Here is a list of 50 steps to validate to create a landing page worthy of the name to get very good conversion rates and to grow your prospect list.
Creating a good landing page can not be improvised and sometimes just change a small item such as a title or a call to action button can double the conversion rate.
The problem for many entrepreneurs is that they have landing page that get just 10% conversion rate. So if they make a web marketing campaign on Facebook or Adwords and they pay 0.50 cents cost per click, cost 5 dollars each prospect. It would be enough to create a good landing page with a 20% conversion rate, which is quite feasible to reduce the cost of a prospect by 2!
This list of optimizations landing page you will find items that relate exclusively to those of you that make the online advertising such as Google Adwords or Facebook Ads. But even if you do not do paid advertising, you can adapt the same strategies. For example, point 1, it is also valid for an Adwords ad for a forum signature or an article introducing guest.
Creating a good landing page can not be improvised and sometimes just change a small item such as a title or a call to action button can double the conversion rate.
The problem for many entrepreneurs is that they have landing page that get just 10% conversion rate. So if they make a web marketing campaign on Facebook or Adwords and they pay 0.50 cents cost per click, cost 5 dollars each prospect. It would be enough to create a good landing page with a 20% conversion rate, which is quite feasible to reduce the cost of a prospect by 2!
This list of optimizations landing page you will find items that relate exclusively to those of you that make the online advertising such as Google Adwords or Facebook Ads. But even if you do not do paid advertising, you can adapt the same strategies. For example, point 1, it is also valid for an Adwords ad for a forum signature or an article introducing guest.
The list of 50 landing page optimizations to be performed
1. Is the title of your landing page matches that of your advertisement?
2. Make sure that your landing page only deals with a subject and make sure they very explicit
3. Is a person who finds your landing page and knows nothing about your industry can understand about your landing page in less than 10 seconds?
4. Do you have a slogan or a brief description that enhances understanding of the title?
5. Do you use bullets or numbers to highlight the advantages and benefits of your product / service / solution?
6. Are you using a powerful image or a video presentation?
7. Are we understand the message of your landing page after a single reading in less than 30 seconds. To find out, read the page to somebody who knows nothing and you'll be set!
8. Is the title and first paragraph of your landing page answers the question: what speaks this page?
9. Can we know quickly who created this and why. So who are you and what are you self!
10. Have you removed all the navigation menus and other unnecessary links that might distract the visitor and make him leave the page?
11. Is your value proposition (USP) is clearly defined on your landing page?
12. Is the product specifications have been transformed into benefits and advantages in drafting your page?
13. Make sure that this form on your landing page does not require too much information. Ask the minimum as a first name and email.
14. Give yourself enough information about what people are going to get if they register on your landing page. This may be the number of pages of an e-book, the number of hours in a series of video etc.
15. Do you post testimonials of satisfied customers?
16. Do you several ways to contact you as an email address, a phone number or an IM module.
17. Are you clear enough about what the visitor will get if it meets your form or click on your button call to action?
18. Is your landing page design professional?
19. Is the design of your landing page is consistent with that of your banners?
20. Is the page design matches that of your main website or blog?
21. Is the design of your page is responsive? (adapts to the size of smartphones and tablets).
22. Do you post a link to a page of conditions?
23. Do you offer an extract of what you offer as a book extract, free preview video before registration or a video presentation of a tool.
24. Display your logos or mentions of certifications obtained or prestigious partners?
25. Are the users can easily check your words?
26. Repeat to yourself the benefits of your solution in the title or description of your registration form?
27. Do you use arrows or other elements to direct the attention of visitors?
28. Is the button on your call to action is big enough? Ideally it should be between 80 and 100% of the width of the form.
29. Is the color of the call to action button is different from the color of the form to the button is clearly visible and remarkable fast?
30. Is your call to action button is placed on top without that visitors may need to scroll the page
31. Do you post a link to your privacy policy?
32. Have you optimized your thank you page so that the user performs another action such as sharing the landing page on social networks or register for a webinar?
33. Is the offer of your landing page is limited in time?
34. Have you created a specific landing page lever acquisition marketing? (Adwords, Facebook advertising, Youtube videos, guest blogging etc)
35. In the case of using a video, you have set for it in a loop?
36. Have you placed a call to action at the end of your video?
37. Make sure you have only one call to action button on your landing page unless it is very long.
38. If you offer a registration for a webinar, do you display the number of registered participants to reinforce your credibility?
39. Make sure not to use a pop-up that appears when the user leaves your page without performing actions.
40. Do you do AB testing to improve the conversion rate of your landing page?
41. Have you an opinion or testimony to your prospects to improve the conversion rate of your page?
42. If your registration process is long, make it as short as possible with up to 3 steps.
43. Have you optimized your page to get a good level of quality if you are advertising campaigns on Google Adwords as governed?
