Today I'll show you a technique that will allow you to quickly develop the turnover of your company through the affiliation.
By reading this article you will learn:
the exact method to convince the largest affiliate in your area to promote your products.
how to get your first big partnership in 4 steps. A "BIG" partner is vital
the detailed action plan to get your first big partner in less than a month.
By reading this article you will learn:
the exact method to convince the largest affiliate in your area to promote your products.
how to get your first big partnership in 4 steps. A "BIG" partner is vital
the detailed action plan to get your first big partner in less than a month.
As an entrepreneur and no matter your industry, membership can greatly help you start or grow your business. Caution still not to become dependent. Just as it should not be dependent on SEO, adwords, Facebook, etc., it is important not to your business is based primarily on your partners because they can decide to stop overnight for x or y reason.
I personally created multiple affiliate programs for my various business and it works if you work with the right people. And that's the key word, the right people. Sometimes we want to work with affiliates because they have a big list of prospects but know where you put your feet. Some are clearly crooks, others you will very deep at every opportunity, and others can send you their images vendor carpet or charlatans. People do not seek to understand. If you slog with a borderline entrepreneur, you will automatically be considered as such.
In short, enter straight into the thick of it.
Find an affiliate Wholesale and others will follow like sheep
Sounds logical, but few people think it. No need to beat yourself up trying to convince all small and medium-sized boxes in your area. First, you'll spend a lot of time and other than that earn you peanuts. Great potential affiliate will not follow you because 10 small unknown follow you.
The goal is to convince a large, very large view if possible. And I can assure you that if a large trusts you, all the others will follow. The mere fact that a large affiliated trusts you will be your only argument to convince others ...
It's the same with investors. If you are a publisher of software or an app / transport travel and SNCF invests at home, you will have a lot easier to convince other investors. If you sell a diet method and Pierre Dukan is your partner, all other fat diet sites will be much easier to convince.
Ok, you may say, that makes sense, but how? I come right away.
Te hardest part is to convince the first big affiliate partner. Why there are not 36 solutions. And believe me, have a good product is not enough. To convince an affiliate Basically, you have to show him Metrics. Specifically you must be able to prove to him (not right to say it) that each visitor or each prospect that it will send you going to bring her X euros!.
Let us see how. I assume that your site is up and all your products and therefore technically, everything is already running.
Create multiple landing page
We must first create multiple landing pages. You can do this quickly with generators or landing page as Leadpages bounce. The goal will be to test different versions of your pages to identify the best grip, the best video presentation, the best registration form to your mailing list etc. We also do other tests to find out, for example, if a page converts better with or without video presentation.
landing page optimized
To analyze everything you will need the following tools:
Google Analytics for creating conversion goals to measure the performance of your pages
A type of e-mailing software MailChimp, AWeber or other so that visitors register on your mailing list and become prospects.
You will create an Excel spreadsheet in which you will note the name of your landing pages, their URLs and what to test. It is then used to record the results in.
Test emails
Before you begin to bring traffic to your landing pages you will have prepared emails to test. For each e-mail you want to send to your prospects I advise you to write at least 3 different titles. It should also create different call to action buttons put inside emails. Finally, test the body of the email.
You can test lots of other things for emails but you focus on the essentials.
Here are some things that I advise you to test priority:
emails title
links and call to action buttons
with or without images
short or long
Prepare content strategy
When your prospects will click on links in emails they arrive somewhere. It can be on pages with free videos, downloading an e-book, registration to participate in a webinar etc.
I advise you to prepare different types of content to be tested. Again you are going to test and send some of your prospects to a content type and another part to another content type.
You can for example:
Direct 33% of your leads to a series of 3 videos
Direct 33% of your leads to a series of three webinars
And direct the remaining 33% to an e-book downloads, and text content type articles.
In this way, you will know what content and content formats that make the more prospects into customers. You can even go further. Sometimes I make the same video content and I run 50% of my prospects to videos filmed camcorder and 50% to videos in screencast format.
Then, create a sales page. I will not give you a short on copywriting but again, we have to be tested:
grip
the argument
the screen (with or without video)
the call to action buttons
price
etc.
