10 things to check before publishing a blog post, Posting a blog post
Sometimes it can happen that some people do not know where to start when writing a blog article. They ask different questions. How to get out on the search engines, and, of course? How to reach my target audience with my blog post? How to choose the subjects of my blog posts? And so on ...
So here to help you 10 things to check before publishing a blog post.
The article is divided into three parts: the elements to be validated before writing your blog post; the elements to validate while writing your blog post; the elements to validate after writing your blog article.
Elements to be validated before writing your blog post:
So here to help you 10 things to check before publishing a blog post.
The article is divided into three parts: the elements to be validated before writing your blog post; the elements to validate while writing your blog post; the elements to validate after writing your blog article.
Elements to be validated before writing your blog post:
1. Determine the theme to be addressed in the blog post
When you choose the theme or themes to be covered in your blog posts, it is essential to consider the content strategy that you have previously developed. What tone will you take in your communications? What are your values? What voice will you give your content? What is your story? In short, what you want to tell your target.
2. Determine the personas or referred to in the blog post
The content you create should contact your personas in order to reach them more easily. In fact, if your content is created according to your personas, they will feel more challenged by it. It is therefore important to know its target audience in order to talk to them in the right way with the right content at the right time of the purchase process or decision.
Determine or Personas referred to in the blog post.
3. Decide the subject of the blog post
When it comes time to determine the topic of the blog article, you must ensure that the subject will respond to a problem or a questioning persona that will engage the subject of the article. Indeed, it is certainly looking for information to either find solutions to their problems or answers to their questions. So you have to offer the content they are looking to capture maximum attention, regardless of where it is in the process of buying or making.
4. Select the main keyword of the blog post
It is most important to find the keyword that will be linked to your blog entry. Indeed, if you want to get well on the search engines, and, of course, you will need to choose a keyword that you use in your blog post several times. It may be used in the title (essential), and in your body text. It will also find the key word in the custom URL and meta description of your blog post.
To ensure you have a good keyword, you can check if the keyword search volume is interesting as Google Keywords Planner.
Google Keyword Planner
For example, if I were an exterminator who wishes to write his future article, I should validate these points:
Theme: Extermination
Persona: The infested (Mr., Mrs. everyone with a problem of home infestation)
About article: Extermination of ants
Main keyword section: Carpenter ants (average number of monthly searches: 1000 and competition: average)
Elements validate while writing your blog post:
5. Choose a title for the blog entry
The title of your article must be short, concise and explicit. In fact, when someone clicks on your article via search engines, for example, he must find in the text what was promised in the title. In addition, the title must contain a maximum of 66 characters, including spaces. It is mandatory in the main keyword which in the best of worlds, to be located at the beginning of the title. It also requires that it be included between the <h1> </ h1> HTML page of the blog article. Type H1 tags, H2, H3, H4, H5 and H6 are intended:
- Introduce the text that follows, so to help the reader understand what is coming in his reading of the blog post;
- Indicate to search engines the most important content that has the page in question. The H1 tag tells Google, for example, what is the general theme of the page and that is why, it is necessary that there is only one. It will have better SEO for your blog post.
If I continue with my previous example, my title could be here: Carpenter Ants: How to exterminate them?
6. Write an introduction to the blog post
Like any good introduction, it is necessary that it be structured to have brought about a topic and asked a divided subject. Furthermore, it is suggested to have an introduction which contains 75 to about 125 words.
For example, if you go back and read my introduction, you may notice that there is a topic brought a subject and asked about a divided and that it contains exactly 119 words. It is more consistent.
7. Write the text of Article
Here we come to a very important part is the main content of the blog article. Several elements have to check this essential step.
It is suggested to have an article that contains between 500 and 1000 words. It should contain the main keyword and its synonyms repeatedly in the text. The formatting of the text must be made using:
Bulleted lists;
Numbered lists;
Bold;
Italics;
Underlined.
It will also ensure that the text is organized with separate paragraphs which will each have a single idea. In the text, it can also have subtitles that could be used, for example, to introduce a new paragraph. These subtitles should include, whenever possible, the main keyword of the article or a synonym of it. Subtitles should also be included between tags. This time, the tags will be <h2> </ h2>, ..., <h6> </ h6> HTML page of the blog article.
The text of the article should also contain internal and external links links to get more traffic on the article in question. It is also a good way to navigate through different persona articles that may be of interest or lead him to a conversion page on your website. However, it will ensure that the anchor text of your internal and external links are representative of the content of the linked page and contain the main keywords or synonyms of these pages. Also, make sure that the internal and external links all have different keywords main keyword of your article.
Moreover, it would add some images in your article to make the visually pleasant and interesting reading. We must therefore ensure that the image using the persona referred to understand or schematize the information in your article. It will also include an ALT tag on each image to define and explain concisely what it represents.
8. Write a finding blog post
The article should contain a conclusion which contains between 50 and 100 words. This should, like any good conclusion, concisely summarize the general idea and highlights of the article (eg advantages or disadvantages). It will give recommendations or lines of thought for those who would like to know more about the subject. It will also contain a call to action at the end.
Elements validate after writing your blog post:
9. Write a meta description related to Article
A meta description is used to tell the search engines and your target what the content of the page with a short description. It will also enable a better SEO if this is well written.
To do this, make sure that the main keyword of the article and / or its synonyms are in the meta description. And, it is important not to your meta description contains more than 140 characters, including spaces.
