I will present an unstoppable technique to advertise on the Internet for free, without spending money. You can advertise on Google Adwords, Facebook, buy banner ads, buy items Sponsored etc.
Too good to be true? No no, read on.
By reading this article you will know more that 97% of entrepreneurs on how to make internet advertising without spending money.
Imagine for a minute that you can:
advertising on Adwords, Facebook, Youtube or on the biggest websites in your area for free
outsource tasks to providers in spending money
market your business everywhere and become the leader in your industry.
Too good to be true? No no, read on.
By reading this article you will know more that 97% of entrepreneurs on how to make internet advertising without spending money.
Imagine for a minute that you can:
advertising on Adwords, Facebook, Youtube or on the biggest websites in your area for free
outsource tasks to providers in spending money
market your business everywhere and become the leader in your industry.
Most entrepreneurs face the same problem: lack of budget for advertising and make themselves known. And they react almost all the way: you have the money to acquire traffic. They want traffic, traffic and more traffic. And the problem is that internet advertising is very expensive:
The cost per click Google Adwords are soaring and most companies who use work at the margin or loss
For most businesses, Facebook advertising does not convert
Any banner on a known site costs several thousand euros per month!
Guess what? They totally plant.
If you do not earn enough money with 1000 visitors, you will gain no more with 100 000 visitors, considering the fees you will have to reach the 100 000 visitors.
Bring 100,000 people in a supermarket, where the products are placed on a shelf 5 meters high, without ladders, and there is no one to check out ... customers do not buy because they can not .
Stop working at haphazard
I'm always amazed to meet entrepreneurs who invest thousands of dollars in the acquisition of traffic as they do not even know if their site is the seller. They do not know who their visitors, where they come from, what they click, why they leave without buying, what products are most interested ... They do not know either how many visitors become customers have registered on a newsletter. Worse, they change their whole pages dice website they have an idea without knowing if this is better than before or not.
Are you change the location of your next day at the restaurant without telling your customers, the press etc? Well, make changes to your site without knowing if it works better than before is also risky.
I will explain you how to optimize the conversion rate of your site!
optimization conversion rate
How to (almost) double your sales without extra visitors
Many of you likely to stop reading here. Too bad for you. Because yes, we will talk about conversion rate optimization. Copywriting is one of them, it's probably why you have read this far.
So I'm not going to talk about miracles methods to free advertising on the internet, I will explain how to optimize your website to make more sales without having more visitors. And the goal is to reinvest the surplus of revenue you make with your optimizations in advertising.
How to increase your sales by 47% in 6 months without additional visitors!
This is just one example that I put up on the site of a client and everyone will not get those numbers. But you will understand the principle.
Free internet advertising
Consider a site, the site of one of my clients that I will not mention the name. He sells online tools in the cloud.
Here's metrics (rounded) before optimizations:
Number of monthly unique visitors: 24,000
Open rate of emails: 11%
CTR emails: 4.6%
Percentage of registered on the newsletter: 7%
Percentage of sales: 1.2%
Product Price: 75 dollars
Monthly sales: 15,600 dollars
Metrics after optimization (traffic edged up but not talk)
Number of monthly unique visitors: 24,000
Open rate of emails 29%
CTR emails: 8%
Percentage of registered on the newsletter: 17%
Percentage of sales: 2%
Product Price: 75 dollars
Monthly sales: 23,000 dollars
In 6 months of optimization, without spending any money, except for optimization software, the client generates over 7,000 additional sales. What invest in advertising on the internet. A 0.50 cents the average cost per click it makes him 14,000 additional visitors per month or potentially keeping the same rate this conversion, 11,500 dollars more each month.
eans in place to increase sales and all the conversion.
For this client, we first made sure to analyze all the activation / conversion process. We have worked many elements including:
landing pages
copywriting
product pages
emails
the purchase tunnel
the shopping cart page
the call to action buttons
visual
Layout
etc.
The software you need (we used) to optimize your conversion rates
Google Analytics
Optimizely
Leadpages
MailChimp
CrazyEgg
ClickTale
The method to optimize the conversion rate of your website
Establishing a statement to actual results
The first step is to establish a report on the current results:
it is able to measure the performance of our site?
How do we sell?
are we satisfied with our results?
what do we do everyday to sell?
how many visitors?
or do they come from?
How to subscribe to the newsletter?
how many direct sales?
how many emails opening rates, clicks and purchases?
percentage of cart abandonment?