Launch an adwords campaign
Then you have to draw traffic quickly your landing pages. For that, no miracles, we will use Adwords. This is the easiest and fastest way to attract targeted traffic.
You would create an Adwords campaign on the Google search network. In this campaign, you will create more ad groups. Then you specify different URLs in your ad groups. For example, if you sell training on SEO, you can create four ad groups:
1 for SEO
1 Local SEO
1 for e-commerce sites SEO
1 for the blog SEO.
And each ad group will redirect users to a landing page specifically optimized for the ad group with grip, description, and the form that match the ad group.
So the landing page on the blog SEO offer, for example, receive training videos on the subject, same for the landing page on SEO e-commerce etc.
Do not forget to install the Google Adwords conversion tracking on your thank you pages. Which pages users arrive after the completed forms on your landing pages.
Analyze all results
Please keep your Adwords campaign for about 15 days.
Then you will be able to analyze all the results. You will see:
What are the landing page that convert best
What are keywords and therefore type of prospects who buy the most (bloggers, online retailers, local businesses etc.)
which formats that make the best (video, articles, ebooks)
what are the titles of e-mails that give the best open rates
What are the links and call to action buttons that give the best CTR etc.
At this point, you will know precisely how much you earn and how much a visitor you make on a prospect.
It will suffice to make the delta between the number of visitors to your website and sales. Then, with all the conversion rate that you got, you know, for example, a visitor on average you earn € 3 and a prospect (found on your mailing list), you earn an average of € 6.
This is the information that will show that you are about to contact affiliates.
Just see all the conversion rate that you got in the Excel table you created.
Look for big affiliates
You now have enough material to search large potential affiliates. I'll spare you the details because you know your industry better than me but do not make the mistake of stopping bloggers.
For example, in the area of web marketing training, I will not look as bloggers and training vendors.
Potential affiliates are:
software vendors of e-mail marketing
e-commerce solutions for publishers
developers wordpress plugins
event organizers
etc.
Contacting the big affiliates
Start by identifying the e-mail of a decision maker and envoez her first email presentation / linking. You can find the address of a decision maker directly on his website or via Linkedin.
You are going to propose a partnership. Very important, highlight what your product can do for them in terms of competitive advantage and added value for those customers. Needless to sell your sauce. It is crazy royally few thousand euros he can win by working with you. What he wants is to get the value.
When done send her your metrics before to send your product. And then when they want to know more, send him your product.
I personally created multiple affiliate programs for my various business and it works if you work with the right people. And that's the key word, the right people. Sometimes we want to work with affiliates because they have a big list of prospects but know where you put your feet. Some are clearly crooks, others you will very deep at every opportunity, and others can send you their images vendor carpet or charlatans. People do not seek to understand. If you slog with a borderline entrepreneur, you will automatically be considered as such.
In short, enter straight into the thick of it.
Find an affiliate Wholesale and others will follow like sheep
Sounds logical, but few people think it. No need to beat yourself up trying to convince all small and medium-sized boxes in your area. First, you'll spend a lot of time and other than that earn you peanuts. Great potential affiliate will not follow you because 10 small unknown follow you.
The goal is to convince a large, very large view if possible. And I can assure you that if a large trusts you, all the others will follow. The mere fact that a large affiliated trusts you will be your only argument to convince others ...
It's the same with investors. If you are a publisher of software or an app / transport travel and SNCF invests at home, you will have a lot easier to convince other investors. If you sell a diet method and Pierre Dukan is your partner, all other fat diet sites will be much easier to convince.
Ok, you may say, that makes sense, but how? I come right away.
Te hardest part is to convince the first big affiliate partner. Why there are not 36 solutions. And believe me, have a good product is not enough. To convince an affiliate Basically, you have to show him Metrics. Specifically you must be able to prove to him (not right to say it) that each visitor or each prospect that it will send you going to bring her X euros!.
Let us see how. I assume that your site is up and all your products and therefore technically, everything is already running.
