Do you have in common your blog and lead generation? The answer is simple: a strategy of Inbound Marketing! According to HubSpot, Inbound marketing generates 54% more leads than traditional outbound marketing tactics. And a blog should occupy a major part of your strategy Inbound since it is one of the best ways to attract traffic and generate leads for your business. In fact, did you know that companies using a blog generate 126% more leads than those who do not?
In this article, so I will introduce you 5 ways to generate leads with your business blog.
In this article, so I will introduce you 5 ways to generate leads with your business blog.
First, for those who have not blog again, know that a blog will help you with the SEO of your website because you have more blog posts, the more you have of indexed pages will appear in the results of search engines. So blogging will allow you to get well in the search engines when people (your personas) seek solutions to their problems, and at key moments in their buying process. It will also allow you to position yourself as a leader, a quality benchmark in content related to your industry. You'll have a good reputation within your personas and in your industry. You can also attract organic traffic quality and familiarize people in your company, and by having a less aggressive approach that the sale, for example. And in order to push the statistics a little further, let me say that B2C companies that blog have 88% more leads per month than those who do not and B2B companies that blog have 67% more leads per month than those who do not. So we understand pretty quickly and easily as Blogging can be a great way to generate leads.
1. Have relevant ‘’content and quality’’
Although this may seem obvious, it is important to write the relevant and quality content for your personas as much as for the search engines. So if you have a good ranking in the search results due to the quality of your content, you will attract more qualified traffic (your personas) on your blog that will be more likely to turn into lead since it will have an interest for the content and therefore offers that will be connected to it.
2. Have calls to action (CTA) in each blog post
Calls for action in a blog post are essential to generate leads. Indeed, they will introduce your prospects in the funnel and then be able to qualify. So through calls to action to quality content and relevant as downloadable resources or to webinars, events, etc. you will be able to retain your visitors to engage them. In addition, calls to action in a blog post should always lead to a landing page where we find a free offer and for which he will need to complete a form.
Be aware that there are several call-to action (CTA):
Call to action button at the beginning, middle or end of a blog post (most efficient);
Call to action button in the sidebar;
Call to action in the form of internal link (hypertext) put on a word in the text (least efficient).
Also, be aware that the offer that you wish to forward your call to action should always be contextual to the blog post. Thus the reader who has enjoyed your blog post will be an offer, resource, etc. which will give him more information on the subject on which he has just read. Thus, when a call to action is contextual, it will have a higher CTR and should generate more leads.
3. Create relevant offers for your personas
As I mentioned earlier, a call to action is essential to introduce your prospects in the funnel, but to have a call to action, you have essentially an offer that will be relevant for your personas and will meet a need that they have in their buying process. Then you can have two types of offers:
A complementary offer to your blog posts: This offer will complement your blog article since it will be a resource, a webinar, an event that will give more information to your reader and transform in lead.
Different offers in connection with the buying process of your personas: These offers are created specifically to address identified needs your personas when they are at different stages of their buying process. They will be integrated with call to action in your blog posts or in the sidebar of them.
If you do not already know, each package includes a call to action, a landing page and a form. To this, we must also include a thank you page (thank you page). So, let me explain the process quickly. A visitor arrives on your blog article and reads. He is very interested in this topic and relevant content and quality found in it then click on the call button to action at the end of this article that presents a tempting offer related to this article . This link leads to a landing page where he finds the advertised offer. This is even more attractive once on this page, then complete the form that is present on the page in order to download or receive by email the resource, the webinar or a ticket to the event, for example . Once completed, it falls on a thank you page (thank you page) on which he can finally download the resource or receive confirmation that it was sent to his email address. So, landing pages and forms are equally essential that the offer and call to action to generate qualified leads.
4. Share blog articles and deals
By sharing the various blog posts that you have written on good social media that will reach your personas, you will be able to attract traffic that will be much more conducive to turn into qualified leads. Indeed, for a company working in the B2B field, for example, the fact of sharing his articles on his LinkedIn page, but also in different groups of the industry in question is one of the best ways to bring traffic qualified and generate leads.
It is also possible, once visited the landing page, to allow prospects to share power supply they are about to download. Thus, giving them the chance to share their find (downloadable resources, webinars, events, etc.), you give yourself a chance of generating more qualified leads as he who will most likely share a similar network of contacts your personas since he himself is a qualified lead.
