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All about URL rewriting, Why, How? Optimization URLs on your website is still important for your SEO

1/29/2015

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All about URL rewriting, Why, How? Optimization URLs on your website is still important for your SEO
URLs remain, despite speculation in recent months, a criterion referencing "on page" to be taken into consideration. You have certainly heard of URL rewriting, but what is it exactly? And how? Here are some answers to help you better understand.

SEO and User Experience

As explained in the introduction, optimization URLs on your website is still important for your SEO (even if the weight of URLs tends to lose weight), because with a URL rid of all variables visiting vulnerable to possible malicious attacks you will be able to rewrite in order to bring up your keywords. Like the meta description, the URL must be optimized in order to get as much relevance in the eyes of Google and Internet users. Beyond the technical considerations, URL rewriting is important to keep the "clean". All this in order to make it easier and more enjoyable user experience and navigation on your site. These are factors that indirectly play on your image, so it is strategic to guard against a deterioration of the latter by simple negligence.

If you have WordPress

If you use a content management system like WordPress, it's easy to indulge in URL rewriting. For this you can take two types of action:

Change permalinks: Match the way your URLs are structured. By default, the selected structure is not beneficial in terms of SEO, or in terms of user experience. In our article on wordpress permalinks, we recommend choosing the postname structure that represents the perfect balance between UX and SEO.

Change your URLs in the text editor: To optimize your URLs for SEO, WordPress text editor allows you to change the URL of your pages. You simply click on the edit button to the right of your url and you will have plenty of time to make any changes you want (be strategic in the placement of your keywords, keyword stuffing no).

You can also use plugins like DW Rewrite, rewrite Monkeyman Analyzer.

Otherwise ...

In case you would not use WordPress (which we recommend you do), but another type of CMS or dynamic website.

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