Referencing a WordPress blog is less complicated than an e-commerce site. That said, there are some optimization performed so that your website ranks well on Google and does not contain duplicate content.
In this article, you'll see:
2 optimizations to be performed to improve WordPress SEO. These techniques are not used by 9 out of 10 bloggers
Internal mesh strategy to be traced on Google articles or pages of your choice
The basic WordPress SEO
First, I wish to emphasize some basic elements you need to set up your WordPress blog if you do not do it already.
In this article, you'll see:
2 optimizations to be performed to improve WordPress SEO. These techniques are not used by 9 out of 10 bloggers
Internal mesh strategy to be traced on Google articles or pages of your choice
The basic WordPress SEO
First, I wish to emphasize some basic elements you need to set up your WordPress blog if you do not do it already.
Optimizing titles and description
I think you have already optimize your title tags using an SEO Yoast SEO plugin as it is the base. It is therefore of short (shorter h1) and insert a page title that contains your keywords.
Be careful to strike a balance between search engine optimization of your blog and optimization for users. Indeed, it is your title that appears in the Google results and determines whether Internet users want to click or not.
A few rules:
Keep it short: no more than 70 characters
Inserting the main keyword phrase at the beginning of the title
The title should be catchy and incite click
That said, on most blogs, it appears that the blog name appears at the end of every page titles. It is inserted by default. I suggest you delete by going to the section taxonomies Yoast SEO plugin. Just delete the text sitename present at the end of the format.
SEO wordpress
Optimization of h1 tags and Hn
H1 is the visible under Article. It may be the same as the title tag. That said, I advise you to change to encourage click. While it is important that your main keyword appears in, the title must first be well Copywrite to get maximum clicks.
You can also perform AB tests your WordPress blog article titles with a plugin like AB Tasting.
If possible, you can even insert your h1 in an image to get more clicks.
Regarding other Hn tags, I advise you to follow a logical structure subtitle H2 and sub-sub title H3. You can enter as H2 and H3 as you want. Remember to insert your main keyword in these tags.
Content Optimization
I advise you to write as you feel and not think about the search engine optimization of your blog. Rather prefer to add or change words once you have finished writing your article. It will be more natural and readable. Thus, your article will include a large number of different keywords related to your industry.
Image Optimization
Remember to optimize the image names and ALT tags.
Example of an image on the blog SEO:
Image Name: referencement-blog.jpg
ALT tag: SEO Blog
Ok, we reviewed the basics. Let us now see what are the techniques of SEO that very few bloggers use.
1. Optimizing pages TAGS
WordPress, you should definitely add tags for each of your articles. It's good but it poses several problems.
First, most bloggers do not optimize their tag pages. I suggest you go to the page that lists all your TAGS. Then, for each of them, click the edit button. Now you are going to enter a SEO title and a unique description for each of your tags.
optimize tag wordpess
Then see how to make sure not to have too much duplicate content. For each TAG, WordPress created a special page that duplicates your content.
The first thing to do is to remove too similar TAGS who are not related to an article. In my case, that's what I did.
For GAD "test ab" I had many of the same TAGS used for a single item. So I removed the tags:
ab tests
ab test
ab testing
Ditto for other words that duplicities content and which were only variations in the plural.
Once it's done, I advise you to write a single H1 TAGS for each page. This will allow you to raise up these pages in the SERPs.
There are very specific and detailed advice on how to maximize your tags on the site SEOMIX
2. Optimization category pages
As the pages of TAGS, category pages should be optimized. Again, for each category you must:
write a unique seo title containing your keyword
write a unique description containing your keyword
write to a single H1
3. Internal mesh Strategy
You probably know the inner mesh on a blog so I will not drag me. But it does not just happen. I see that most bloggers are content to make connections between their various articles haphazardly.
Before you jump in the optimization of internal mesh should be to study the structure of your blog.
Indeed, I remind you that the mesh of a site is primarily done to guide the crawl on your articles to popularize them. The blows, the mesh will be different depending on the architecture of your blog.
News Blog
Your blog is content to summarize the news of your industry without any categorization according to published articles. In view of the lack of class, nothing prevents you to set up an article mesh article I previously called "the haphazard"
News Blog segmented
The one arrives on something more "pro". Here the goal is to avoid linking these categories in order to create a partitioned semantic environment within your blog. This is called the technique of SILO (or soloing). So many of you will be objected that this method is primarily made for e-commerce sites. So far it works perfectly for a blog.
The goal is to reach a descendant of this type mesh:
SILO semantics
Here it should never be a link between:
Sub Category A and B
Article from the same sub category
And to push further optimization should, once the crawler with access to a sub category, to prevent him from going on another category via the menu via the use of the follow ... but it will be the subject to subsequent further article.
