How to perfect reference a web page?
The following recommendations will help you achieve optimal SEO of your page as the keywords you covered. The techniques are often justified by several extensive studies on the issue and countless tests to arrive at shared conclusions. Some points are justified by general foreboding professional experience based on the matter.
The following recommendations will help you achieve optimal SEO of your page as the keywords you covered. The techniques are often justified by several extensive studies on the issue and countless tests to arrive at shared conclusions. Some points are justified by general foreboding professional experience based on the matter.
Seo optimization of a web page
HTML tags in the section <head> of your page
Title - The most important element on your page, the title tag should preferably contain the keyword or keyword phrase in the first words of the tag. SEOmoz case studies have produced the following graph:
Importance of the query in the Title tag
It is clear that to use your keywords in the first words of the title tag of your page has a close connection with the best results in Google and that to use your targeted expression later in the tag is associated with the fact that under perform well.
Meta Description - Although this meta is not used as such for a better ranking in most search engines, meta description of a page is an important place where you should use your keyword since it will be bold when it appears in the search results. Also, its use has shown that the meta description helps to increase the "click-through rate" (CTR), increasing your traffic, regardless of your position in the search results.
Meta Keywords - Yahoo! is the only search engine that saves and uses the meta keywords to find your page, but not in order to improve its ranking. However, since Microsoft's Bing took over Yahoo! Search, the last reason why the use of this tag was justified is simply more. Because of this and the fact that the use of meta keywords can be a danger suroptimisation, SEOmoz team recommends to never use this practice.
Meta Robots - Although the tag is not necessary, you should make sure that this one does NOT contain instructions could void your page indexing by search engines (noindex, nofollow).
Rel = "Canonical" - The more your site is large and complex, it is suggested to use the canonical tag to prevent duplication of the content of your pages. This can happen when your page has different characters in its URL (often the case for an e-commerce site). The use of the rel = "canonical" will prevent the duplication problem that dilutes the weight of your pages as well as their SEO juice.
Other Meta Tags - Meta tags such as those offered by the DCMI or FGDC seem in order, but currently provide no benefit for SEO in most search engines and only add to the complexity and time unnecessary loading your site.
URL
Length - Shorter URLs tend to perform better in search results, and are also more likely to be copied / pasted, shared, and more likely to receive a link from other websites.
Location keywords - more ready your keywords will fall in your domain name, the better. Indeed, "site.com/keyword" will perform better than "site.com/dossier/subdossier/keyword" and is definitely more recommended for referencing a web page (though it is not a influential factor in SEO performance).
Subdomains t.v. Pages - Despite the slight advantage that the use of sub-domains with keywords can bring you versus the use of sub-folders or pages, the algorithm of search engines encourages greater use of sub-folders / pages rather than using subdomains.
Word separators - Use hyphens to separate the keywords is always the best way to use in your URL. Despite the promise that "underscores" should have the same efficiency, the inconsistency with other methods shall ensure that the use of the dash is a better choice. NB This is not true for against for your domain name. Use hyphens within it is almost never recommended (eg "votresiteweb.com" is definitely a better choice than "votre-siteweb.com").
Elements in the <Body> of your page
Number of repetition of keywords - It is impossible to accurately indicate the number of times would be optimal to use your keywords in your page, but this simple rule has long been the team to SEOmoz "2-3x over shorter pages 4-6x on longer pages and never more than once that it makes sense within your content to your readers. "The additional benefit to be expected to use your keyword phrase in your content is so tiny compared to the dangers and consequences that might result to want to beat the system by adding too many times your keywords.
Density - While it is true that the use of a more targeted expression can potentially improve the ranking of this, there is no doubt that the keyword density (a certain percentage of the total content) No has never been a formula by which this relevance was measured.
