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SEO: Write good content, How to Writing content with potential for Google

1/23/2015

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Writing content with potential for Google SEO has become one of the obsessions (at) web marketers increasingly numerous and convinced of the importance of SEO on search engines.

1. Write for humans, optimize for robots

Nobody wants to read SEO content, not even the search engines! Everything seems to indicate that Google prefers the natural content of the texts clearly SEO.

2. Forget about keyword density, once and for all

It is important to use relevant keywords in your text, but use them naturally. Abusing keywords where they are not supposed to be done more harm than good.

3. Use keywords, synonyms and grammatical variations

It's an easy way to make your most relevant content. It is also an effective way to address a range of search queries.

4. Write for long content and high quality

page ranked first page of Google with over 2,000 words. Moreover, it appears that the elaborate articles get more shares and inbound links as short and superficial articles.

5. Take advantage of the long tail

The long tail phrases have a lower search volume [that "expressions tops], however the quality of traffic will be larger with more visitors and more motivated conversion probability.

6. Answer the questions your prospects

If your prospects have questions about your product or services, they will probably type these same issues in Google. Provide credible answers to these questions and you will get to visit these prospects to your site.

7. Make your content to be noticed and shared

Find a way for your content to be shared by relevant forums, blogs, influencers, newsletters and other social sites (Facebook, Twitter, Google+, LinkedIn, etc.).

8. Invest in Google Plus

The inevitable introduction of AuthorRank means that Google will start to connect its SEO factors to individual authors. By identifying with Google+, you boost the authority of your content.

9. tag "title" and "description" are still the kings

This is what users will see the first results pages of search engines. So there include keywords, while remaining natural and seeking to motivate the click on your link. CTR also being a SEO factor.

10. Avoid the "stuffing" Keywords

Recent updates of the search engines (especially Google) are mainly hunting contained seeking to manipulate the rankings. Use keywords only where they should naturally be.

11. Do not suroptimise your texts links

Write text links "perfect" (with key phrases tops), in contrast to the recent past, you can now make a penalty by Google which again sees an attempt to manipulate its algorithm. Again, stay natural.

12. Remember the "alt text" in your images

A good idea is to use the text of your "title" tag in the "alt text". In all cases, keep short and concise to make it easy to read by Google. Moreover, it is always good to use a relevant keyword in the image file name.

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