Remarketing on the Google AdWords Display Network, successfully attract and convert qualified visitors
You think you have tried everything in advertising on the web? You probably already know Google AdWords and you already know that the Display Network allows you to target your ads on different depending on their interests websites. The ads, in text or graphics allow you to expose your brand to a variety of online.
However, successfully attract and convert qualified visitors is a challenge. To achieve this, why not try remarketing?
The concept of remarketing
The concept is not new remarketing date in the business world. Indeed, the remarketing has long been a tactic used to give a second life to a product or a service.
But the remarketing feature offered with Google Adwords was born in 2010 and is also based on the principle of reviving content before it is forgotten. This is to disseminate targeted advertising only to who previously visited your website, without having accomplished the desired conversion. For example, you could use remarketing to broadcast in force in promoting your business on the Display Network to bring Internet in the conversion process. The diagram below shows quite clearly how remarketing works offered with the Google Display Network:
However, successfully attract and convert qualified visitors is a challenge. To achieve this, why not try remarketing?
The concept of remarketing
The concept is not new remarketing date in the business world. Indeed, the remarketing has long been a tactic used to give a second life to a product or a service.
But the remarketing feature offered with Google Adwords was born in 2010 and is also based on the principle of reviving content before it is forgotten. This is to disseminate targeted advertising only to who previously visited your website, without having accomplished the desired conversion. For example, you could use remarketing to broadcast in force in promoting your business on the Display Network to bring Internet in the conversion process. The diagram below shows quite clearly how remarketing works offered with the Google Display Network:
In an environment where users are constantly exposed to a large amount of information, it should be understood that the purchasing decisions of Internet users are becoming more complex, both commercial customers or individuals. Surfers will often initiate a procurement process by seeking information, without necessarily being willing to buy on the spot.
It is precisely in these situations that the remarketing is useful. From the time your product or service is part of all considered by the potential buyer, you must find a way to stay in his mind. Remarketing allows the user to stay connected with the brand and also gives him an opportunity to return to your site when he will want to go further in the purchasing process with you.
Begin your remarketing campaign
Initially, you only have to generate code with your AdWords account or even with your Analytics account. This code must be placed on the pages of your website. Then you have to configure your hearing within the platform. The "audience" is the one that will be targeted by your remarketing campaign. For example, all visitors who added an item to their shopping cart, without buying anything. By creating your ads specific to these visitors, you will be able to keep them coming back by offering an additional discount type last minute.
Finally, simply adjust your campaign settings. Do not forget to create an audience exclusion list, that is to say, to remove it from your remarketing campaign visitors who have converted. Also make sure you have planned a limitation of the number of exposures of your ads, which limits the number of prints from the same person on the Display Network, and thus prevent the person feel followed.
As you can see, AdWords is not just a system to broadcast advertising in the results of what Google search engine. With the Display Network and remarketing, you now have effective ways to reach your customers at different stages of their buying cycle.
It is precisely in these situations that the remarketing is useful. From the time your product or service is part of all considered by the potential buyer, you must find a way to stay in his mind. Remarketing allows the user to stay connected with the brand and also gives him an opportunity to return to your site when he will want to go further in the purchasing process with you.
Begin your remarketing campaign
Initially, you only have to generate code with your AdWords account or even with your Analytics account. This code must be placed on the pages of your website. Then you have to configure your hearing within the platform. The "audience" is the one that will be targeted by your remarketing campaign. For example, all visitors who added an item to their shopping cart, without buying anything. By creating your ads specific to these visitors, you will be able to keep them coming back by offering an additional discount type last minute.
Finally, simply adjust your campaign settings. Do not forget to create an audience exclusion list, that is to say, to remove it from your remarketing campaign visitors who have converted. Also make sure you have planned a limitation of the number of exposures of your ads, which limits the number of prints from the same person on the Display Network, and thus prevent the person feel followed.
As you can see, AdWords is not just a system to broadcast advertising in the results of what Google search engine. With the Display Network and remarketing, you now have effective ways to reach your customers at different stages of their buying cycle.
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