Using keyword variances - long suspected to influence the results in search engines (although this technique has never studied in every detail to convince many SEO specialists), the theory that the variance of keywords in your content for SEO can help is worth to linger a little. SEOmoz team recommends using at least one or two changes in the terms and separate words of your targeted phrases (example shown in the 1st picture in this article).
Header H1 - the SEO community has long suspected that the H1 tag was very important in SEO web pages. Several recent studies demonstrate against by the H1 title tag has a low correlation with the results of high rankings in the search engines (in fact, almost no link). Although this is a fairly convincing evidence here, the correlation factor is not necessarily a smoking gun. For reasons of semantics and also SEO, members of the team still nonetheless are suggesting you the proper use of the H1 tag as the header of your page and preferably, use your targeted phrases within the -C.
h2 / h3 / h4 and other qualifications - even less important than your H1, experts recommend using them only if put to the benefit of your readers. These tags do not seem to be a factor influencing returns.
The Alt attribute of an image - surprisingly, the use of the Alt attribute of an image showed a high correlation with the high results in search engines. This is why its use is highly recommended in an image, a photo and an illustration in which you can insert the keywords for which you want better positioning.
Name of your image file - Because search by image can bring you lots of visitors to your website and the name of your image file appears to be an important factor in its positioning in Google Images, the use of your keywords in your file name is suggested.
Bold (<b> / <strong>) - The use of bold / strong seems to bring a very slight advantage compared to the weight of an SEO page. This is why its use is recommended for at least one targeted expression within your content.
Italics (<i> / <em>) - surprisingly, being put in italics keyword seems to bring a slightly higher benefit from the use of bold.
Internal links with anchors - No testing has yet demonstrated that internal links with anchor (anchor) are counted by the search engines.
Internal links and location in the site architecture
Depth of clicks - Our general recommendation is that there is more competition for the keyword phrase you are targeting, the higher your page needs to be high in your content architecture (and thus take the less clicks possible from your homepage to your important page).
Number and percentage of internal links - pages that receive more links tend to perform better. For pages targeting competitive words, the fact of making connections within your different pages to they can improve their ranking.
Links in t.v. content links in your navigation - Google and the other search engines are trying more and more to recognize the location of your links in your pages. So use links as on the Wikipedia site (inside of your text content) rather than in your navigation could indeed bring benefits for SEO. Remember that against a Google account only the first link that "sees" in the HTML to a specific page.
Sidebar and footer (footer and sidebar) - Many recent experiments suggest that Google would give less weight to definitively links placed in your footer (footer) and even less in your sidebar (sidebar). Therefore, if you are using a browser that is always visible on your website, it is better that it appears (in programming) at the top of your content.
Architecture of a page
Keyword Location - It is recommended that your important keywords appear in the first words (50 - 100, preferably even before that) the text content of your page. Search engines seem to be more emphasis on pages using the keywords at the beginning of them.
Structure content - Some SEO professionals consider very important to use a particular structure for writing content (introduction, text middle (body), examples, conclusion or a more journalistic style, narrative, data, finding, opening ). However, no study has been able to determine that one or the other of these techniques brought a real difference to SEO perspective. Use the technique that works best for you and meets as possible to the needs of your target audience.
Why are there happens to not obey these rules?
The answer to this question is relatively simple. The truth is that during the process of creating web content for a high quality, we sometimes forget to ignore and sometimes intentionally disobey these best practices. The web ranking of a page, although certainly very important, in fact only one piece of the puzzle in order to perform better in the search engines:
Google algorithm
I urge you to visit the survey on "New ranking factors" SEOmoz. These were produced with the participation of the best specialists in the field.
* I had a little difficulty in translating the given name "Page level keywords agnostic features" (keyword agnostic features (page)). This is actually an issue that includes several things: URL length of the page, use dashes (always in the URL), originality of content on the page, the bounce rate of the page , the number of errors (JavaScript or the like), etc.
