AB testing can test different elements of your web pages to improve your conversion rate. That said, implement AB testing can not be improvised and not everything has to be tested.
In this comprehensive article on the ab testing, you will see include:
what elements of your site to test primarily for concrete results quickly
how to test a sales strategy to increase your revenue based on facts, not on your intuition
2 tools to test a payment page to reduce the dropout of shopping carts
In this comprehensive article on the ab testing, you will see include:
what elements of your site to test primarily for concrete results quickly
how to test a sales strategy to increase your revenue based on facts, not on your intuition
2 tools to test a payment page to reduce the dropout of shopping carts
What tests need to be in place first?
With ab testing, you can test almost everything, it is endless. That said, some tests will not give you results in terms of conversion rates and revenue. It is important not to start ab testing by putting in competition two buttons on a form. If you start like that, you will need millions of visitors. So we will see what items you need to test a priority, even if you have little traffic.
First of all I suggest you start by testing large elements of your site. For example, you can test a sales page with just the video, just text or both. It is through this type of testing that I realized that most of my sales pages converted better when I put text and video. Then you have to test your hooks, it is one of the most important elements of a page.
In order, here are the things I advise you to test:
the conversion pages such as landing pages and sales pages. Experiment with video with text, with both etc. The level of your landing pages, you can test the long versions and very short versions with just a grip and form.
your payment pages
your hooks
your forms
your sales items (guarantee, testimonials) etc. For example, I realized that to remove the warranty on most of my products did not decrease my sales!
How to test a sales process?
Test a sales process or strategy is what will bring you the most results quickly. For example, if you sell an online video training, you can set up a series of three free videos and a sales page. You know that this strategy gives you a conversion rate of 4%. Now, how to know if you can not increase your revenues and your conversion rates by replacing your 3 free videos by 3 items from blogs or 3 webinars? I'll show you how AB testing can help you test these sales strategies in the video below.
How to test the conversion tunnel of an ecommerce site?
The conversion tunnel of an e-commerce site is crucial to the success of your online business. I have already given many tips sue this blog to create short conversions tunnels to reduce the dropouts shopping cart. In this video, I'll show you how to test the entire conversion funnel your e-commerce site. The goal is that you can shorten the while increasing your sales!
How to make a AB testing payment page?
The final stage of a website is the payment page. You know I do not recommend using Paypal as it is the worst online payment solutions in terms of conversion rates. In this video we will see how to test a payment page and order form. You can see if some elements are superfluous or they make you lose sales. The goal is to create the perfect payment page that encourages prospects to finalize their orders.
With ab testing, you can test almost everything, it is endless. That said, some tests will not give you results in terms of conversion rates and revenue. It is important not to start ab testing by putting in competition two buttons on a form. If you start like that, you will need millions of visitors. So we will see what items you need to test a priority, even if you have little traffic.
First of all I suggest you start by testing large elements of your site. For example, you can test a sales page with just the video, just text or both. It is through this type of testing that I realized that most of my sales pages converted better when I put text and video. Then you have to test your hooks, it is one of the most important elements of a page.
In order, here are the things I advise you to test:
the conversion pages such as landing pages and sales pages. Experiment with video with text, with both etc. The level of your landing pages, you can test the long versions and very short versions with just a grip and form.
your payment pages
your hooks
your forms
your sales items (guarantee, testimonials) etc. For example, I realized that to remove the warranty on most of my products did not decrease my sales!
How to test a sales process?
Test a sales process or strategy is what will bring you the most results quickly. For example, if you sell an online video training, you can set up a series of three free videos and a sales page. You know that this strategy gives you a conversion rate of 4%. Now, how to know if you can not increase your revenues and your conversion rates by replacing your 3 free videos by 3 items from blogs or 3 webinars? I'll show you how AB testing can help you test these sales strategies in the video below.
How to test the conversion tunnel of an ecommerce site?
The conversion tunnel of an e-commerce site is crucial to the success of your online business. I have already given many tips sue this blog to create short conversions tunnels to reduce the dropouts shopping cart. In this video, I'll show you how to test the entire conversion funnel your e-commerce site. The goal is that you can shorten the while increasing your sales!
How to make a AB testing payment page?
The final stage of a website is the payment page. You know I do not recommend using Paypal as it is the worst online payment solutions in terms of conversion rates. In this video we will see how to test a payment page and order form. You can see if some elements are superfluous or they make you lose sales. The goal is to create the perfect payment page that encourages prospects to finalize their orders.
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