If you have a blog well referenced, it is possible that you may eventually approached (s) "links buyers."
Paid link (fictitious example)
Buying links is a practice that aims to artificially boost SEO by bypassing more or less subtle rules issued by the industry leader, namely Google. Warning, the risks are large, and the ethics of this practice is questionable.
Paid link (fictitious example)
Buying links is a practice that aims to artificially boost SEO by bypassing more or less subtle rules issued by the industry leader, namely Google. Warning, the risks are large, and the ethics of this practice is questionable.
What are the links?
The "backlinks" (links to a site) are a factor more important in determining the ranking of Google (and also other search engines).
To improve the ranking of a site, the "backlinks" should ideally:
come from sites covering the same theme
be in the "heart" of the content (not bottom of the page or on the "links")
have a label (text underlined and clickable) containing the keywords of the target page
For example, if in the middle of an article on my blog gardening, talking about the recovery of rainwater, I put a link to a manufacturer of irrigation pipes is BINGO for referencing this last (do not worry, I did not, and in addition I water my garden with watering!).
Why buy links?
If you have a gardening enthusiast blog, updated regularly with original articles and nice photos, you naturally get links from other sites enthusiasts who appreciate your work.
If you sell hoses, it is less clear to spark runaway Internet and "spontaneous" links are rarer.
Paid link (fictitious example)
So agencies have emerged to buy bloggers (and sell brands) of "sponsored posts" (advertorials more or less declared, with mandatory links in the text) or simply placing links to their articles.
The opinion of Google
Google clearly prohibits the sale of bonds in its instructions and penalizes sites that sell or buy links.
Do not participate in link schemes designed to increase the PageRank of your website.
Buying or selling links in order to improve PageRank is a violation of Google Webmaster Guidelines and can negatively impact a site's ranking in search results.
The best way to get other sites to create relevant links to yours is to create original content and relevant
Read about it http://support.google.com/webmasters/bin/answer.py?hl=fr&answer=66736
Reviews Links sellers
Below are excerpts of a conversation (by email) pretty incredible with the sales manager of a platform for selling links. I admit I played provocation to see the arguments of those who openly circumvent the rules. See for yourself ...
Google is too stupid to tell the difference between a "spontaneous" link and a link "bought".
It is difficult to know if a link was purchased or exchanged in order to increase the link popularity or just a natural way. (...) It is understandable that Google gives a negative opinion on trade backlinks and disorients SEOs by protective mechanisms, but this does not change the importance of using these links. If Google was a "magic formula" to devalue the sites buying and selling backlinks, this would have the effect of making her useless indexing.
You can cheat, but not too much ...
We advise (...) to focus on quality, content and thematic coherence without exaggeration trade backlinks. If a website collects outbound links (for example in the footer), without heeding the thematic coherence and long-term integration, Google's algorithm will certainly not difficult to see that this site sells locations. This is why it is simply advised not abuse this trade.
You make links for free, you are really too stupid ...
Why should a webmaster increase the positioning of another page for free? (...) Our place bonds market has been online since August 2005 and is continually growing to become an international success. If the sellers ensure compliance with the rules set out in our guide (that is to say mainly thematic relevance and reasonable amount of external links), they are entitled to sustainable cash flow through text links.
Anyway, Google can not do anything against us
In addition, Google can not and will never legislate. Because of the google algorithm, "it is highly prejudicial" not to get backlinks. Understand that if this practice was really banned by google, our company would not even exist.
Note : I love the "Google's SEO disorients" in the first paragraph ... Yes, Google is trying to fight against all the "tricks" designed to artificially improve the ranking cheaters sites. This allows users to have quality results ...
What can Google do?
Contrary to what the seller says, Google may, because of its dominant position, to make the law among webmasters.
The algorithm may not yet be able to tell the difference between a "real" link and bought link, but the surfer, he is not mistaken.
If you see this ...
Example backlink (free as it is my husband)
... you have immediately understood that the link behind "travel agent" is intended solely to increase the popularity of my husband's site, and adds nothing to the reader in terms of content.
So just Google prohibits links "in the middle of the text", for example requiring bloggers to put the links at the bottom of the page in a specific tag.
The bonds purchased for advertising should be identified as such. Different solutions allow this type of identification, including adding rel = "nofollow" tag to <a> (...)
Worse, Google might appeal to denounce ...
If you find a site that is buying or selling links that pass PageRank, please contact us. This information will help us to improve such links detection algorithm.
In conclusion, 5 golden rules for your outgoing links
Avoid outbound links "artificial" in the middle of a text (even to please your girlfriend or your customers).
Flee proposals platforms to buy and sell links
Always explain why you put a link to a site (eg, it is a partner, it is an interesting article, ...).