Cart Average monthly / yearly per client?
Measure what needs to be
This part is vital. We must measure what is important. In most cases it mocks the bounce rate, the number of page views or the OS used. These data are important for media sites live Ad CPM, not an e-commerce site or a startup. However, some data are often forgotten. For example, in some areas, geo-location is paramount.
Before proposing the venue on my site, I watch or cities in which I have the most visitors. Needless to offer a seminar in Paris though most of my visitors are based in Quebec!
For this client we have chosen to measure the results of the site. Soon we will measure and will optimize marketing levers we use and the performance of each of them to find the best profitability of each of our marketing actions to:
Facebook
Twitter
affiliation
Marketplaces
Articles invited
The videos posted on Youtube
Posts on the forums
etc.
We analyzed four key factors:
activation (newsletter registration webinar, free physical events)
Retention (frequency of purchase)
Abandoned shopping cart
Emailing (open rates, click rates, purchase)
We have not analyzed all at once. We have created a roadmap with priorities. The main goal for the client was profitable time spent and marketing actions. So we started working on the activation: increase the number of subscribers to the newsletter.
We then worked on the conversion tunnel and the sales process (product pages copywriting, visual call to action, promises etc).
Then we focused on optimizing emails (opening, clicks, actions).
Properly install the right tools
I emphasize this crucial point: a misconfigured tool is not only useless but little more you lose money. Regarding Google Analytics, you must be certain that your conversions are installed, the codes are present on the important pages, the e-commerce goals are configured etc.
You'd be surprised at the number of companies that have not set up their e-commerce conversion goals from Google Analytics. If you do not know how to do, invest in the services of a consultant or Google Anaytics agency. This is important!
It is the same for the AB tests. For most of your tests, not the page on which you put the test that is the goal, this is the thank you page. Or you read the tests in reverse!
Example: If you want to test two colors of call to action buttons on your form is the thank you page that will give you a conversion indicators, the page where users arrive after having filled the form. This is the only way to know how many visitors arrived at this page and have therefore met the target. If your AB testing software will give you the opposite results. He will tell you that the best button is the one that got the lowest bounce rate (users remain on the page) which means they were not on the thank you page. So they did not fill the form.
Determine your goals
What is the behavior of the perfect visitor
How CA or do you want to achieve
What should be the average basket of a customer
Create content
Once you have installed your software and your goals will be determined we will have to create content. Basically, you create variants pages and other items that you wish to test. Non-exhaustive list of what you can try:
Contents: Page with video and without video, testimonials pages with and without evidence, very long page, very short page etc
Visual: colors, fonts, sizes, forms
Layout: video to the right or left sidebar to the right or left, call to action at the top or bottom
The cost per click Google Adwords are soaring and most companies who use work at the margin or loss
For most businesses, Facebook advertising does not convert
Any banner on a known site costs several thousand euros per month!
Guess what? They totally plant.
If you do not earn enough money with 1000 visitors, you will gain no more with 100 000 visitors, considering the fees you will have to reach the 100 000 visitors.
Bring 100,000 people in a supermarket, where the products are placed on a shelf 5 meters high, without ladders, and there is no one to check out ... customers do not buy because they can not .
Stop working at haphazard
I'm always amazed to meet entrepreneurs who invest thousands of dollars in the acquisition of traffic as they do not even know if their site is the seller. They do not know who their visitors, where they come from, what they click, why they leave without buying, what products are most interested ... They do not know either how many visitors become customers have registered on a newsletter. Worse, they change their whole pages dice website they have an idea without knowing if this is better than before or not.
Are you change the location of your next day at the restaurant without telling your customers, the press etc? Well, make changes to your site without knowing if it works better than before is also risky.
I will explain you how to optimize the conversion rate of your site!
optimization conversion rate
How to (almost) double your sales without extra visitors
Many of you likely to stop reading here. Too bad for you. Because yes, we will talk about conversion rate optimization. Copywriting is one of them, it's probably why you have read this far.
So I'm not going to talk about miracles methods to free advertising on the internet, I will explain how to optimize your website to make more sales without having more visitors. And the goal is to reinvest the surplus of revenue you make with your optimizations in advertising.
How to increase your sales by 47% in 6 months without additional visitors!
This is just one example that I put up on the site of a client and everyone will not get those numbers. But you will understand the principle.
