Why do you believe that when one is looking into Google you do not often see the contents of the early 2000s that ranks on the first page? That content is often new and fresh?
A website that is posted without ever being modified and updated again eventually disappear from Google to be overtaken by new modern websites with the latest information and news. Certainly, the redesign of the website allows for this update, but often it only occurs every year or 2 years and it is also important to update the content regularly. "Freshness" of the content on a web site, that is to say, the frequency with which it is changed, updated and / or maintained, Google is an important indicator of the quality and relevance of website.
The web is evolving at breakneck speed. Your business website is your virtual business, and as your local physical it must be maintained, renovated and updated. Why Google rank a shabby website on the first page that does not even care to be updated for the users?
A website that is posted without ever being modified and updated again eventually disappear from Google to be overtaken by new modern websites with the latest information and news. Certainly, the redesign of the website allows for this update, but often it only occurs every year or 2 years and it is also important to update the content regularly. "Freshness" of the content on a web site, that is to say, the frequency with which it is changed, updated and / or maintained, Google is an important indicator of the quality and relevance of website.
The web is evolving at breakneck speed. Your business website is your virtual business, and as your local physical it must be maintained, renovated and updated. Why Google rank a shabby website on the first page that does not even care to be updated for the users?
Items are easily shared on social media
We are now in the era of social web sharing. These are becoming more important in the lives of both the elderly than the young. During the recent Google algorithm change, social signals, ie the interaction between your website with social media platform, have become much more important. It is now clear that an article or other content that has many social sharing will rank much better in Google than a similar content without this signal.
For more information on this subject you can read the article about how social cues can improve web ranking.
Establish yourself as an authority in your sphere of activity
Write articles on the area of expertise of your company is a good way to establish yourself as an authority in your field in the eyes of potential customers.
An example will better illustrate the situation. I am someone who has back problems and I want a solution. Then I type "Back Pain" in Google. I came across the website of a chiropractor in my city and he has written an article about the various back pain and how chiropractic treatment can help solve these ills. In reading the article I find interesting, relevant and quality and that the person who wrote it seems to master the subject. What will happen next? This person will become an authority in the sphere of physical ailments and symptoms and it is very likely that I recommend, I return to its website as a reference and I make use of his services if I needed someone to treat my backache.
Demonstrate expertise and knowledge can be a very good indirect way to gain the trust of customers seeking information on potential services or products. And Articles allow precisely to demonstrate its expertise and knowledge and to approach the issue from a completely different angle.
Very inexpensive compared to other forms of promotions
Web writing, if it is done well, that is to say, with quality content that is relevant to users and also that is optimized for the search engines, can be a strong material inexpensive in comparison other advertising costs by more traditional means.
With less than $ 80 or 2 or 3 hours of your time, you can get a quality article that has between 500 and 1,000 words and is optimized for search engines and interesting to users. This article could bring you hundreds or even thousands of visitors each year and possibly convert some of them into clients. You would get as much visibility. Think about how much it would cost to have a comparatively ad in the newspaper, on television or send papers promotions in the mail!
For sure the cost of the promotion with web copywriting is less than that of many traditional advertising mediums. It is important to prepare well for maximum return.
Content is king and it will continue for a long time!
Well, I hope this article has helped you understand the importance and the value for a company to write more content for their website. The website is your virtual business. The important thing is to take action and not just let this achievement as a good idea without practical application.
We are now in the era of social web sharing. These are becoming more important in the lives of both the elderly than the young. During the recent Google algorithm change, social signals, ie the interaction between your website with social media platform, have become much more important. It is now clear that an article or other content that has many social sharing will rank much better in Google than a similar content without this signal.
For more information on this subject you can read the article about how social cues can improve web ranking.
Establish yourself as an authority in your sphere of activity
Write articles on the area of expertise of your company is a good way to establish yourself as an authority in your field in the eyes of potential customers.
An example will better illustrate the situation. I am someone who has back problems and I want a solution. Then I type "Back Pain" in Google. I came across the website of a chiropractor in my city and he has written an article about the various back pain and how chiropractic treatment can help solve these ills. In reading the article I find interesting, relevant and quality and that the person who wrote it seems to master the subject. What will happen next? This person will become an authority in the sphere of physical ailments and symptoms and it is very likely that I recommend, I return to its website as a reference and I make use of his services if I needed someone to treat my backache.
Demonstrate expertise and knowledge can be a very good indirect way to gain the trust of customers seeking information on potential services or products. And Articles allow precisely to demonstrate its expertise and knowledge and to approach the issue from a completely different angle.
Very inexpensive compared to other forms of promotions
Web writing, if it is done well, that is to say, with quality content that is relevant to users and also that is optimized for the search engines, can be a strong material inexpensive in comparison other advertising costs by more traditional means.
With less than $ 80 or 2 or 3 hours of your time, you can get a quality article that has between 500 and 1,000 words and is optimized for search engines and interesting to users. This article could bring you hundreds or even thousands of visitors each year and possibly convert some of them into clients. You would get as much visibility. Think about how much it would cost to have a comparatively ad in the newspaper, on television or send papers promotions in the mail!
For sure the cost of the promotion with web copywriting is less than that of many traditional advertising mediums. It is important to prepare well for maximum return.
Content is king and it will continue for a long time!
Well, I hope this article has helped you understand the importance and the value for a company to write more content for their website. The website is your virtual business. The important thing is to take action and not just let this achievement as a good idea without practical application.