Put outgoing links at the bottom of the page in a section "to learn more."
Restrict outgoing links to sites that you consider valid enough to send to your visitors.
Soon, Google will identify the links are not bringing content to readers and penalize the site.
The "backlinks" (links to a site) are a factor more important in determining the ranking of Google (and also other search engines).
To improve the ranking of a site, the "backlinks" should ideally:
come from sites covering the same theme
be in the "heart" of the content (not bottom of the page or on the "links")
have a label (text underlined and clickable) containing the keywords of the target page
For example, if in the middle of an article on my blog gardening, talking about the recovery of rainwater, I put a link to a manufacturer of irrigation pipes is BINGO for referencing this last (do not worry, I did not, and in addition I water my garden with watering!).
Why buy links?
If you have a gardening enthusiast blog, updated regularly with original articles and nice photos, you naturally get links from other sites enthusiasts who appreciate your work.
If you sell hoses, it is less clear to spark runaway Internet and "spontaneous" links are rarer.
Paid link (fictitious example)
So agencies have emerged to buy bloggers (and sell brands) of "sponsored posts" (advertorials more or less declared, with mandatory links in the text) or simply placing links to their articles.
The opinion of Google
Google clearly prohibits the sale of bonds in its instructions and penalizes sites that sell or buy links.
Do not participate in link schemes designed to increase the PageRank of your website.
Buying or selling links in order to improve PageRank is a violation of Google Webmaster Guidelines and can negatively impact a site's ranking in search results.
The best way to get other sites to create relevant links to yours is to create original content and relevant
Read about it http://support.google.com/webmasters/bin/answer.py?hl=fr&answer=66736
Reviews Links sellers
Below are excerpts of a conversation (by email) pretty incredible with the sales manager of a platform for selling links. I admit I played provocation to see the arguments of those who openly circumvent the rules. See for yourself ...
Google is too stupid to tell the difference between a "spontaneous" link and a link "bought".
It is difficult to know if a link was purchased or exchanged in order to increase the link popularity or just a natural way. (...) It is understandable that Google gives a negative opinion on trade backlinks and disorients SEOs by protective mechanisms, but this does not change the importance of using these links. If Google was a "magic formula" to devalue the sites buying and selling backlinks, this would have the effect of making her useless indexing.
You can cheat, but not too much ...
We advise (...) to focus on quality, content and thematic coherence without exaggeration trade backlinks. If a website collects outbound links (for example in the footer), without heeding the thematic coherence and long-term integration, Google's algorithm will certainly not difficult to see that this site sells locations. This is why it is simply advised not abuse this trade.
You make links for free, you are really too stupid ...
Why should a webmaster increase the positioning of another page for free? (...) Our place bonds market has been online since August 2005 and is continually growing to become an international success. If the sellers ensure compliance with the rules set out in our guide (that is to say mainly thematic relevance and reasonable amount of external links), they are entitled to sustainable cash flow through text links.
Anyway, Google can not do anything against us
In addition, Google can not and will never legislate. Because of the google algorithm, "it is highly prejudicial" not to get backlinks. Understand that if this practice was really banned by google, our company would not even exist.
Note : I love the "Google's SEO disorients" in the first paragraph ... Yes, Google is trying to fight against all the "tricks" designed to artificially improve the ranking cheaters sites. This allows users to have quality results ...
What can Google do?
Contrary to what the seller says, Google may, because of its dominant position, to make the law among webmasters.
The algorithm may not yet be able to tell the difference between a "real" link and bought link, but the surfer, he is not mistaken.
If you see this ...
Example backlink (free as it is my husband)
... you have immediately understood that the link behind "travel agent" is intended solely to increase the popularity of my husband's site, and adds nothing to the reader in terms of content.
So just Google prohibits links "in the middle of the text", for example requiring bloggers to put the links at the bottom of the page in a specific tag.
The bonds purchased for advertising should be identified as such. Different solutions allow this type of identification, including adding rel = "nofollow" tag to <a> (...)
Worse, Google might appeal to denounce ...
If you find a site that is buying or selling links that pass PageRank, please contact us. This information will help us to improve such links detection algorithm.
In conclusion, 5 golden rules for your outgoing links
Avoid outbound links "artificial" in the middle of a text (even to please your girlfriend or your customers).
Flee proposals platforms to buy and sell links
Always explain why you put a link to a site (eg, it is a partner, it is an interesting article, ...).
Put outgoing links at the bottom of the page in a section "to learn more."
Restrict outgoing links to sites that you consider valid enough to send to your visitors.
Soon, Google will identify the links are not bringing content to readers and penalize the site.