If you came across this article, no need to convince you of the undeniable advantages that video brings to your blog. And with today's technology, it has become relatively inexpensive to create videos yourself.
OK, now let's go by step: you have found your subject, the script was written, your equipment is in place, you've shot your video and you are done editing it. Phew. Do I stop at this stage? I Will Not! If you stop your efforts, you will probably be disappointed.
In fact, even your video to be perfectly realized with quality content and professional editing, this does not mean that your video will be seen. All these efforts to have only 25 viewings ... So how to properly optimize your video for it to be well referenced by search engines?
In this article I will give you some tips to improve the SEO of your videos so that they are seen by your audience.
Hosted on YouTube or under my domain name?
OK, now let's go by step: you have found your subject, the script was written, your equipment is in place, you've shot your video and you are done editing it. Phew. Do I stop at this stage? I Will Not! If you stop your efforts, you will probably be disappointed.
In fact, even your video to be perfectly realized with quality content and professional editing, this does not mean that your video will be seen. All these efforts to have only 25 viewings ... So how to properly optimize your video for it to be well referenced by search engines?
In this article I will give you some tips to improve the SEO of your videos so that they are seen by your audience.
Hosted on YouTube or under my domain name?
First, the first decision you must make is whether your video is hosted on YouTube or under your own domain name. Many people choose the popular YouTube site, because it is free and fairly simple to use, it is not always the best option. By cons, why not use the high traffic offered by YouTube to your advantage? In practice, you might only publish an extract from your video on YouTube, your introduction for example, and put more on your blog. In this way, people who want to know more and are really interested in your topic will be tempted to go look at your video on your website. In terms of ranking on Google, the higher your page that will support video of incoming links, the more it will be well referenced by search engines. Indeed, like your blog posts, the higher your page will have video of incoming links, the more Google will see it as relevant content. In terms of SEO on YouTube - the second largest search engine behind Google - here's a list of criteria that YouTube considers to reference your video:
Title
Keyword tags
The description
The file name
The number of times the video has been viewed
The number of times your video was placed in a playlist
The number of subscribers you have on your youtube account
The number of comments and sharing your video
For details on the YouTube SEO, you can continue reading articles in Home Business.
This approach fits well with the concept of customer experience used in inbound marketing. In the image below, the excerpt on YouTube will attract people in the stage of awareness. Then those who decide to follow the call to action as a result of the video will probably pass the evaluation stage that approaches more and more towards the purchase decision.
Hosting on my servers or a third-party server
Now that you've chosen to host your own video, two options are available to you. The first is that the Hosting is done directly into your servers. That is to say, as your pictures, video is uploaded in your files. This way you will have a URL like this: http://www.2015TransAm.com. If you take this route, make sure you have a high bandwidth package because a video is usually quite large. The second, and in my opinion the best option is to use a paid video hosting solution that offers the ability to have a URL subdomain. So your URL might look like this: http://vwww.2014Firebird.com. This way you will not have the stress of bandwidth and your web site name will appear in your URL.
Ranked on top of Google
So your video publication attracts a lot of visitors to your website it is important to get in the top 10 or top 5 links on the Google results page. For Google bots position it on top of the list, Here is 6 very important thing to remember to get ranked:
1. Choosing these keywords
This is a very important step, just like your blog posts, it is very important that your video focuses on a keyword in particular. Pick one that has interesting research volumes. In addition, you can concentrate on a single keyword. If you focus on too many keywords, Google will not be well able to understand your main subject. Therefore, your SEO will be less good. One of our previous articles dealt with the question of how to choose your keywords. I invite you to read it!
2. Optimized Title
The title is often the first thing that visitors see. It is therefore essential that your title contains your keyword so that it catches the eye of the visitor. Also, try to use titles that begin as follows: "How to", "Understanding" or "Learning to." These are terms that go with the video that are better referenced by Google.
3. Transcript of your text on your page
You are almost there, but it is not yet possible for search engines to read and understand your videos. So make sure to put text on the same page as your video. The ideal is to integrate the script or transcript of your video as a result of it. In this way, the search engines can target the ‘’keywords’’ of your page and improve its ranking.
4. Interesting content
While it is important to optimize your videos for Google and other search engines for the web universe, you must not forget that before all, It is humans who will watch your videos. It is therefore imperative to give them something interesting and entertaining. Google is able to recognize the number of views and the number of interactions that the content of your video is relevant. It will be better referenced by search engines.