10. Write a custom URL for the article
Two important things to remember for a customized URL:
Have the main keyword in the same URL;
Eliminate unnecessary words (determiners, prepositions, numbers, etc.) of the automatically generated URL.
Here are 10 things to check before you publish your blog post. If you are able to validate all these points, you will most likely get good visibility on search engines and better traffic to your article. In addition, your personas will be challenged by your article, and that's what's important to you!
When you choose the theme or themes to be covered in your blog posts, it is essential to consider the content strategy that you have previously developed. What tone will you take in your communications? What are your values? What voice will you give your content? What is your story? In short, what you want to tell your target.
2. Determine the personas or referred to in the blog post
The content you create should contact your personas in order to reach them more easily. In fact, if your content is created according to your personas, they will feel more challenged by it. It is therefore important to know its target audience in order to talk to them in the right way with the right content at the right time of the purchase process or decision.
Determine or Personas referred to in the blog post.
3. Decide the subject of the blog post
When it comes time to determine the topic of the blog article, you must ensure that the subject will respond to a problem or a questioning persona that will engage the subject of the article. Indeed, it is certainly looking for information to either find solutions to their problems or answers to their questions. So you have to offer the content they are looking to capture maximum attention, regardless of where it is in the process of buying or making.
4. Select the main keyword of the blog post
It is most important to find the keyword that will be linked to your blog entry. Indeed, if you want to get well on the search engines, and, of course, you will need to choose a keyword that you use in your blog post several times. It may be used in the title (essential), and in your body text. It will also find the key word in the custom URL and meta description of your blog post.
To ensure you have a good keyword, you can check if the keyword search volume is interesting as Google Keywords Planner.
Google Keyword Planner
For example, if I were an exterminator who wishes to write his future article, I should validate these points:
Theme: Extermination
Persona: The infested (Mr., Mrs. everyone with a problem of home infestation)
About article: Extermination of ants
Main keyword section: Carpenter ants (average number of monthly searches: 1000 and competition: average)
Elements validate while writing your blog post:
5. Choose a title for the blog entry
The title of your article must be short, concise and explicit. In fact, when someone clicks on your article via search engines, for example, he must find in the text what was promised in the title. In addition, the title must contain a maximum of 66 characters, including spaces. It is mandatory in the main keyword which in the best of worlds, to be located at the beginning of the title. It also requires that it be included between the <h1> </ h1> HTML page of the blog article. Type H1 tags, H2, H3, H4, H5 and H6 are intended:
- Introduce the text that follows, so to help the reader understand what is coming in his reading of the blog post;
- Indicate to search engines the most important content that has the page in question. The H1 tag tells Google, for example, what is the general theme of the page and that is why, it is necessary that there is only one. It will have better SEO for your blog post.
If I continue with my previous example, my title could be here: Carpenter Ants: How to exterminate them?
6. Write an introduction to the blog post
Like any good introduction, it is necessary that it be structured to have brought about a topic and asked a divided subject. Furthermore, it is suggested to have an introduction which contains 75 to about 125 words.
For example, if you go back and read my introduction, you may notice that there is a topic brought a subject and asked about a divided and that it contains exactly 119 words. It is more consistent.
7. Write the text of Article
Here we come to a very important part is the main content of the blog article. Several elements have to check this essential step.
It is suggested to have an article that contains between 500 and 1000 words. It should contain the main keyword and its synonyms repeatedly in the text. The formatting of the text must be made using:
Bulleted lists;
Numbered lists;
Bold;
Italics;
Underlined.
It will also ensure that the text is organized with separate paragraphs which will each have a single idea. In the text, it can also have subtitles that could be used, for example, to introduce a new paragraph. These subtitles should include, whenever possible, the main keyword of the article or a synonym of it. Subtitles should also be included between tags. This time, the tags will be <h2> </ h2>, ..., <h6> </ h6> HTML page of the blog article.
The text of the article should also contain internal and external links links to get more traffic on the article in question. It is also a good way to navigate through different persona articles that may be of interest or lead him to a conversion page on your website. However, it will ensure that the anchor text of your internal and external links are representative of the content of the linked page and contain the main keywords or synonyms of these pages. Also, make sure that the internal and external links all have different keywords main keyword of your article.
Moreover, it would add some images in your article to make the visually pleasant and interesting reading. We must therefore ensure that the image using the persona referred to understand or schematize the information in your article. It will also include an ALT tag on each image to define and explain concisely what it represents.
8. Write a finding blog post
The article should contain a conclusion which contains between 50 and 100 words. This should, like any good conclusion, concisely summarize the general idea and highlights of the article (eg advantages or disadvantages). It will give recommendations or lines of thought for those who would like to know more about the subject. It will also contain a call to action at the end.
Elements validate after writing your blog post:
9. Write a meta description related to Article
A meta description is used to tell the search engines and your target what the content of the page with a short description. It will also enable a better SEO if this is well written.
To do this, make sure that the main keyword of the article and / or its synonyms are in the meta description. And, it is important not to your meta description contains more than 140 characters, including spaces.
10. Write a custom URL for the article
Two important things to remember for a customized URL:
Have the main keyword in the same URL;
Eliminate unnecessary words (determiners, prepositions, numbers, etc.) of the automatically generated URL.
Here are 10 things to check before you publish your blog post. If you are able to validate all these points, you will most likely get good visibility on search engines and better traffic to your article. In addition, your personas will be challenged by your article, and that's what's important to you!
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