We often hear that writing blog posts is important for our ranking on search engines. But why? How to use a business blog to improve SEO and what connection is there between writing and web optimization for search engines?
This is what we will see throughout this article, and if you manage to implement all the points mentioned therein, your SEO will thank you!
1) Write blog articles
I know it sounds obvious but blogging is one of the easiest ways to improve your business site's performance in organic search engines.
Why? Because every time you write a new blog post, you create a new URL for your site - and each new URL is a new opportunity for your site to be ranked higher on search engines.
Think about it. What other parts of your site give you the opportunity to create a new page that deals with important terms that you want to be positioned? Not that much. (For example, how often do you update your page "About" or "Services" page, do you? And how many versions of "About" or "Services" can you create in theory, anyway?
This is what we will see throughout this article, and if you manage to implement all the points mentioned therein, your SEO will thank you!
1) Write blog articles
I know it sounds obvious but blogging is one of the easiest ways to improve your business site's performance in organic search engines.
Why? Because every time you write a new blog post, you create a new URL for your site - and each new URL is a new opportunity for your site to be ranked higher on search engines.
Think about it. What other parts of your site give you the opportunity to create a new page that deals with important terms that you want to be positioned? Not that much. (For example, how often do you update your page "About" or "Services" page, do you? And how many versions of "About" or "Services" can you create in theory, anyway?
Hence the interest of just blogging. Writing blog articles to your site offers endless possibilities to rank in the search engine results for topics that interest your target. Do not therefore under estimate the power of web writing and blogging.
2) Create unique content
Now that the link between writing blog articles and SEO is clear, talking about how not to ruin everything.
The first rule is to make sure that the content you post does not appear anywhere else on other blogs - including yours. This is commonly called "duplicate content" and the search engines do not like it.
Of course, you'll probably end up writing about the same subject from time to time, but writing on the same subject from a different angle is very different duplicate content.
The writing on the same subject from different angles is even very important for a well-balanced blog. Why? Because it allows you to naturally target a variety of keywords but above keywords and key phrases called "long tail".
In SEO, the long tail means all the keywords that individually, generate little traffic but which, once combined, can constitute up to 80% of traffic to a website.
3) Optimize your articles and topics ... Keyword
When writing a blog post, it is important to use the important keywords for which you want to rank well. Especially in your page titles, article titles H1 H2 .., body text etc.
However, it is not enough to write anything for the sole purpose of ranking. Carefully choose the subjects of your web editors. Why? Because the subjects are oriented player while keywords are oriented search engine. And you know what? The ultimate goal of the search engines and to meet the needs of readers and thus promote the sites that best serve their interests.
This means that websites who write quality articles with real value are those who win - not those who try to write around keywords. Google has even update its search algorithm to better align with the subjects and not on keywords.
4) Claim authorship of your web editors
Have you ever done a search on a topic and seen blog posts that appear in search results like this?
This is what happens when you use Google Authorship. The authorship is what allows an author to claim authorship and to link all of its web essays and blog posts to his Google+ profile
This concept is increasingly important for SEO and positioning in the search engine Google. Because Google uses its growing social network Google+ to influence search results of its engine.
5) Create a blog user friendly
A user friendly website is a website that promotes usability and ease of navigation among others. When creating a website, the needs and desires of the user should always be taken into account in decision making. No matter what type of site you use, it must be centered on the user because the quality of the user experience on a website has a direct impact on the performance of it.
Believe it or not, the algorithms of search engines can actually detect if a blog provides a good user experience and they take into account the ranking of sites on the search results pages. Take for example my website: www.redactrice-web.ma
The design is simple to digest and visually appealing: You can immediately identify the title, author and date of publication, to the right of each site's web page, you can search for blog articles Keyword by category or month. A selection of similar items is available at the bottom of each article and sharing buttons are easily accessible etc.
Note: Search engines also appreciate a fast loading times - especially on slower connections such as on mobile. The speed is an integral part of the experience of the user web site.
6) Make sure your blog is adaptive
An adaptive website is a website that is designed to offer the visitor an optimal consulting experience. The user can view the same website through a wide range of devices (computer monitors, smartphones, tablets, etc.) with the same ease and the same comfort.