44. Do you use a dedicated landing page for each of your promotions and marketing actions?
45. Do you have a competitive landing page long and short in order to know what information that drive visitors to action?
46. Are all elements of your page as the title, images or videos, testimonials or fleas are all focused on the prominence of one element?
47. Have you tested delete multiple elements of your landing page to make it as short as possible. For example, have you tried to remove a chip block, then a video and images etc ...
48. Is the text of your call to action button is optimized with respect to the action to be performed by visitors. For example, no texts like "click here" or "send"?
49. The background color of your form is it enough contrast against the colors of the landing page?
50. Do you use landing page generators to quickly create professional pages optimized?
1. Is the title of your landing page matches that of your advertisement?
2. Make sure that your landing page only deals with a subject and make sure they very explicit
3. Is a person who finds your landing page and knows nothing about your industry can understand about your landing page in less than 10 seconds?
4. Do you have a slogan or a brief description that enhances understanding of the title?
5. Do you use bullets or numbers to highlight the advantages and benefits of your product / service / solution?
6. Are you using a powerful image or a video presentation?
7. Are we understand the message of your landing page after a single reading in less than 30 seconds. To find out, read the page to somebody who knows nothing and you'll be set!
8. Is the title and first paragraph of your landing page answers the question: what speaks this page?
9. Can we know quickly who created this and why. So who are you and what are you self!
10. Have you removed all the navigation menus and other unnecessary links that might distract the visitor and make him leave the page?
11. Is your value proposition (USP) is clearly defined on your landing page?
12. Is the product specifications have been transformed into benefits and advantages in drafting your page?
13. Make sure that this form on your landing page does not require too much information. Ask the minimum as a first name and email.
14. Give yourself enough information about what people are going to get if they register on your landing page. This may be the number of pages of an e-book, the number of hours in a series of video etc.
15. Do you post testimonials of satisfied customers?
16. Do you several ways to contact you as an email address, a phone number or an IM module.
17. Are you clear enough about what the visitor will get if it meets your form or click on your button call to action?
18. Is your landing page design professional?
19. Is the design of your landing page is consistent with that of your banners?
20. Is the page design matches that of your main website or blog?
21. Is the design of your page is responsive? (adapts to the size of smartphones and tablets).
22. Do you post a link to a page of conditions?
23. Do you offer an extract of what you offer as a book extract, free preview video before registration or a video presentation of a tool.
24. Display your logos or mentions of certifications obtained or prestigious partners?
25. Are the users can easily check your words?
26. Repeat to yourself the benefits of your solution in the title or description of your registration form?
27. Do you use arrows or other elements to direct the attention of visitors?
28. Is the button on your call to action is big enough? Ideally it should be between 80 and 100% of the width of the form.
29. Is the color of the call to action button is different from the color of the form to the button is clearly visible and remarkable fast?
30. Is your call to action button is placed on top without that visitors may need to scroll the page
31. Do you post a link to your privacy policy?
32. Have you optimized your thank you page so that the user performs another action such as sharing the landing page on social networks or register for a webinar?
33. Is the offer of your landing page is limited in time?
34. Have you created a specific landing page lever acquisition marketing? (Adwords, Facebook advertising, Youtube videos, guest blogging etc)
35. In the case of using a video, you have set for it in a loop?
36. Have you placed a call to action at the end of your video?
37. Make sure you have only one call to action button on your landing page unless it is very long.
38. If you offer a registration for a webinar, do you display the number of registered participants to reinforce your credibility?
39. Make sure not to use a pop-up that appears when the user leaves your page without performing actions.
40. Do you do AB testing to improve the conversion rate of your landing page?
41. Have you an opinion or testimony to your prospects to improve the conversion rate of your page?
42. If your registration process is long, make it as short as possible with up to 3 steps.
43. Have you optimized your page to get a good level of quality if you are advertising campaigns on Google Adwords as governed?
44. Do you use a dedicated landing page for each of your promotions and marketing actions?
45. Do you have a competitive landing page long and short in order to know what information that drive visitors to action?
46. Are all elements of your page as the title, images or videos, testimonials or fleas are all focused on the prominence of one element?
47. Have you tested delete multiple elements of your landing page to make it as short as possible. For example, have you tried to remove a chip block, then a video and images etc ...
48. Is the text of your call to action button is optimized with respect to the action to be performed by visitors. For example, no texts like "click here" or "send"?
49. The background color of your form is it enough contrast against the colors of the landing page?
50. Do you use landing page generators to quickly create professional pages optimized?
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