers spend most of their time on the Internet. Thus, you will be able to position yourself in the right places to reach the right way.
For example, say you have your product user guide offering. This will be put forward on a landing page where you can, in addition to attracting your personas, gather information about your visitors to find out which really will turn into leads, then consumers.
So, if you created your offers to suit your personas, no need to restart your offers. If, against, this is not the case, you should change your offers in order to attract the right consumers in order to convert them into leads. On a Web site, we do not want only traffic, we want the right traffic. You must go for visitors who will be conducive to become a lead and a consumer.
2. Create a blog
Another way to attract quality traffic to your website is to create a blog and supply of relevant content for your personas. Indeed, a strategy of Inbound Marketing starts with a good blog. This is one of the best ways to attract new visitors to your website.
Thus, you need to create educational content that will speak to your personas and to meet their various issues. As mentioned in my article, "Why does your mother is the only one to read your blog? "Each blog entry is a different page online. So you will have more pages, the more you found on search engines, the more you will be shared on social media and the longer you have incoming links from other websites and blogs.
3. Post on other blogs
This is a fairly known method that is called in English "guest blogging". The principle is simple: write the content on another blog that his in order to increase the scope of its own blog or website. The article that you write for the blog hosting will be signed by you and the information about your company or your blog will appear so that readers can visit your site. It should be noted that it is important to join blogs that are in the same industry or have the same personas you.
In addition, there are several advantages to doing guest blogging, namely:
Increase your visibility;
Increase the reach of your blog posts since you will be more than one to share;
Improve the SEO of your blog articles.
Overall, it is a good practice to attract quality traffic to your website and become an important influencer in your industry.
4. SEO optimization of your website
It is important to optimize your website often to appear naturally on the search engines and thus fetch a natural traffic to your website. Here, we talk about:
Meta description;
Meta title;
Main keyword of the page;
Custom URL;
ALT tags for images;
redirects;
Optimized web content.
5. Marketing email
The fact of sending newsletters or automatic and customized emails to your subscribers or consumers is a great way to attract traffic to your website. Indeed, in your newsletters, your thank you email, your order confirmation emails, etc. you can easily include links to various pages on your website that are relevant to your target. For example, in a newsletter, you could put a link to the content of your latest blog post in order to lead your persona to relevant content that will join and which led him to go on your next website to buy, who knows. Otherwise, in order confirmation email, you could put a link to related articles that might also interest the buyer in order to bring the buyer on the site. This is certainly a recurring visitor, but still, this is traffic on your website. In addition, this recurring visitor is more conducive to shopping than other visitors because already like your brand.
For example, recently I make a purchase on the website of the shop 1861. Following this purchase, I received a share of the company satisfaction survey to find out what email I thought the product purchased. At the bottom of this email, the company has links to the best rated products to make me return to their Web site, which is very well thought out.
6. promotions and competitions
A good way to bring traffic to your website is by doing promotions or contests. Most of the time, these tactics represent traffic generators, if I may say so, since people are challenged by anything that can help them save money or prizes. So if you have promotions and competitions to your website and that you promote your social media, blog and your newsletter, there is a safe bet that traffic to your website increase. What is good with a promotion, for example, a coupon, and a contest is that you will be able to pick up information about your visitors to find out if it is indeed your personas. How? By having them fill out a registration form in the Contest or a form in order to receive the promotional coupon. A tactic that can be very profitable for you!
For example, Aldo has created a contest on its website and puts forward on social networks, so to bring traffic to the contest page. Once you enter the contest, there are several links to take you to the website to browse their many product pages, as you can see in this picture.
7. Be present on the good social media
It is very important to be present on all relevant social media to your personas and your business. Thus, you need to validate social media that reach the higher your personas in order to be in the right places. If your company operates in the B2B field, it would be appropriate to be on LinkedIn, Facebook and Twitter. If your company operates in the food rather B2C area, it would be more appropriate to be on Facebook, Twitter, Pinterest, and Instagram.
Another way to attract quality traffic to your website is to create a blog and supply of relevant content for your personas. Indeed, a strategy of Inbound Marketing starts with a good blog. This is one of the best ways to attract new visitors to your website.
Thus, you need to create educational content that will speak to your personas and to meet their various issues. As mentioned in my article, "Why does your mother is the only one to read your blog? "Each blog entry is a different page online. So you will have more pages, the more you found on search engines, the more you will be shared on social media and the longer you have incoming links from other websites and blogs.
3. Post on other blogs
This is a fairly known method that is called in English "guest blogging". The principle is simple: write the content on another blog that his in order to increase the scope of its own blog or website. The article that you write for the blog hosting will be signed by you and the information about your company or your blog will appear so that readers can visit your site. It should be noted that it is important to join blogs that are in the same industry or have the same personas you.
In addition, there are several advantages to doing guest blogging, namely:
Increase your visibility;
Increase the reach of your blog posts since you will be more than one to share;
Improve the SEO of your blog articles.
Overall, it is a good practice to attract quality traffic to your website and become an important influencer in your industry.
4. SEO optimization of your website
It is important to optimize your website often to appear naturally on the search engines and thus fetch a natural traffic to your website. Here, we talk about:
Meta description;
Meta title;
Main keyword of the page;
Custom URL;
ALT tags for images;
redirects;
Optimized web content.
5. Marketing email
The fact of sending newsletters or automatic and customized emails to your subscribers or consumers is a great way to attract traffic to your website. Indeed, in your newsletters, your thank you email, your order confirmation emails, etc. you can easily include links to various pages on your website that are relevant to your target. For example, in a newsletter, you could put a link to the content of your latest blog post in order to lead your persona to relevant content that will join and which led him to go on your next website to buy, who knows. Otherwise, in order confirmation email, you could put a link to related articles that might also interest the buyer in order to bring the buyer on the site. This is certainly a recurring visitor, but still, this is traffic on your website. In addition, this recurring visitor is more conducive to shopping than other visitors because already like your brand.
For example, recently I make a purchase on the website of the shop 1861. Following this purchase, I received a share of the company satisfaction survey to find out what email I thought the product purchased. At the bottom of this email, the company has links to the best rated products to make me return to their Web site, which is very well thought out.
6. promotions and competitions
A good way to bring traffic to your website is by doing promotions or contests. Most of the time, these tactics represent traffic generators, if I may say so, since people are challenged by anything that can help them save money or prizes. So if you have promotions and competitions to your website and that you promote your social media, blog and your newsletter, there is a safe bet that traffic to your website increase. What is good with a promotion, for example, a coupon, and a contest is that you will be able to pick up information about your visitors to find out if it is indeed your personas. How? By having them fill out a registration form in the Contest or a form in order to receive the promotional coupon. A tactic that can be very profitable for you!
For example, Aldo has created a contest on its website and puts forward on social networks, so to bring traffic to the contest page. Once you enter the contest, there are several links to take you to the website to browse their many product pages, as you can see in this picture.
7. Be present on the good social media
It is very important to be present on all relevant social media to your personas and your business. Thus, you need to validate social media that reach the higher your personas in order to be in the right places. If your company operates in the B2B field, it would be appropriate to be on LinkedIn, Facebook and Twitter. If your company operates in the food rather B2C area, it would be more appropriate to be on Facebook, Twitter, Pinterest, and Instagram.