Obviously optimization "On-Site" account in SEO, but this aspect in the opinion of Rand Fishkin follows the 80/20 rule. This means that if you optimize your page with only the most important criteria: page title, URL, internal links (these three aspects correspond to approximately 20% of SEO tasks on the page), you will probably get 80 % of the value that can be acquired in relation to the set of global SEO practices "on-Site" in this article.
HTML tags in the section <head> of your page
Title - The most important element on your page, the title tag should preferably contain the keyword or keyword phrase in the first words of the tag. SEOmoz case studies have produced the following graph:
Importance of the query in the Title tag
It is clear that to use your keywords in the first words of the title tag of your page has a close connection with the best results in Google and that to use your targeted expression later in the tag is associated with the fact that under perform well.
Meta Description - Although this meta is not used as such for a better ranking in most search engines, meta description of a page is an important place where you should use your keyword since it will be bold when it appears in the search results. Also, its use has shown that the meta description helps to increase the "click-through rate" (CTR), increasing your traffic, regardless of your position in the search results.
Meta Keywords - Yahoo! is the only search engine that saves and uses the meta keywords to find your page, but not in order to improve its ranking. However, since Microsoft's Bing took over Yahoo! Search, the last reason why the use of this tag was justified is simply more. Because of this and the fact that the use of meta keywords can be a danger suroptimisation, SEOmoz team recommends to never use this practice.
Meta Robots - Although the tag is not necessary, you should make sure that this one does NOT contain instructions could void your page indexing by search engines (noindex, nofollow).
Rel = "Canonical" - The more your site is large and complex, it is suggested to use the canonical tag to prevent duplication of the content of your pages. This can happen when your page has different characters in its URL (often the case for an e-commerce site). The use of the rel = "canonical" will prevent the duplication problem that dilutes the weight of your pages as well as their SEO juice.
Other Meta Tags - Meta tags such as those offered by the DCMI or FGDC seem in order, but currently provide no benefit for SEO in most search engines and only add to the complexity and time unnecessary loading your site.
URL
Length - Shorter URLs tend to perform better in search results, and are also more likely to be copied / pasted, shared, and more likely to receive a link from other websites.
Location keywords - more ready your keywords will fall in your domain name, the better. Indeed, "site.com/keyword" will perform better than "site.com/dossier/subdossier/keyword" and is definitely more recommended for referencing a web page (though it is not a influential factor in SEO performance).
Subdomains t.v. Pages - Despite the slight advantage that the use of sub-domains with keywords can bring you versus the use of sub-folders or pages, the algorithm of search engines encourages greater use of sub-folders / pages rather than using subdomains.
Word separators - Use hyphens to separate the keywords is always the best way to use in your URL. Despite the promise that "underscores" should have the same efficiency, the inconsistency with other methods shall ensure that the use of the dash is a better choice. NB This is not true for against for your domain name. Use hyphens within it is almost never recommended (eg "votresiteweb.com" is definitely a better choice than "votre-siteweb.com").
Elements in the <Body> of your page
Number of repetition of keywords - It is impossible to accurately indicate the number of times would be optimal to use your keywords in your page, but this simple rule has long been the team to SEOmoz "2-3x over shorter pages 4-6x on longer pages and never more than once that it makes sense within your content to your readers. "The additional benefit to be expected to use your keyword phrase in your content is so tiny compared to the dangers and consequences that might result to want to beat the system by adding too many times your keywords.
Density - While it is true that the use of a more targeted expression can potentially improve the ranking of this, there is no doubt that the keyword density (a certain percentage of the total content) No has never been a formula by which this relevance was measured.
Using keyword variances - long suspected to influence the results in search engines (although this technique has never studied in every detail to convince many SEO specialists), the theory that the variance of keywords in your content for SEO can help is worth to linger a little. SEOmoz team recommends using at least one or two changes in the terms and separate words of your targeted phrases (example shown in the 1st picture in this article).