Create multiple landing page
We must first create multiple landing pages. You can do this quickly with generators or landing page as Leadpages bounce. The goal will be to test different versions of your pages to identify the best grip, the best video presentation, the best registration form to your mailing list etc. We also do other tests to find out, for example, if a page converts better with or without video presentation.
landing page optimized
To analyze everything you will need the following tools:
Google Analytics for creating conversion goals to measure the performance of your pages
A type of e-mailing software MailChimp, AWeber or other so that visitors register on your mailing list and become prospects.
You will create an Excel spreadsheet in which you will note the name of your landing pages, their URLs and what to test. It is then used to record the results in.
Test emails
Before you begin to bring traffic to your landing pages you will have prepared emails to test. For each e-mail you want to send to your prospects I advise you to write at least 3 different titles. It should also create different call to action buttons put inside emails. Finally, test the body of the email.
You can test lots of other things for emails but you focus on the essentials.
Here are some things that I advise you to test priority:
emails title
links and call to action buttons
with or without images
short or long
Prepare content strategy
When your prospects will click on links in emails they arrive somewhere. It can be on pages with free videos, downloading an e-book, registration to participate in a webinar etc.
I advise you to prepare different types of content to be tested. Again you are going to test and send some of your prospects to a content type and another part to another content type.
You can for example:
Direct 33% of your leads to a series of 3 videos
Direct 33% of your leads to a series of three webinars
And direct the remaining 33% to an e-book downloads, and text content type articles.
In this way, you will know what content and content formats that make the more prospects into customers. You can even go further. Sometimes I make the same video content and I run 50% of my prospects to videos filmed camcorder and 50% to videos in screencast format.
Then, create a sales page. I will not give you a short on copywriting but again, we have to be tested:
grip
the argument
the screen (with or without video)
the call to action buttons
price
etc.
Launch an adwords campaign
Then you have to draw traffic quickly your landing pages. For that, no miracles, we will use Adwords. This is the easiest and fastest way to attract targeted traffic.
You would create an Adwords campaign on the Google search network. In this campaign, you will create more ad groups. Then you specify different URLs in your ad groups. For example, if you sell training on SEO, you can create four ad groups:
1 for SEO
1 Local SEO
1 for e-commerce sites SEO
1 for the blog SEO.
And each ad group will redirect users to a landing page specifically optimized for the ad group with grip, description, and the form that match the ad group.
So the landing page on the blog SEO offer, for example, receive training videos on the subject, same for the landing page on SEO e-commerce etc.
Do not forget to install the Google Adwords conversion tracking on your thank you pages. Which pages users arrive after the completed forms on your landing pages.
Analyze all results
Please keep your Adwords campaign for about 15 days.
Then you will be able to analyze all the results. You will see:
What are the landing page that convert best
What are keywords and therefore type of prospects who buy the most (bloggers, online retailers, local businesses etc.)
which formats that make the best (video, articles, ebooks)
what are the titles of e-mails that give the best open rates
What are the links and call to action buttons that give the best CTR etc.
At this point, you will know precisely how much you earn and how much a visitor you make on a prospect.
It will suffice to make the delta between the number of visitors to your website and sales. Then, with all the conversion rate that you got, you know, for example, a visitor on average you earn € 3 and a prospect (found on your mailing list), you earn an average of € 6.
This is the information that will show that you are about to contact affiliates.
Just see all the conversion rate that you got in the Excel table you created.
Look for big affiliates
You now have enough material to search large potential affiliates. I'll spare you the details because you know your industry better than me but do not make the mistake of stopping bloggers.
For example, in the area of web marketing training, I will not look as bloggers and training vendors.
Potential affiliates are:
software vendors of e-mail marketing
e-commerce solutions for publishers
developers wordpress plugins
event organizers
etc.
Contacting the big affiliates
Start by identifying the e-mail of a decision maker and envoez her first email presentation / linking. You can find the address of a decision maker directly on his website or via Linkedin.
You are going to propose a partnership. Very important, highlight what your product can do for them in terms of competitive advantage and added value for those customers. Needless to sell your sauce. It is crazy royally few thousand euros he can win by working with you. What he wants is to get the value.
When done send her your metrics before to send your product. And then when they want to know more, send him your product.
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