Free internet advertising
Consider a site, the site of one of my clients that I will not mention the name. He sells online tools in the cloud.
Here's metrics (rounded) before optimizations:
Number of monthly unique visitors: 24,000
Open rate of emails: 11%
CTR emails: 4.6%
Percentage of registered on the newsletter: 7%
Percentage of sales: 1.2%
Product Price: 75 dollars
Monthly sales: 15,600 dollars
Metrics after optimization (traffic edged up but not talk)
Number of monthly unique visitors: 24,000
Open rate of emails 29%
CTR emails: 8%
Percentage of registered on the newsletter: 17%
Percentage of sales: 2%
Product Price: 75 dollars
Monthly sales: 23,000 dollars
In 6 months of optimization, without spending any money, except for optimization software, the client generates over 7,000 additional sales. What invest in advertising on the internet. A 0.50 cents the average cost per click it makes him 14,000 additional visitors per month or potentially keeping the same rate this conversion, 11,500 dollars more each month.
eans in place to increase sales and all the conversion.
For this client, we first made sure to analyze all the activation / conversion process. We have worked many elements including:
landing pages
copywriting
product pages
emails
the purchase tunnel
the shopping cart page
the call to action buttons
visual
Layout
etc.
The software you need (we used) to optimize your conversion rates
Google Analytics
Optimizely
Leadpages
MailChimp
CrazyEgg
ClickTale
The method to optimize the conversion rate of your website
Establishing a statement to actual results
The first step is to establish a report on the current results:
it is able to measure the performance of our site?
How do we sell?
are we satisfied with our results?
what do we do everyday to sell?
how many visitors?
or do they come from?
How to subscribe to the newsletter?
how many direct sales?
how many emails opening rates, clicks and purchases?
percentage of cart abandonment?
Cart Average monthly / yearly per client?
Measure what needs to be
This part is vital. We must measure what is important. In most cases it mocks the bounce rate, the number of page views or the OS used. These data are important for media sites live Ad CPM, not an e-commerce site or a startup. However, some data are often forgotten. For example, in some areas, geo-location is paramount.
Before proposing the venue on my site, I watch or cities in which I have the most visitors. Needless to offer a seminar in Paris though most of my visitors are based in Quebec!
For this client we have chosen to measure the results of the site. Soon we will measure and will optimize marketing levers we use and the performance of each of them to find the best profitability of each of our marketing actions to:
affiliation
Marketplaces
Articles invited
The videos posted on Youtube
Posts on the forums
etc.
We analyzed four key factors:
activation (newsletter registration webinar, free physical events)
Retention (frequency of purchase)
Abandoned shopping cart
Emailing (open rates, click rates, purchase)
We have not analyzed all at once. We have created a roadmap with priorities. The main goal for the client was profitable time spent and marketing actions. So we started working on the activation: increase the number of subscribers to the newsletter.
We then worked on the conversion tunnel and the sales process (product pages copywriting, visual call to action, promises etc).
Then we focused on optimizing emails (opening, clicks, actions).
Properly install the right tools
I emphasize this crucial point: a misconfigured tool is not only useless but little more you lose money. Regarding Google Analytics, you must be certain that your conversions are installed, the codes are present on the important pages, the e-commerce goals are configured etc.
You'd be surprised at the number of companies that have not set up their e-commerce conversion goals from Google Analytics. If you do not know how to do, invest in the services of a consultant or Google Anaytics agency. This is important!
It is the same for the AB tests. For most of your tests, not the page on which you put the test that is the goal, this is the thank you page. Or you read the tests in reverse!
Example: If you want to test two colors of call to action buttons on your form is the thank you page that will give you a conversion indicators, the page where users arrive after having filled the form. This is the only way to know how many visitors arrived at this page and have therefore met the target. If your AB testing software will give you the opposite results. He will tell you that the best button is the one that got the lowest bounce rate (users remain on the page) which means they were not on the thank you page. So they did not fill the form.
Determine your goals
What is the behavior of the perfect visitor
How CA or do you want to achieve
What should be the average basket of a customer
Create content
Once you have installed your software and your goals will be determined we will have to create content. Basically, you create variants pages and other items that you wish to test. Non-exhaustive list of what you can try:
Contents: Page with video and without video, testimonials pages with and without evidence, very long page, very short page etc
Visual: colors, fonts, sizes, forms
Layout: video to the right or left sidebar to the right or left, call to action at the top or bottom
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