We'll see 8 types of content that will bring you targeted traffic. Write blog posts is a good thing but it is far from enough.
By reading this article you will learn:
3 content to recycle right away to dramatically increase your traffic, your leads and your social sharing
How to create simple lists in 30 minutes that will bring you more traffic than most of your articles blogs
The method to create a mini-buzz and stand out quickly.
Get out of your comfort zone
By reading this article you will learn:
3 content to recycle right away to dramatically increase your traffic, your leads and your social sharing
How to create simple lists in 30 minutes that will bring you more traffic than most of your articles blogs
The method to create a mini-buzz and stand out quickly.
Get out of your comfort zone
Content marketing is constantly evolving and we must constantly adapt, we must innovate and stand out. Time or you had to write blog articles are over. Certainly, it will bring you traffic but if you do it you will have several problems:
You will be hard pressed to stand out
you will pass next to a good portion of your target who does not like to read
you will do the same as all your competitors
I think (and I could measure it) that content marketing is very powerful, much more than advertising. This is to make known, to prove his worth, expertise and, again, came out of the lot. But if you're the hundredth person to write about the SEO basic techniques, it will not do anything.
The only way to do is to get you noticed. See all this in detail.
1. Make videos
Record and stream video is the best way to use the content for marketing purposes while leaving the lot.
There are several types of videos that work very well and it's the perfect way to capture an audience and gain visitors. The type of video will work according to your industry. In most cases, the videos that work best are:
humor
tutorials
interviews
Getting to video
For your video to be seen and interesting, there are some rules to follow:
show the result that people get from the beginning of the video in the first 10 seconds
add background music
be dynamic and smiling
keep it short, no more than 5 minutes in the ideal
tell the users what to do and how to do at the end (in the case of advice or tutorials)
Some entrepreneurs drain most of their traffic by broadcasting videos on Youtube. Do not miss out on. In my case, the video platforms generate about 15% of my traffic.
2. The tutorials
In most industries, the tutorials work very well. The tutorials are highly sought either Google or Youtube. Simply enter the word "how" or "how to" on Google or YouTube and you'll see for yourself.
The benefits tutorials
There are many. Firstly it allows you to clearly demonstrate your expertise in an area. Second, it allows you to get noticed easily Vour and left the fate of "théorieciens". This also allows you to create an audience of loyal readers. Just convince once with a good tutorial and they will appreciate: the famous show by example.
If you sell a product, the tutorials will also help you:
easier to sell your product because it adds value and allows the customer to view the use of your product
remove obstacles to buying
to show that you are competent and you have the ability to help your customers
How to create a good tutorial
Show the end result from the beginning of the tutorial in order to motivate people to read or watch to the end
Detailing each step, even the simplest and be as specific as possible
Clearly explain the interest of each step
Submit external sources or downloads, which can allow users to save time
Make sure to give at least 1 INFO that hard to find and has great value
Of course, the higher your tutorial will address an important problem for which there are few solutions more valuable it is. Example: How to create a mobile application without developer! You see the concept.
Keep this strategy in mind for successful tutorials, it works great.
How to make "a complicated but very important thing in your area" without "the, indicate a recurrence, a lack of skill that most people" "in less than or less than" and here you talk time or money.
example:
how to create a mobile application without technical knowledge in less than 30 days
how to learn to make a video jingle without producing station software 30mn
etc.
For completeness, I advise you to create the tutorial text format, attaching screenshots and video. The text format will allow you to better your site listed.
3. Articles of smart lists
Items in lists work wonderfully. It's easy to read, it goes back well in Google and it shares many. My best items are lists, often numbered as the factors taken into account by Google for SEO, "7 plugins to double the number of subscribers to your newsletter," etc. Moreover, the text made into Google and you will see that most of the time, when looking for technical information or advice, lists date back very well.
How to articles in a list?
identify a problem
think about the best solution
cut out the solution steps or other (this can be plugins or software in my case)
write the outline of each step
write your article
blog Traffic
4. The analysis and case study
This is another great way to demonstrate your expertise while talking to you. There is no better way to convince than showing results others have obtained by following your advice.