5. Allow the entry in the blog
Allowing your readers / visitors to subscribe to your blog is a way to generate leads. They will perhaps not as skilled a prospect who downloads a resource, but it is still more interested in your content if it wishes to subscribe to your blog. So it will be your duty to maintain its prospects in order to make qualified leads.
What is important to remember all of this is that a blog can help you achieve more than satisfactory results in lead generation if it is well managed. Indeed, a blog takes time and effort and that is how you will be able to generate qualified leads. If you are still skeptical, know that there are many performance indicators to measure the performance of your blog and whether your various policies allow you to generate leads. However, do not forget to maintain these new leads in order to get them to become customers.
1. Have relevant ‘’content and quality’’
Although this may seem obvious, it is important to write the relevant and quality content for your personas as much as for the search engines. So if you have a good ranking in the search results due to the quality of your content, you will attract more qualified traffic (your personas) on your blog that will be more likely to turn into lead since it will have an interest for the content and therefore offers that will be connected to it.
2. Have calls to action (CTA) in each blog post
Calls for action in a blog post are essential to generate leads. Indeed, they will introduce your prospects in the funnel and then be able to qualify. So through calls to action to quality content and relevant as downloadable resources or to webinars, events, etc. you will be able to retain your visitors to engage them. In addition, calls to action in a blog post should always lead to a landing page where we find a free offer and for which he will need to complete a form.
Be aware that there are several call-to action (CTA):
Call to action button at the beginning, middle or end of a blog post (most efficient);
Call to action button in the sidebar;
Call to action in the form of internal link (hypertext) put on a word in the text (least efficient).
Also, be aware that the offer that you wish to forward your call to action should always be contextual to the blog post. Thus the reader who has enjoyed your blog post will be an offer, resource, etc. which will give him more information on the subject on which he has just read. Thus, when a call to action is contextual, it will have a higher CTR and should generate more leads.
3. Create relevant offers for your personas
As I mentioned earlier, a call to action is essential to introduce your prospects in the funnel, but to have a call to action, you have essentially an offer that will be relevant for your personas and will meet a need that they have in their buying process. Then you can have two types of offers:
A complementary offer to your blog posts: This offer will complement your blog article since it will be a resource, a webinar, an event that will give more information to your reader and transform in lead.
Different offers in connection with the buying process of your personas: These offers are created specifically to address identified needs your personas when they are at different stages of their buying process. They will be integrated with call to action in your blog posts or in the sidebar of them.
If you do not already know, each package includes a call to action, a landing page and a form. To this, we must also include a thank you page (thank you page). So, let me explain the process quickly. A visitor arrives on your blog article and reads. He is very interested in this topic and relevant content and quality found in it then click on the call button to action at the end of this article that presents a tempting offer related to this article . This link leads to a landing page where he finds the advertised offer. This is even more attractive once on this page, then complete the form that is present on the page in order to download or receive by email the resource, the webinar or a ticket to the event, for example . Once completed, it falls on a thank you page (thank you page) on which he can finally download the resource or receive confirmation that it was sent to his email address. So, landing pages and forms are equally essential that the offer and call to action to generate qualified leads.
4. Share blog articles and deals
By sharing the various blog posts that you have written on good social media that will reach your personas, you will be able to attract traffic that will be much more conducive to turn into qualified leads. Indeed, for a company working in the B2B field, for example, the fact of sharing his articles on his LinkedIn page, but also in different groups of the industry in question is one of the best ways to bring traffic qualified and generate leads.
It is also possible, once visited the landing page, to allow prospects to share power supply they are about to download. Thus, giving them the chance to share their find (downloadable resources, webinars, events, etc.), you give yourself a chance of generating more qualified leads as he who will most likely share a similar network of contacts your personas since he himself is a qualified lead.
5. Allow the entry in the blog
Allowing your readers / visitors to subscribe to your blog is a way to generate leads. They will perhaps not as skilled a prospect who downloads a resource, but it is still more interested in your content if it wishes to subscribe to your blog. So it will be your duty to maintain its prospects in order to make qualified leads.
What is important to remember all of this is that a blog can help you achieve more than satisfactory results in lead generation if it is well managed. Indeed, a blog takes time and effort and that is how you will be able to generate qualified leads. If you are still skeptical, know that there are many performance indicators to measure the performance of your blog and whether your various policies allow you to generate leads. However, do not forget to maintain these new leads in order to get them to become customers.