Google Analytics is a valuable tool to analyze your marketing efforts and improve conversion rate of your website. It is a tool that I use every day to see if my web marketing activities are profitable. The problem with Google Analytics is that it is full of information. And it is not always easy to know what information is to be considered to develop your business.
So I'll show you how to create conversion lenses to see:
if your marketing efforts are profitable. Is Article invited you publish brought you prospects or is that the messages you posted on Linkedin or Twitter brought you customers?
if your landing pages convert well or is that video on your site drain of the business.
Why creating conversion goals Google Analytics?
So I'll show you how to create conversion lenses to see:
if your marketing efforts are profitable. Is Article invited you publish brought you prospects or is that the messages you posted on Linkedin or Twitter brought you customers?
if your landing pages convert well or is that video on your site drain of the business.
Why creating conversion goals Google Analytics?
Getting traffic is one thing, but if it does not convert, it is useless. Unless your business model is the only CPM display advertising. I know some websites which attract more than 100,000 visitors a month, but that hardly relate anything, very few leads and sales. It is therefore vital to measure your conversions with Google Analytics to improve the performance of your website.
In addition, you will definitely spend a lot of time to implement marketing campaigns in order to get traffic. You probably do one or more tasks such as:
guest article writing on other blogs
the publication of videos on Youtube
posting messages on forums and Facebook groups or Linkedin
writing extensively about voting blog
etc.
If you do not measure your conversions, you do not know whether these marketing activities are profitable or if you lose your time!
How to create goals in Google Analytics?
When you are logged into your Google Analytics account click the "admin" tab and in the 3rd column, click "objective". If you have multiple site profiles, make sure to be on the right.
google analytics purpose
Then you come to a page that asks you to choose a goal, or check the "custom" box.
objective analytics
Revenues: a visitor came to your site and followed a path to purchase a product. You can assign a value to this sale. You can also set up a conversion funnel, a kind of journey, the visitor must follow in order to achieve its objective. For example, you can set it to go through three specific pages.
Acquisition: this criterion allows you to measure your visitors / prospects conversion rates. You can see how many visitors have registered to your newsletter or have created a user account on your site.
Application: This element is used to analyze how many visitors have contacted you to get a quote for example.
Interest and interaction: you can measure the interaction with visitors. You will know how many visitors have watched a video, a presentation Slideshare etc.
Whatever goal you choose, you will need to select a goal for your conversion:
Destination: this is the page that the user is directed when he made the goal. In the jargon, this type of page is called "thank you page" or "thank you page".
Duration: allows you to analyze time spent on your site by each user. Example, you can determine that each visitor should spend 3 minutes on your site. Otherwise, it means that the did not find your pretty interesting products and information.
Pages / screens session: you indicate how many visitors must check pages. For example, if you have a series of 3 videos, you may feel that the objective is fulfilled when the visitors consulted 3 pages.
Event: it lets you know if a user has performed an action as does watching video.
Examples of creating goals with Google Analytics
destination
You have a blog and want to know how many visitors sign up for your newsletter. As a model, choose "create an account". In the description of the goal, write something simple and understandable as "newsletter registration." At the destination page, specify the page on which the visitor arrives when he completed your form.
objective analytics newsletter registration
You can also assign a value to the conversion. For example, if you know your income prospect is € 3, indicate the amount.
duration
If you have a video site of flash game or just a blog, it can be interesting to determine a target with respect to time spent on your site. Let's say your goal is a visitor spends at least two minutes on your site. Check the "personalized" objective, give it a name and enter "2 minutes".
term objective analytics
You can also create conversion lenses to track events and interactions. You get the idea.
How to analyze the performance of your Google Analytics goals?
Once you have established your goals, I recommend taking them at least once a week. If you see a goal converts poorly, it will optimize your conversion funnel. This will require, among other things, the creation of more testing.
