Launch a video blog is a great way to generate recurring revenue by standing out from the competition. That said, create a video blog is not improvised and should follow a specific plan to achieve your goals.
In this article you will see:
the method for choosing the niche of your blog to make sure that you can stand out and create a profitable blog
The A to Z action plan to market your blog quickly
4 ways to monetize Video Blog
how to attract targeted traffic naturally in the long term
In this article you will see:
the method for choosing the niche of your blog to make sure that you can stand out and create a profitable blog
The A to Z action plan to market your blog quickly
4 ways to monetize Video Blog
how to attract targeted traffic naturally in the long term
How to choose the niche of his video blog
As a classic blog, it is important to choose the niche of your blog. Indeed, some sectors are saturated, others are very difficult to monetize and others are not viable. In addition, all niches are not suitable for video. To choose your niche, ask yourself the following questions:
Am I competent enough to create content regularly?
can I distinguish myself share my experience and education?
Am I using the video?
what type of product I'm selling?
I have the technical capacity to create professional videos that stand out?
that's my main competitors?
what value do I make from what already exists?
Video Blog needs to be comfortable in front of the camera or at least before the microphone in the case of screencasts. So you need to plan investments in hardware and software to create professional videos. Provide a good mic as the Blue Yeti, an editing software such as FinalCut Mac or Adobe Premiere on PC. Finally, if you want a really professional rendering, invest in a lighting kit, microphone tie and a green background. You can get all this material for 300 dollars. To film you can use a camera or a good smartphone.
Examples of interesting video blog niches:
Sports like tennis, golf
poker
the wine
Personal development
computer Science
Language learning
Fitness and bodybuilding
Yoga and relaxation
The different types of video blog
There are different types of video blogs. The format of the video will depend on your target and the message you want to convey. You can choose from the videos made to the camcorder, screencasts (screen recording) or video interviews. Of course, you can use these formats to vary your content.
The exact method to be used to get traffic
The method below is the one I used for my blog. This is not the only but it helps make the video while having good traffic from search engines like Google.
Step 1: Write articles
Whatever your niche, I advise you to publish between 50 and 100 articles on well-targeted keywords. In fact, if you run videos directly without publishing any items, you will never go up in the Google rankings. Start by listing 10 primary keywords and 20 secondary keywords on which you want to reference your blog. A primary keyword is a strategic keyword like "Google SEO". A secondary keyword is a word that will bring more targeted less traffic but will have less competition.
To identify these keywords, first open a notepad and list the keywords that you think best represent the content of your blog. Then continue your research using the keyword generator of Google Adwords. Then be sure to write between 50 and 100 articles 3 to 6 months to position quickly on Google. Of course, you can outsource writing articles via Editors marketplaces as TextMaster.
This is exactly the technique that I set up on Marketing Hack. This allowed me to attract and retain thousands of players only from Google. I continue to publish articles but I will increasingly turn towards video content.
Step 2: Establish a guest blogging campaign
The guest blogging is to publish guest articles on other blogs complementary to yours. This improves your SEO by creating backlinks but it also allows recovery of targeted traffic. To succeed with guest blogging it is vital to be regular. Seeing is guest blogging as a marketing campaign. To obtain a consistent traffic, we must write at least two articles per week guests for several months. Do not make the mistake of publishing only two or three blogs. Multiply blogs where your articles are published in order to reach a large target.
Step 3: do guest blogging Video
The guest blogging video applies the same code as the classic guest blog except that the video rather than articles. Specifically, you will create videos that will be posted on other blogs or other Youtube channels. The goal is always the same: grow your traffic and your reputation. To do this, you must first create high quality videos. Then you have to contact all the blogs and Youtube channel owners may publish your videos.
Step 4: launch a product with high commission
This step helps to attract traffic while building your prospect list. It consists of creating a digital product at an affordable rate (between 30 and 100 dollars). For this product, you will offer a commission of 60 to 100%. The goal is not to get money but to grow your prospect list. This product must be of high quality and should certainly not be sloppy. Indeed, it will allow you to make yourself known as an expert to your target.
When the product is ready, it will need to contact bloggers likely to make your promotion. Just send them an email with the link and product access for them to view. Tell them that you are willing to give them 60, 70% commission or more.
Step 5: Establish your video strategy
At this stage, you should have regular traffic and growing. It is time to set up your video strategy. I advise you to publish 3 videos per week at minimum. 2 of your videos presenting concrete strategies and the third will be a promotional video that will be used to present a product that you sell. For the first two videos, be specific. It is vital that your prospects understand that you are not only there to sell. They must be looking forward to receiving your videos because they know they are going to learn something. That said, at the end of these videos, you can display a link to full training.
As regards the third video, it is more of a video store. You must highlight a problem presented by your prospects, tell why the solutions applied by the greater number do not work and present your own solution.
Of course, you have to break the pace to keep the attention of your prospects. Some weeks you will be broadcasting interviews, review products etc. In addition, some prospects do not open e-mails because they will know that behind your advice there are products to sell. But that does not matter. The goal is that others listen to you!
How to Monetize Video Blog
There are different ways to monetize a video blog. First, you can create and sell your own products and this is clearly what I recommend. Create an online training takes me between 1 and 15 days depending on the size. On average, it takes me four days full time training traded between 50 and 200 dollars. You can also use your video blog to promote products as an affiliate. For example, if you have wine, you can place affiliate links to sites that sell the bottles you offer.