Header H1 - the SEO community has long suspected that the H1 tag was very important in SEO web pages. Several recent studies demonstrate against by the H1 title tag has a low correlation with the results of high rankings in the search engines (in fact, almost no link). Although this is a fairly convincing evidence here, the correlation factor is not necessarily a smoking gun. For reasons of semantics and also SEO, members of the team still nonetheless are suggesting you the proper use of the H1 tag as the header of your page and preferably, use your targeted phrases within the -C.
h2 / h3 / h4 and other qualifications - even less important than your H1, experts recommend using them only if put to the benefit of your readers. These tags do not seem to be a factor influencing returns.
The Alt attribute of an image - surprisingly, the use of the Alt attribute of an image showed a high correlation with the high results in search engines. This is why its use is highly recommended in an image, a photo and an illustration in which you can insert the keywords for which you want better positioning.
Name of your image file - Because search by image can bring you lots of visitors to your website and the name of your image file appears to be an important factor in its positioning in Google Images, the use of your keywords in your file name is suggested.
Bold (<b> / <strong>) - The use of bold / strong seems to bring a very slight advantage compared to the weight of an SEO page. This is why its use is recommended for at least one targeted expression within your content.
Italics (<i> / <em>) - surprisingly, being put in italics keyword seems to bring a slightly higher benefit from the use of bold.
Internal links with anchors - No testing has yet demonstrated that internal links with anchor (anchor) are counted by the search engines.
Internal links and location in the site architecture
Depth of clicks - Our general recommendation is that there is more competition for the keyword phrase you are targeting, the higher your page needs to be high in your content architecture (and thus take the less clicks possible from your homepage to your important page).
Number and percentage of internal links - pages that receive more links tend to perform better. For pages targeting competitive words, the fact of making connections within your different pages to they can improve their ranking.
Links in t.v. content links in your navigation - Google and the other search engines are trying more and more to recognize the location of your links in your pages. So use links as on the Wikipedia site (inside of your text content) rather than in your navigation could indeed bring benefits for SEO. Remember that against a Google account only the first link that "sees" in the HTML to a specific page.
Sidebar and footer (footer and sidebar) - Many recent experiments suggest that Google would give less weight to definitively links placed in your footer (footer) and even less in your sidebar (sidebar). Therefore, if you are using a browser that is always visible on your website, it is better that it appears (in programming) at the top of your content.
Architecture of a page
Keyword Location - It is recommended that your important keywords appear in the first words (50 - 100, preferably even before that) the text content of your page. Search engines seem to be more emphasis on pages using the keywords at the beginning of them.
Structure content - Some SEO professionals consider very important to use a particular structure for writing content (introduction, text middle (body), examples, conclusion or a more journalistic style, narrative, data, finding, opening ). However, no study has been able to determine that one or the other of these techniques brought a real difference to SEO perspective. Use the technique that works best for you and meets as possible to the needs of your target audience.
Why are there happens to not obey these rules?
The answer to this question is relatively simple. The truth is that during the process of creating web content for a high quality, we sometimes forget to ignore and sometimes intentionally disobey these best practices. The web ranking of a page, although certainly very important, in fact only one piece of the puzzle in order to perform better in the search engines:
Google algorithm
I urge you to visit the survey on "New ranking factors" SEOmoz. These were produced with the participation of the best specialists in the field.
* I had a little difficulty in translating the given name "Page level keywords agnostic features" (keyword agnostic features (page)). This is actually an issue that includes several things: URL length of the page, use dashes (always in the URL), originality of content on the page, the bounce rate of the page , the number of errors (JavaScript or the like), etc.
Obviously optimization "On-Site" account in SEO, but this aspect in the opinion of Rand Fishkin follows the 80/20 rule. This means that if you optimize your page with only the most important criteria: page title, URL, internal links (these three aspects correspond to approximately 20% of SEO tasks on the page), you will probably get 80 % of the value that can be acquired in relation to the set of global SEO practices "on-Site" in this article.
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