When you are on your Dashboard Analytics, click "conversions" and then "targets" in the left menu.
google analytics measure conversions
Overview: you can see the number of goals achieved, the value of goals and the conversion rate
Url goals: If you have entered the destination URLs, you can see the number of conversions for each url.
Navigation path toward the goal: it shows you from the visitor before he fulfills the objective
Diagram of the funnel: it indicates you are or your major conversions. For example, it may involve one of your best blog articles.
RSS of the lens: this allows you to see where does the visitors, for example, a guest article.
conclusion
Google Analytics does not just tell you the number of visitors coming to your site. It is vital to use it to analyze the performance of your site and your web marketing actions.
In addition, you will definitely spend a lot of time to implement marketing campaigns in order to get traffic. You probably do one or more tasks such as:
guest article writing on other blogs
the publication of videos on Youtube
posting messages on forums and Facebook groups or Linkedin
writing extensively about voting blog
etc.
If you do not measure your conversions, you do not know whether these marketing activities are profitable or if you lose your time!
How to create goals in Google Analytics?
When you are logged into your Google Analytics account click the "admin" tab and in the 3rd column, click "objective". If you have multiple site profiles, make sure to be on the right.
google analytics purpose
Then you come to a page that asks you to choose a goal, or check the "custom" box.
objective analytics
Revenues: a visitor came to your site and followed a path to purchase a product. You can assign a value to this sale. You can also set up a conversion funnel, a kind of journey, the visitor must follow in order to achieve its objective. For example, you can set it to go through three specific pages.
Acquisition: this criterion allows you to measure your visitors / prospects conversion rates. You can see how many visitors have registered to your newsletter or have created a user account on your site.
Application: This element is used to analyze how many visitors have contacted you to get a quote for example.
Interest and interaction: you can measure the interaction with visitors. You will know how many visitors have watched a video, a presentation Slideshare etc.
Whatever goal you choose, you will need to select a goal for your conversion:
Destination: this is the page that the user is directed when he made the goal. In the jargon, this type of page is called "thank you page" or "thank you page".
Duration: allows you to analyze time spent on your site by each user. Example, you can determine that each visitor should spend 3 minutes on your site. Otherwise, it means that the did not find your pretty interesting products and information.
Pages / screens session: you indicate how many visitors must check pages. For example, if you have a series of 3 videos, you may feel that the objective is fulfilled when the visitors consulted 3 pages.
Event: it lets you know if a user has performed an action as does watching video.
Examples of creating goals with Google Analytics
destination
You have a blog and want to know how many visitors sign up for your newsletter. As a model, choose "create an account". In the description of the goal, write something simple and understandable as "newsletter registration." At the destination page, specify the page on which the visitor arrives when he completed your form.
objective analytics newsletter registration
You can also assign a value to the conversion. For example, if you know your income prospect is € 3, indicate the amount.
duration
If you have a video site of flash game or just a blog, it can be interesting to determine a target with respect to time spent on your site. Let's say your goal is a visitor spends at least two minutes on your site. Check the "personalized" objective, give it a name and enter "2 minutes".
term objective analytics
You can also create conversion lenses to track events and interactions. You get the idea.
How to analyze the performance of your Google Analytics goals?
Once you have established your goals, I recommend taking them at least once a week. If you see a goal converts poorly, it will optimize your conversion funnel. This will require, among other things, the creation of more testing.
When you are on your Dashboard Analytics, click "conversions" and then "targets" in the left menu.
google analytics measure conversions
Overview: you can see the number of goals achieved, the value of goals and the conversion rate
Url goals: If you have entered the destination URLs, you can see the number of conversions for each url.
Navigation path toward the goal: it shows you from the visitor before he fulfills the objective
Diagram of the funnel: it indicates you are or your major conversions. For example, it may involve one of your best blog articles.
RSS of the lens: this allows you to see where does the visitors, for example, a guest article.
conclusion
Google Analytics does not just tell you the number of visitors coming to your site. It is vital to use it to analyze the performance of your site and your web marketing actions.
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