The web uses have changed considerably for many years and the use of mobile and tablets explode. If the display of your blog adapts to mobile devices and tablets you may lose audience and SEO.
According to Google, 79% of users who do not like what they find on a mobile site will seek the information they need on another. This kind of bounce signals to Google that your content is not good.
7) Make it easy social sharing
You have probably heard that your blog must have social sharing buttons, but do you know why?
Social networks (Facebook, Twitter, Google+ ...) have become an important part in the provision of traffic a website. Small buttons allow for simple rebroadcast the address of a web page to the entire network on a site such as Facebook.
When many people share the content of your blog on social media, it's a very good sign that tells search engine robots it is quality content that people love and appreciate.
2) Create unique content
Now that the link between writing blog articles and SEO is clear, talking about how not to ruin everything.
The first rule is to make sure that the content you post does not appear anywhere else on other blogs - including yours. This is commonly called "duplicate content" and the search engines do not like it.
Of course, you'll probably end up writing about the same subject from time to time, but writing on the same subject from a different angle is very different duplicate content.
The writing on the same subject from different angles is even very important for a well-balanced blog. Why? Because it allows you to naturally target a variety of keywords but above keywords and key phrases called "long tail".
In SEO, the long tail means all the keywords that individually, generate little traffic but which, once combined, can constitute up to 80% of traffic to a website.
3) Optimize your articles and topics ... Keyword
When writing a blog post, it is important to use the important keywords for which you want to rank well. Especially in your page titles, article titles H1 H2 .., body text etc.
However, it is not enough to write anything for the sole purpose of ranking. Carefully choose the subjects of your web editors. Why? Because the subjects are oriented player while keywords are oriented search engine. And you know what? The ultimate goal of the search engines and to meet the needs of readers and thus promote the sites that best serve their interests.
This means that websites who write quality articles with real value are those who win - not those who try to write around keywords. Google has even update its search algorithm to better align with the subjects and not on keywords.
4) Claim authorship of your web editors
Have you ever done a search on a topic and seen blog posts that appear in search results like this?
This is what happens when you use Google Authorship. The authorship is what allows an author to claim authorship and to link all of its web essays and blog posts to his Google+ profile
This concept is increasingly important for SEO and positioning in the search engine Google. Because Google uses its growing social network Google+ to influence search results of its engine.
5) Create a blog user friendly
A user friendly website is a website that promotes usability and ease of navigation among others. When creating a website, the needs and desires of the user should always be taken into account in decision making. No matter what type of site you use, it must be centered on the user because the quality of the user experience on a website has a direct impact on the performance of it.
Believe it or not, the algorithms of search engines can actually detect if a blog provides a good user experience and they take into account the ranking of sites on the search results pages. Take for example my website: www.redactrice-web.ma
The design is simple to digest and visually appealing: You can immediately identify the title, author and date of publication, to the right of each site's web page, you can search for blog articles Keyword by category or month. A selection of similar items is available at the bottom of each article and sharing buttons are easily accessible etc.
Note: Search engines also appreciate a fast loading times - especially on slower connections such as on mobile. The speed is an integral part of the experience of the user web site.
6) Make sure your blog is adaptive
An adaptive website is a website that is designed to offer the visitor an optimal consulting experience. The user can view the same website through a wide range of devices (computer monitors, smartphones, tablets, etc.) with the same ease and the same comfort.
The web uses have changed considerably for many years and the use of mobile and tablets explode. If the display of your blog adapts to mobile devices and tablets you may lose audience and SEO.
According to Google, 79% of users who do not like what they find on a mobile site will seek the information they need on another. This kind of bounce signals to Google that your content is not good.
7) Make it easy social sharing
You have probably heard that your blog must have social sharing buttons, but do you know why?
Social networks (Facebook, Twitter, Google+ ...) have become an important part in the provision of traffic a website. Small buttons allow for simple rebroadcast the address of a web page to the entire network on a site such as Facebook.
When many people share the content of your blog on social media, it's a very good sign that tells search engine robots it is quality content that people love and appreciate.