5. The sharing icons
Remember: The more you have links pointing to your video, the more you will earn an SEO perspective. So make sure you position near your video sharing links on social networks, in addition to sharing links via email. In this way, a person who appreciated your content can share it easily within its networks. Here's an example:
Icon social media sharing
By cons, it is important to know that this is not the link directly to social networking sites (eg link directly to twitter.com) that will give you the weight in SEO. Indeed, social media links and comment systems are for the vast majority "no follow". That is to say that these sites do not want to give them credibility SEO sites that have links on their network. This is due to the large number of links that trade on these platforms.
The fact remains that sharing social media has value in the eyes of search engines. More your video is popular on social media the more it will be rewarded by Google and Bing. In addition, more that your videos are shared, there will be more opportunities they are seen by bloggers, news sites, etc. If these sites decide to share your links at that time, it will be very beneficial for your SEO!
6. Create a sitemap
This is the simplest way to let Google know that your web site contains a video. Creating a sitemap will make their job easier when it comes time to index your video. For more information about creating a sitemap, continue reading Home Business and we will explain this to you.
Title
Keyword tags
The description
The file name
The number of times the video has been viewed
The number of times your video was placed in a playlist
The number of subscribers you have on your youtube account
The number of comments and sharing your video
For details on the YouTube SEO, you can continue reading articles in Home Business.
This approach fits well with the concept of customer experience used in inbound marketing. In the image below, the excerpt on YouTube will attract people in the stage of awareness. Then those who decide to follow the call to action as a result of the video will probably pass the evaluation stage that approaches more and more towards the purchase decision.
Hosting on my servers or a third-party server
Now that you've chosen to host your own video, two options are available to you. The first is that the Hosting is done directly into your servers. That is to say, as your pictures, video is uploaded in your files. This way you will have a URL like this: http://www.2015TransAm.com. If you take this route, make sure you have a high bandwidth package because a video is usually quite large. The second, and in my opinion the best option is to use a paid video hosting solution that offers the ability to have a URL subdomain. So your URL might look like this: http://vwww.2014Firebird.com. This way you will not have the stress of bandwidth and your web site name will appear in your URL.
Ranked on top of Google
So your video publication attracts a lot of visitors to your website it is important to get in the top 10 or top 5 links on the Google results page. For Google bots position it on top of the list, Here is 6 very important thing to remember to get ranked:
1. Choosing these keywords
This is a very important step, just like your blog posts, it is very important that your video focuses on a keyword in particular. Pick one that has interesting research volumes. In addition, you can concentrate on a single keyword. If you focus on too many keywords, Google will not be well able to understand your main subject. Therefore, your SEO will be less good. One of our previous articles dealt with the question of how to choose your keywords. I invite you to read it!
2. Optimized Title
The title is often the first thing that visitors see. It is therefore essential that your title contains your keyword so that it catches the eye of the visitor. Also, try to use titles that begin as follows: "How to", "Understanding" or "Learning to." These are terms that go with the video that are better referenced by Google.
3. Transcript of your text on your page
You are almost there, but it is not yet possible for search engines to read and understand your videos. So make sure to put text on the same page as your video. The ideal is to integrate the script or transcript of your video as a result of it. In this way, the search engines can target the ‘’keywords’’ of your page and improve its ranking.
4. Interesting content
While it is important to optimize your videos for Google and other search engines for the web universe, you must not forget that before all, It is humans who will watch your videos. It is therefore imperative to give them something interesting and entertaining. Google is able to recognize the number of views and the number of interactions that the content of your video is relevant. It will be better referenced by search engines.
5. The sharing icons
Remember: The more you have links pointing to your video, the more you will earn an SEO perspective. So make sure you position near your video sharing links on social networks, in addition to sharing links via email. In this way, a person who appreciated your content can share it easily within its networks. Here's an example:
Icon social media sharing
By cons, it is important to know that this is not the link directly to social networking sites (eg link directly to twitter.com) that will give you the weight in SEO. Indeed, social media links and comment systems are for the vast majority "no follow". That is to say that these sites do not want to give them credibility SEO sites that have links on their network. This is due to the large number of links that trade on these platforms.
The fact remains that sharing social media has value in the eyes of search engines. More your video is popular on social media the more it will be rewarded by Google and Bing. In addition, more that your videos are shared, there will be more opportunities they are seen by bloggers, news sites, etc. If these sites decide to share your links at that time, it will be very beneficial for your SEO!
6. Create a sitemap
This is the simplest way to let Google know that your web site contains a video. Creating a sitemap will make their job easier when it comes time to index your video. For more information about creating a sitemap, continue reading Home Business and we will explain this to you.
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