As you probably know, there are missteps in all industries whether in one fashion or marketing. Social media is no exception since there may be several errors.
So I present to you 10 mistakes not to make on social media. Do not worry! Everyone makes mistakes. You only know how to spot them.
1. Abusing hashtags
Whether on Instagram, Pinterest, Facebook, Google+ or Twitter, do not overuse hashtags. When you use too many hashtags in a publication, it is as if you were spam. We only see that and we do not necessarily want to read them all. In addition, it may be that all wanting to, we do not know which one was the most relevant to the publication and therefore we will move to the wrong keywords since a hashtag is, most of the time, the keyword or keywords that you wish to proceed with this publication.
So I present to you 10 mistakes not to make on social media. Do not worry! Everyone makes mistakes. You only know how to spot them.
1. Abusing hashtags
Whether on Instagram, Pinterest, Facebook, Google+ or Twitter, do not overuse hashtags. When you use too many hashtags in a publication, it is as if you were spam. We only see that and we do not necessarily want to read them all. In addition, it may be that all wanting to, we do not know which one was the most relevant to the publication and therefore we will move to the wrong keywords since a hashtag is, most of the time, the keyword or keywords that you wish to proceed with this publication.
2. Use hashtags trends but irrelevant
Some brands will be brought to put popular hashtags and current in order that their publications have a longer range. However, this is a bad practice and therefore, error not to commit, because if the hashtag is irrelevant and has no connection with the publication, there is no reason to use it.
When a company does this, it not only has a bad reputation in the world of marketing and even among its target audience, but it will not get any positive results since people who fall on its publication with a keyword trend n 'have nothing to do with if it is not in line with the hashtag. In short, once again, it is SPAM and it really is not well seen.
3. Do not include photos or images
When you create a profile whether on Facebook, Twitter or LinkedIn, it is important to include photos, and in order to appear credible to your personas and your customers. In fact, if you do not have a profile picture, your account will be unofficial air or abandoned. It's the same if you do not put a cover photo! This should always be present in your account to show your heart activity or demonstrating an aspect or value of your business in the visual. For example, many companies fail to include a cover photo to their corporate page on LinkedIn, which can make it appear inactive.
For example, here are the business pages of two similar organizations. One seems much better than the other. Are not you agree?
Business page linkedin
cover photo linkedin
4. Do not put links to your website
When you create an account, it is important to place a link to your website so that:
1. Your fans, your customers and your personas can visit your website to learn more about you and be able to reach you;
2. Your official account seems to everyone.
It still happens that companies do not put any link to their website and their fans do not even know the existence of it.
5. Do not include links in your tweets
A common mistake is to not include links in your tweets. This is an opportunity not to be missed. Your publications Twitter may have far-reaching especially if they are shared (retweet), but if there are any links in them, you just lost several potential clicks.
6. Leave the URL in your Facebook publication
One of the most common mistakes, and that, in a majority of companies, is to leave the link in the text block of publication. As you probably know, when you paste your link into the text block, an overview of the link appears. This is your link so you can easily remove the one you just pasted in the text block and so there write your message. Note that often the link that are stuck in the text box is long and full of numbers that can scare many. If the URL is not personalized, your fans might think that this is not a reliable link, who knows? It is therefore suggested to delete it.
However, some brands leave a link in their publications. To know if this is relevant to your brand or not, you can still make A / B testing by measuring the number of clicks on each link.
Below are two examples of publications; with one link and one without.
publication-no-link
publication-with-link
7. Do not publish video content on Facebook
When you publish content on Facebook, add a photo or picture, it will attract the eye of your fans. It is said that most people respond better to visual information as a single text. If you do not have enough visual in your publications, people will be less engaged and give less value to your content.
If, for example, you talk about a new pair of shoes that just come to your shop, but do not put the picture in your publication, it really will not have the same effect. A picture will bring potentially much more comments and sharing.
8. Do not include a description of your publications
When you publish a blog entry, for example, do not forget to include a contextual description. We want to understand what we can find by clicking on the link you posted. If you create a table on Pinterest or just a pin, do not forget to include, again, a description. This is what you will find with the search engine on Pinterest and give some scope to your pins. Adding a description works for any type of publications on all social media.
9. Mix your business and personal accounts
Have you ever seen a strange move on the publication of a corporate account news feed? Well, it exists! Sometimes those who manage the business pages of their company on social media fail to change accounts when they published and can share content that is not really related to the company. Then a little discomfort may appear!
Be very careful to choose your business accounts from your personal accounts. Nobody wants to know your personal life if he expects to have information about a company or industry on your page or profile. In addition, if you are a director of a busniess and you don the role of spokesperson and communicator for your business, is expected to retrieve relevant information on your Twitter profile and not by a personal conversation with your woman, for example. If you use Twitter, for example, both professionally and personally, you could create two accounts if the professional side, you have a great reputation in your field.
