YouTube has become the main platform for access to music for 15-25 year olds in the world. With the explosion in traffic, YouTube has also evolved from the video hosting service state without compensation for rights holders (authors, composers, performers ...) a legal platform donating part of advertising revenues. This transition has allowed the appearance of ads on YouTube, including "pre-roll", these video ads inserted before the content you want to see. In short, with advertising rights holders can now earn money on YouTube.
But who can make money on YouTube?
At the moment there are only three types of rights holders that can receive remuneration on YouTube:
• The producer of audio / video content: If you upload a video, and it belongs to you, a share of advertising revenue is up to you as the owner of the video. It is the same for music used in a video, if you are the producer of the title (not the video), the audio portion of the fees is yours.
• The artist whose music is used in a video: as we have seen in the previous point, the producer of the music used in video YouTube may receive royalties. Or for any commercial exploitation of a recording, the producer has to the artist (depending on conditions and rates specified in the contract).
• The authors / composers monetizing YouTube was made legal through an agreement between the platform and the SACEM, the company is therefore responsible for collecting income from farms that use video works it represents. So if you are an author or composer registered with SACEM, and your works are performed in monetized videos, you will receive copyright.
How much does this relate?
If it is possible to make money on YouTube you still have to be realistic, the amounts are quite low and you have to accumulate millions of views to generate substantial income!
The remuneration of views depends on your audience: the more, the more advertisers can set looking videos. Once identified your audience, advertisers pay more displaying their advertisement for a well-defined target. Thus for low watched videos, YouTube will pay for 1000 views 50 cents and dollar 1. When the number of views in the tens or hundreds of thousands of views, the income may exceed dollar 1 per thousand views. The videos which accumulate million views can get higher incomes dollar 2.
The basic monetization: content
To monetize, you need the "content", as an artist he will therefore concentrate on two types of videos:
• The video covers: there is not a video but only a still image (usually the cover of your single or album) with your title in the background. This is the quickest and easiest way to make available a title on YouTube.
• Clips: here we mean any video with your title, it is not necessarily a professional video big budget. Indeed with good ideas and a small camera (or smartphone) it is now possible to make clips quite acceptable.
Of course, for a fan or someone who finds you, it will be much more interesting "watching" a video rather than a fixed image! So you have an interest in turning small videos, depending on your course means, to illustrate all your titles and beautify your chain as.
How to monetize your content
There are two main ways to monetize its content:
• Enable monetization on its own channel via the YouTube Partner Program. If you are a self-produced artist, and you upload all your videos on your own system, adhering to this program you can monetize your videos. You will have nothing to do, it's YouTube who will place advertisements on your content.
• Go through a digital distributor: if your shares are already distributed on iTunes and Deezer, then there is a good chance that your digital distributor is also responsible for the YouTube monetization. How? And good for him YouTube is a platform like the others, he has delivered your titles to YouTube to enable monetization. In this case you will receive your YouTube revenue through this intermediary.
Which solution to choose? Monetizing only his chain has drawbacks because it is necessary to know to do: develop a strategy to maximize its views ... And you only have access to monetization "basic" which does not have the best pay rates. By the way not a distributor you will have a way more (thus less income). However, you can also seek advice from the partner benefit from his experience and have access to better pay because your dealer has obtained a higher repayment rate with YouTube.
You monetize only your chain or through a specialized intermediary, the key is the content! Post quality video, or video default upload your titles with some images to illustrate and invite your fans watching and disseminate. If the public likes it shares.
At the moment there are only three types of rights holders that can receive remuneration on YouTube:
• The producer of audio / video content: If you upload a video, and it belongs to you, a share of advertising revenue is up to you as the owner of the video. It is the same for music used in a video, if you are the producer of the title (not the video), the audio portion of the fees is yours.
• The artist whose music is used in a video: as we have seen in the previous point, the producer of the music used in video YouTube may receive royalties. Or for any commercial exploitation of a recording, the producer has to the artist (depending on conditions and rates specified in the contract).
• The authors / composers monetizing YouTube was made legal through an agreement between the platform and the SACEM, the company is therefore responsible for collecting income from farms that use video works it represents. So if you are an author or composer registered with SACEM, and your works are performed in monetized videos, you will receive copyright.
How much does this relate?
If it is possible to make money on YouTube you still have to be realistic, the amounts are quite low and you have to accumulate millions of views to generate substantial income!
The remuneration of views depends on your audience: the more, the more advertisers can set looking videos. Once identified your audience, advertisers pay more displaying their advertisement for a well-defined target. Thus for low watched videos, YouTube will pay for 1000 views 50 cents and dollar 1. When the number of views in the tens or hundreds of thousands of views, the income may exceed dollar 1 per thousand views. The videos which accumulate million views can get higher incomes dollar 2.
The basic monetization: content
To monetize, you need the "content", as an artist he will therefore concentrate on two types of videos:
• The video covers: there is not a video but only a still image (usually the cover of your single or album) with your title in the background. This is the quickest and easiest way to make available a title on YouTube.
• Clips: here we mean any video with your title, it is not necessarily a professional video big budget. Indeed with good ideas and a small camera (or smartphone) it is now possible to make clips quite acceptable.
Of course, for a fan or someone who finds you, it will be much more interesting "watching" a video rather than a fixed image! So you have an interest in turning small videos, depending on your course means, to illustrate all your titles and beautify your chain as.
How to monetize your content
There are two main ways to monetize its content:
• Enable monetization on its own channel via the YouTube Partner Program. If you are a self-produced artist, and you upload all your videos on your own system, adhering to this program you can monetize your videos. You will have nothing to do, it's YouTube who will place advertisements on your content.
• Go through a digital distributor: if your shares are already distributed on iTunes and Deezer, then there is a good chance that your digital distributor is also responsible for the YouTube monetization. How? And good for him YouTube is a platform like the others, he has delivered your titles to YouTube to enable monetization. In this case you will receive your YouTube revenue through this intermediary.
Which solution to choose? Monetizing only his chain has drawbacks because it is necessary to know to do: develop a strategy to maximize its views ... And you only have access to monetization "basic" which does not have the best pay rates. By the way not a distributor you will have a way more (thus less income). However, you can also seek advice from the partner benefit from his experience and have access to better pay because your dealer has obtained a higher repayment rate with YouTube.
You monetize only your chain or through a specialized intermediary, the key is the content! Post quality video, or video default upload your titles with some images to illustrate and invite your fans watching and disseminate. If the public likes it shares.
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