A case study will simply show, in detail, how you solved a problem. You will first present the problem, immediately show the result (the way to solve the problem) then you go any detail.
How to present a case study?
Write first the initial problem
Then, present the final result. Prove what you say with screenshots, pictures, news articles or videos testimonials
Clearly mark all the steps you have in place to solve the problem
Make a list of tips for your readers to duplicate what you did
5. Bring original solutions
There is a very good way to gain traffic and let you know: bring a new solution to a problem or at least present it differently. Specifically: do not say the same thing as everyone else!
Bloggers who do not stand out do not know to differentiate. No need to create the Nth article on "how to reference a blog", you need to stand out. Bring the novelty and give want to read. And give people what they want is to say simplicity.
Example: how to live his blog without writing a single article and without taking the head with SEO. And here you can present various techniques such as the fact of creating a community blog.
In each sector, we hear all the time about the same thing, and presented in the same way. This is not how you go out to you. Bring a new way of doing, simpler, better and walking out of the lot.
If you are in the weight, present a way to gain muscle without going to the gym 6 days 7
If you are in guitar lessons, present a solution to learn the guitar in 30 minutes a day with your smartphone
Or, if you are in the web marketing, introduce a way to make themselves known without paying advertising.
6. infographics
I do not like the graphics and I never read them. But they are very divided on social networks and bring a lot of traffic. So I do it anyway!
I think the best way to make an infographic is to take one of your articles in list form and turn it in computer graphics.
For the graphics give you backlinks, I advise you to install an embed code at the bottom of your graphics. Islands bloggers and website publishers will just have to copy and paste this code on their blog as they would to insert a YouTube video. WordPress, you can generate an embed code to embed the plugin code generator.
To create your graphics, you can either outsource seeking graphic designers on codeur.com or other market places, or create them yourself.
To create your graphics yourself you can go through sites like:
infogr.am
visual.ly
7. Make the buzz with same (mime in French)
You see them everywhere for several months. Are the same buzz and are shared, especially on Facebook.
The concept of a meme:
take a picture known
parody then, use it to your advantage
adapt it to your industry
To generate a meme you can simply use Photoshop or go through a meme generator like this.
Example of memes:
meme generator
8. Recycle content
Final tip for getting more traffic: create variations of your content. If you have a blog post, transform in video, slide in e-book and computer graphics. Then share each content on Slideshare, visual.ly, Youtube or scribd.
This will allow you to reach a wider audience to be much more visible and get many backlinks.
You will be hard pressed to stand out
you will pass next to a good portion of your target who does not like to read
you will do the same as all your competitors
I think (and I could measure it) that content marketing is very powerful, much more than advertising. This is to make known, to prove his worth, expertise and, again, came out of the lot. But if you're the hundredth person to write about the SEO basic techniques, it will not do anything.
The only way to do is to get you noticed. See all this in detail.
1. Make videos
Record and stream video is the best way to use the content for marketing purposes while leaving the lot.
There are several types of videos that work very well and it's the perfect way to capture an audience and gain visitors. The type of video will work according to your industry. In most cases, the videos that work best are:
humor
tutorials
interviews
Getting to video
For your video to be seen and interesting, there are some rules to follow:
show the result that people get from the beginning of the video in the first 10 seconds
add background music
be dynamic and smiling
keep it short, no more than 5 minutes in the ideal
tell the users what to do and how to do at the end (in the case of advice or tutorials)
Some entrepreneurs drain most of their traffic by broadcasting videos on Youtube. Do not miss out on. In my case, the video platforms generate about 15% of my traffic.
2. The tutorials
In most industries, the tutorials work very well. The tutorials are highly sought either Google or Youtube. Simply enter the word "how" or "how to" on Google or YouTube and you'll see for yourself.
The benefits tutorials
There are many. Firstly it allows you to clearly demonstrate your expertise in an area. Second, it allows you to get noticed easily Vour and left the fate of "théorieciens". This also allows you to create an audience of loyal readers. Just convince once with a good tutorial and they will appreciate: the famous show by example.