10. Do not reply to complaints on social media
A grave mistake that many busniesses make is to not respond to negative comments and complaints about the various presences of the brand on social media. You should know that social media can be a channel where fans and customers can reach you. So this is one place where one must also do customer service, and, in the right way because often comments will be public. Know that the worst thing to do would be to delete such comments or ignore them completely because we are frustrated or we do not want everyone to see.
It is much more sensible to respond by offering the best customer service ever and so try to turn this unhappy customer into a satisfied customer and besides everyone can see how that company knows how to listen and answer their customers when they have questions or are dissatisfied. Too often, companies eliminate the comments and it is a bad practice. However, you can delete spam or verbal abuse if it is not relevant and that you have already tried the discussion!
Some brands will be brought to put popular hashtags and current in order that their publications have a longer range. However, this is a bad practice and therefore, error not to commit, because if the hashtag is irrelevant and has no connection with the publication, there is no reason to use it.
When a company does this, it not only has a bad reputation in the world of marketing and even among its target audience, but it will not get any positive results since people who fall on its publication with a keyword trend n 'have nothing to do with if it is not in line with the hashtag. In short, once again, it is SPAM and it really is not well seen.
3. Do not include photos or images
When you create a profile whether on Facebook, Twitter or LinkedIn, it is important to include photos, and in order to appear credible to your personas and your customers. In fact, if you do not have a profile picture, your account will be unofficial air or abandoned. It's the same if you do not put a cover photo! This should always be present in your account to show your heart activity or demonstrating an aspect or value of your business in the visual. For example, many companies fail to include a cover photo to their corporate page on LinkedIn, which can make it appear inactive.
For example, here are the business pages of two similar organizations. One seems much better than the other. Are not you agree?
Business page linkedin
cover photo linkedin
4. Do not put links to your website
When you create an account, it is important to place a link to your website so that:
1. Your fans, your customers and your personas can visit your website to learn more about you and be able to reach you;
2. Your official account seems to everyone.
It still happens that companies do not put any link to their website and their fans do not even know the existence of it.
5. Do not include links in your tweets
A common mistake is to not include links in your tweets. This is an opportunity not to be missed. Your publications Twitter may have far-reaching especially if they are shared (retweet), but if there are any links in them, you just lost several potential clicks.
6. Leave the URL in your Facebook publication
One of the most common mistakes, and that, in a majority of companies, is to leave the link in the text block of publication. As you probably know, when you paste your link into the text block, an overview of the link appears. This is your link so you can easily remove the one you just pasted in the text block and so there write your message. Note that often the link that are stuck in the text box is long and full of numbers that can scare many. If the URL is not personalized, your fans might think that this is not a reliable link, who knows? It is therefore suggested to delete it.
However, some brands leave a link in their publications. To know if this is relevant to your brand or not, you can still make A / B testing by measuring the number of clicks on each link.
Below are two examples of publications; with one link and one without.
publication-no-link
publication-with-link
7. Do not publish video content on Facebook
When you publish content on Facebook, add a photo or picture, it will attract the eye of your fans. It is said that most people respond better to visual information as a single text. If you do not have enough visual in your publications, people will be less engaged and give less value to your content.
If, for example, you talk about a new pair of shoes that just come to your shop, but do not put the picture in your publication, it really will not have the same effect. A picture will bring potentially much more comments and sharing.
8. Do not include a description of your publications
When you publish a blog entry, for example, do not forget to include a contextual description. We want to understand what we can find by clicking on the link you posted. If you create a table on Pinterest or just a pin, do not forget to include, again, a description. This is what you will find with the search engine on Pinterest and give some scope to your pins. Adding a description works for any type of publications on all social media.
9. Mix your business and personal accounts
Have you ever seen a strange move on the publication of a corporate account news feed? Well, it exists! Sometimes those who manage the business pages of their company on social media fail to change accounts when they published and can share content that is not really related to the company. Then a little discomfort may appear!
Be very careful to choose your business accounts from your personal accounts. Nobody wants to know your personal life if he expects to have information about a company or industry on your page or profile. In addition, if you are a director of a busniess and you don the role of spokesperson and communicator for your business, is expected to retrieve relevant information on your Twitter profile and not by a personal conversation with your woman, for example. If you use Twitter, for example, both professionally and personally, you could create two accounts if the professional side, you have a great reputation in your field.
10. Do not reply to complaints on social media
A grave mistake that many busniesses make is to not respond to negative comments and complaints about the various presences of the brand on social media. You should know that social media can be a channel where fans and customers can reach you. So this is one place where one must also do customer service, and, in the right way because often comments will be public. Know that the worst thing to do would be to delete such comments or ignore them completely because we are frustrated or we do not want everyone to see.
It is much more sensible to respond by offering the best customer service ever and so try to turn this unhappy customer into a satisfied customer and besides everyone can see how that company knows how to listen and answer their customers when they have questions or are dissatisfied. Too often, companies eliminate the comments and it is a bad practice. However, you can delete spam or verbal abuse if it is not relevant and that you have already tried the discussion!
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