If an offer computer tutorials, you can make affiliate software you have. The good trick is to give part of the tutorial free. If your prospects go through your affiliate link, they receive the full tutorial to master the software.
You can not sell anything and finance your blog via video ads paid for by advertisers. To this you can add Promoted Videos.
You can also set up a subscription for a few dollars a month. This allows your customers to access new content every month.
As a classic blog, it is important to choose the niche of your blog. Indeed, some sectors are saturated, others are very difficult to monetize and others are not viable. In addition, all niches are not suitable for video. To choose your niche, ask yourself the following questions:
Am I competent enough to create content regularly?
can I distinguish myself share my experience and education?
Am I using the video?
what type of product I'm selling?
I have the technical capacity to create professional videos that stand out?
that's my main competitors?
what value do I make from what already exists?
Video Blog needs to be comfortable in front of the camera or at least before the microphone in the case of screencasts. So you need to plan investments in hardware and software to create professional videos. Provide a good mic as the Blue Yeti, an editing software such as FinalCut Mac or Adobe Premiere on PC. Finally, if you want a really professional rendering, invest in a lighting kit, microphone tie and a green background. You can get all this material for 300 dollars. To film you can use a camera or a good smartphone.
Examples of interesting video blog niches:
Sports like tennis, golf
poker
the wine
Personal development
computer Science
Language learning
Fitness and bodybuilding
Yoga and relaxation
The different types of video blog
There are different types of video blogs. The format of the video will depend on your target and the message you want to convey. You can choose from the videos made to the camcorder, screencasts (screen recording) or video interviews. Of course, you can use these formats to vary your content.
The exact method to be used to get traffic
The method below is the one I used for my blog. This is not the only but it helps make the video while having good traffic from search engines like Google.
Step 1: Write articles
Whatever your niche, I advise you to publish between 50 and 100 articles on well-targeted keywords. In fact, if you run videos directly without publishing any items, you will never go up in the Google rankings. Start by listing 10 primary keywords and 20 secondary keywords on which you want to reference your blog. A primary keyword is a strategic keyword like "Google SEO". A secondary keyword is a word that will bring more targeted less traffic but will have less competition.
To identify these keywords, first open a notepad and list the keywords that you think best represent the content of your blog. Then continue your research using the keyword generator of Google Adwords. Then be sure to write between 50 and 100 articles 3 to 6 months to position quickly on Google. Of course, you can outsource writing articles via Editors marketplaces as TextMaster.
This is exactly the technique that I set up on Marketing Hack. This allowed me to attract and retain thousands of players only from Google. I continue to publish articles but I will increasingly turn towards video content.
Step 2: Establish a guest blogging campaign
The guest blogging is to publish guest articles on other blogs complementary to yours. This improves your SEO by creating backlinks but it also allows recovery of targeted traffic. To succeed with guest blogging it is vital to be regular. Seeing is guest blogging as a marketing campaign. To obtain a consistent traffic, we must write at least two articles per week guests for several months. Do not make the mistake of publishing only two or three blogs. Multiply blogs where your articles are published in order to reach a large target.
Step 3: do guest blogging Video
The guest blogging video applies the same code as the classic guest blog except that the video rather than articles. Specifically, you will create videos that will be posted on other blogs or other Youtube channels. The goal is always the same: grow your traffic and your reputation. To do this, you must first create high quality videos. Then you have to contact all the blogs and Youtube channel owners may publish your videos.
Step 4: launch a product with high commission
This step helps to attract traffic while building your prospect list. It consists of creating a digital product at an affordable rate (between 30 and 100 dollars). For this product, you will offer a commission of 60 to 100%. The goal is not to get money but to grow your prospect list. This product must be of high quality and should certainly not be sloppy. Indeed, it will allow you to make yourself known as an expert to your target.
When the product is ready, it will need to contact bloggers likely to make your promotion. Just send them an email with the link and product access for them to view. Tell them that you are willing to give them 60, 70% commission or more.
Step 5: Establish your video strategy
At this stage, you should have regular traffic and growing. It is time to set up your video strategy. I advise you to publish 3 videos per week at minimum. 2 of your videos presenting concrete strategies and the third will be a promotional video that will be used to present a product that you sell. For the first two videos, be specific. It is vital that your prospects understand that you are not only there to sell. They must be looking forward to receiving your videos because they know they are going to learn something. That said, at the end of these videos, you can display a link to full training.
As regards the third video, it is more of a video store. You must highlight a problem presented by your prospects, tell why the solutions applied by the greater number do not work and present your own solution.
Of course, you have to break the pace to keep the attention of your prospects. Some weeks you will be broadcasting interviews, review products etc. In addition, some prospects do not open e-mails because they will know that behind your advice there are products to sell. But that does not matter. The goal is that others listen to you!
How to Monetize Video Blog
There are different ways to monetize a video blog. First, you can create and sell your own products and this is clearly what I recommend. Create an online training takes me between 1 and 15 days depending on the size. On average, it takes me four days full time training traded between 50 and 200 dollars. You can also use your video blog to promote products as an affiliate. For example, if you have wine, you can place affiliate links to sites that sell the bottles you offer.
If an offer computer tutorials, you can make affiliate software you have. The good trick is to give part of the tutorial free. If your prospects go through your affiliate link, they receive the full tutorial to master the software.
You can not sell anything and finance your blog via video ads paid for by advertisers. To this you can add Promoted Videos.
You can also set up a subscription for a few dollars a month. This allows your customers to access new content every month.