The blog is a web marketing tool that has similar objectives to those of a presence on social networks, reputation, visibility, dialogue.
Blog: more profitable and sustainable social networks
If you are an entrepreneur, I recommend you spend 75% of your reputation online efforts to your blog and 25% to your presence on the networks. Here is why.
For your strategy
Define the objectives of a blog is easier than to define a strategy of presence on social networks. Not always easy, indeed, to balance your strategy and that of a network whose aim is above all to earn money or to please its investors.
Blog: more profitable and sustainable social networks
If you are an entrepreneur, I recommend you spend 75% of your reputation online efforts to your blog and 25% to your presence on the networks. Here is why.
For your strategy
Define the objectives of a blog is easier than to define a strategy of presence on social networks. Not always easy, indeed, to balance your strategy and that of a network whose aim is above all to earn money or to please its investors.
Here are 7 reasons to create a blog:
Proving expertise
Share the passion for its products
Interact with customers
Convey a message
Unite the community
Humanize his company
Share his experience
For your image
The blog gives credibility to you and makes you "stand out"
The appearance of the blog is to your image unlike the networks that modify the presentation of your content as they wish
The blog gives directly from the reputation of your brand (it carries your logo and a link to your website)
If you have your blog hosted at the same address that your website (eg www.monsite.com/blog), part of the blog's reputation reflects directly on your site.
For the quality of the information
The blog allows you to publish detailed information, illustrated with links and pictures
The blog is divided into themes (especially if you followed the formation of Amaranth!)
There are no ads that pollutes your blog.
For the visibility of your information
The blog content is (very good) referenced in the search engines. This listing is automatic and requires no effort (as long as you practice SEO "prudent man").
The blog can be followed "remote", via RSS and monitoring tools (Feedly, Scoop-thing). A Facebook page can not be followed ... on Facebook.
You can send a player to a particular article on your blog. It is much more complicated to make a link to a Facebook status or to a particular tweet (if you are not expert).
For the sustainability of your information
The blog content is "at home" (not in Mark Z. or from Google+)
The information on the blog remains visible several weeks on your homepage, visibility of status on networks is highly ephemeral
The blog allows the internal search to find old articles. Try a few to find a Facebook status posted there only 2 months.
The blog of SEO is durable.
Social networks: the drum of your blog
Today, Internet users spend more time on social networks than surfing. So they have more time to go see if your website offers something new (unless they use good monitoring tools, but that's another story ...).
To "push" your articles to your readers, so it is necessary to use social networks as "drum" of your blog!
Conclusion:
A blog certainly demand creation efforts, documentation, drafting but these efforts are largely successful in the long term. Once your article is published, visibility is ensured. The networks, however, require a daily presence, for a return on investment random and fleeting. So rather than give in to the lure of Facebook, Twitter, Google+ & co, back to the good old blog!
Proving expertise
Share the passion for its products
Interact with customers
Convey a message
Unite the community
Humanize his company
Share his experience
For your image
The blog gives credibility to you and makes you "stand out"
The appearance of the blog is to your image unlike the networks that modify the presentation of your content as they wish
The blog gives directly from the reputation of your brand (it carries your logo and a link to your website)
If you have your blog hosted at the same address that your website (eg www.monsite.com/blog), part of the blog's reputation reflects directly on your site.
For the quality of the information
The blog allows you to publish detailed information, illustrated with links and pictures
The blog is divided into themes (especially if you followed the formation of Amaranth!)
There are no ads that pollutes your blog.
For the visibility of your information
The blog content is (very good) referenced in the search engines. This listing is automatic and requires no effort (as long as you practice SEO "prudent man").
The blog can be followed "remote", via RSS and monitoring tools (Feedly, Scoop-thing). A Facebook page can not be followed ... on Facebook.
You can send a player to a particular article on your blog. It is much more complicated to make a link to a Facebook status or to a particular tweet (if you are not expert).
For the sustainability of your information
The blog content is "at home" (not in Mark Z. or from Google+)
The information on the blog remains visible several weeks on your homepage, visibility of status on networks is highly ephemeral
The blog allows the internal search to find old articles. Try a few to find a Facebook status posted there only 2 months.
The blog of SEO is durable.
Social networks: the drum of your blog
Today, Internet users spend more time on social networks than surfing. So they have more time to go see if your website offers something new (unless they use good monitoring tools, but that's another story ...).
To "push" your articles to your readers, so it is necessary to use social networks as "drum" of your blog!
Conclusion:
A blog certainly demand creation efforts, documentation, drafting but these efforts are largely successful in the long term. Once your article is published, visibility is ensured. The networks, however, require a daily presence, for a return on investment random and fleeting. So rather than give in to the lure of Facebook, Twitter, Google+ & co, back to the good old blog!
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