While this method is not the only valid and there are other very effective but it remains that the mesh segmentation strategy or SILO proven.
Always remember this. The goal of a good mesh is to guide the crawl based on the architecture of your site. The goal is to concentrate the juice of your backlinks on a semantic environment. Specifically, you yourself tell Google what it should highlight rather than let him decide.
I think you have already optimize your title tags using an SEO Yoast SEO plugin as it is the base. It is therefore of short (shorter h1) and insert a page title that contains your keywords.
Be careful to strike a balance between search engine optimization of your blog and optimization for users. Indeed, it is your title that appears in the Google results and determines whether Internet users want to click or not.
A few rules:
Keep it short: no more than 70 characters
Inserting the main keyword phrase at the beginning of the title
The title should be catchy and incite click
That said, on most blogs, it appears that the blog name appears at the end of every page titles. It is inserted by default. I suggest you delete by going to the section taxonomies Yoast SEO plugin. Just delete the text sitename present at the end of the format.
SEO wordpress
Optimization of h1 tags and Hn
H1 is the visible under Article. It may be the same as the title tag. That said, I advise you to change to encourage click. While it is important that your main keyword appears in, the title must first be well Copywrite to get maximum clicks.
You can also perform AB tests your WordPress blog article titles with a plugin like AB Tasting.
If possible, you can even insert your h1 in an image to get more clicks.
Regarding other Hn tags, I advise you to follow a logical structure subtitle H2 and sub-sub title H3. You can enter as H2 and H3 as you want. Remember to insert your main keyword in these tags.
Content Optimization
I advise you to write as you feel and not think about the search engine optimization of your blog. Rather prefer to add or change words once you have finished writing your article. It will be more natural and readable. Thus, your article will include a large number of different keywords related to your industry.
Image Optimization
Remember to optimize the image names and ALT tags.
Example of an image on the blog SEO:
Image Name: referencement-blog.jpg
ALT tag: SEO Blog
Ok, we reviewed the basics. Let us now see what are the techniques of SEO that very few bloggers use.
1. Optimizing pages TAGS
WordPress, you should definitely add tags for each of your articles. It's good but it poses several problems.
First, most bloggers do not optimize their tag pages. I suggest you go to the page that lists all your TAGS. Then, for each of them, click the edit button. Now you are going to enter a SEO title and a unique description for each of your tags.
optimize tag wordpess
Then see how to make sure not to have too much duplicate content. For each TAG, WordPress created a special page that duplicates your content.
The first thing to do is to remove too similar TAGS who are not related to an article. In my case, that's what I did.
For GAD "test ab" I had many of the same TAGS used for a single item. So I removed the tags:
ab tests
ab test
ab testing
Ditto for other words that duplicities content and which were only variations in the plural.
Once it's done, I advise you to write a single H1 TAGS for each page. This will allow you to raise up these pages in the SERPs.
There are very specific and detailed advice on how to maximize your tags on the site SEOMIX
2. Optimization category pages
As the pages of TAGS, category pages should be optimized. Again, for each category you must:
write a unique seo title containing your keyword
write a unique description containing your keyword
write to a single H1
3. Internal mesh Strategy
You probably know the inner mesh on a blog so I will not drag me. But it does not just happen. I see that most bloggers are content to make connections between their various articles haphazardly.
Before you jump in the optimization of internal mesh should be to study the structure of your blog.
Indeed, I remind you that the mesh of a site is primarily done to guide the crawl on your articles to popularize them. The blows, the mesh will be different depending on the architecture of your blog.
News Blog
Your blog is content to summarize the news of your industry without any categorization according to published articles. In view of the lack of class, nothing prevents you to set up an article mesh article I previously called "the haphazard"
News Blog segmented
The one arrives on something more "pro". Here the goal is to avoid linking these categories in order to create a partitioned semantic environment within your blog. This is called the technique of SILO (or soloing). So many of you will be objected that this method is primarily made for e-commerce sites. So far it works perfectly for a blog.
The goal is to reach a descendant of this type mesh:
SILO semantics
Here it should never be a link between:
Sub Category A and B
Article from the same sub category
And to push further optimization should, once the crawler with access to a sub category, to prevent him from going on another category via the menu via the use of the follow ... but it will be the subject to subsequent further article.
While this method is not the only valid and there are other very effective but it remains that the mesh segmentation strategy or SILO proven.
Always remember this. The goal of a good mesh is to guide the crawl based on the architecture of your site. The goal is to concentrate the juice of your backlinks on a semantic environment. Specifically, you yourself tell Google what it should highlight rather than let him decide.
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