If you sell a product, the tutorials will also help you:
easier to sell your product because it adds value and allows the customer to view the use of your product
remove obstacles to buying
to show that you are competent and you have the ability to help your customers
How to create a good tutorial
Show the end result from the beginning of the tutorial in order to motivate people to read or watch to the end
Detailing each step, even the simplest and be as specific as possible
Clearly explain the interest of each step
Submit external sources or downloads, which can allow users to save time
Make sure to give at least 1 INFO that hard to find and has great value
Of course, the higher your tutorial will address an important problem for which there are few solutions more valuable it is. Example: How to create a mobile application without developer! You see the concept.
Keep this strategy in mind for successful tutorials, it works great.
How to make "a complicated but very important thing in your area" without "the, indicate a recurrence, a lack of skill that most people" "in less than or less than" and here you talk time or money.
example:
how to create a mobile application without technical knowledge in less than 30 days
how to learn to make a video jingle without producing station software 30mn
etc.
For completeness, I advise you to create the tutorial text format, attaching screenshots and video. The text format will allow you to better your site listed.
3. Articles of smart lists
Items in lists work wonderfully. It's easy to read, it goes back well in Google and it shares many. My best items are lists, often numbered as the factors taken into account by Google for SEO, "7 plugins to double the number of subscribers to your newsletter," etc. Moreover, the text made into Google and you will see that most of the time, when looking for technical information or advice, lists date back very well.
How to articles in a list?
identify a problem
think about the best solution
cut out the solution steps or other (this can be plugins or software in my case)
write the outline of each step
write your article
blog Traffic
4. The analysis and case study
This is another great way to demonstrate your expertise while talking to you. There is no better way to convince than showing results others have obtained by following your advice.
A case study will simply show, in detail, how you solved a problem. You will first present the problem, immediately show the result (the way to solve the problem) then you go any detail.
How to present a case study?
Write first the initial problem
Then, present the final result. Prove what you say with screenshots, pictures, news articles or videos testimonials
Clearly mark all the steps you have in place to solve the problem
Make a list of tips for your readers to duplicate what you did
5. Bring original solutions
There is a very good way to gain traffic and let you know: bring a new solution to a problem or at least present it differently. Specifically: do not say the same thing as everyone else!
Bloggers who do not stand out do not know to differentiate. No need to create the Nth article on "how to reference a blog", you need to stand out. Bring the novelty and give want to read. And give people what they want is to say simplicity.
Example: how to live his blog without writing a single article and without taking the head with SEO. And here you can present various techniques such as the fact of creating a community blog.
In each sector, we hear all the time about the same thing, and presented in the same way. This is not how you go out to you. Bring a new way of doing, simpler, better and walking out of the lot.
If you are in the weight, present a way to gain muscle without going to the gym 6 days 7
If you are in guitar lessons, present a solution to learn the guitar in 30 minutes a day with your smartphone
Or, if you are in the web marketing, introduce a way to make themselves known without paying advertising.
6. infographics
I do not like the graphics and I never read them. But they are very divided on social networks and bring a lot of traffic. So I do it anyway!
I think the best way to make an infographic is to take one of your articles in list form and turn it in computer graphics.
For the graphics give you backlinks, I advise you to install an embed code at the bottom of your graphics. Islands bloggers and website publishers will just have to copy and paste this code on their blog as they would to insert a YouTube video. WordPress, you can generate an embed code to embed the plugin code generator.
To create your graphics, you can either outsource seeking graphic designers on codeur.com or other market places, or create them yourself.
To create your graphics yourself you can go through sites like:
infogr.am
visual.ly
7. Make the buzz with same (mime in French)
You see them everywhere for several months. Are the same buzz and are shared, especially on Facebook.
The concept of a meme:
take a picture known
parody then, use it to your advantage
adapt it to your industry
To generate a meme you can simply use Photoshop or go through a meme generator like this.
Example of memes:
meme generator
8. Recycle content
Final tip for getting more traffic: create variations of your content. If you have a blog post, transform in video, slide in e-book and computer graphics. Then share each content on Slideshare, visual.ly, Youtube or scribd.
This will allow you to reach a wider audience to be much more visible and get many backlinks.
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